Understanding which marketing efforts actually drive event registrations is essential for maximising your budget.
With built-in UTM campaign tracking, you can clearly see where your attendees are coming from and which promotions are delivering results.
How it works #
When an attendee visits your event registration page via a tracked link (such as an email, social post, or paid ad), their marketing source is automatically captured and saved with their registration. No manual setup, no extra steps.
This data is available in your registrant export, giving you clear visibility into the performance of your marketing campaigns:
- Identify which marketing channels (email, social media, paid ads, etc.) generate the most registrations
- Measure the success of specific campaigns
- Understand the customer journey from initial click to completed registration
- Optimise future marketing spend based on actual conversion data
