Insights
What Make-A-Wish Taught Us About Delivering Events That Truly Matter
When Make-A-Wish UK teamed up with CrowdComms, the result was more than great event tech — it was pure connection.
October 21, 2025
When Make-A-Wish UK teamed up with CrowdComms, the result was more than great event tech — it was pure connection.
Welcome back to Event Advice by CrowdComms. As your trusted guide through the ever-evolving landscape of event technology, we’re here to delve into a topic that’s close to our hearts—event apps. Join us as we explore the myths and realities surrounding their use in today’s digital age.
In this episode of Event Advice by CrowdComms, Will, the Product Director, and Matt, the
Whether you’re a budding event planner, potential sponsor, or future attendee – you’ll know there’s a range of event types that bring people together. But what you may not know is how a trade show differs from an industry event? Or what happens exactly at an AGM, and is it different to a Town Hall Meeting?
While there’s no disputing the event app’s key role at events, there’s still the small matter of making sure attendees know the event app is available, where to find it, and how to use it.
Wellness might feel like a social media fad, but it’s actually a rapidly expanding, multi-trillion global industry. With 79% of consumers believing that wellness is important, should event wellness be a feature on your agenda?
The answer is an overwhelming, yes! Incorporating wellness in your next event can deliver a whole range of benefits to your attendees and stakeholders.
AI already helps us find our way to event venues, connect with fellow attendees via social media, and find a ride share for the way home.
Further advances in AI technology are likely to create events that are even more immersive, inclusive, and personalised for every attendee.
Most event organisers want their attendees to experience the event as an easy flow of friction-free interactions. While that’s definitely possible with disparate services, there may be a lot more work involved and more potential for things to go wrong.
Take a look at our short guide and you’ll be creating the perfect event app notifications in no time!
Whatever your vision for your next virtual, hybrid or in-person event, we can help.