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NEWS: CrowdComms/GalaBid Open Hong Kong Office

We’re thrilled to announce an exciting new venture. CrowdComms and sister organisation, GalaBid, have opened a new office in Hong Kong to service the burgeoning events and fundraising market in Asia.

The move sees our two brands strengthen their position in the Asia Pacific region and reinforce a successful period, which has seen the combined operation triple its workforce.  The move extends our global presence, which includes operations in Australia, New Zealand, UK, Ireland and the US.

Peter Hair, CrowdComms/GalaBid Co-Founder and Managing Director, said, “The increasing demand and sheer scale of the opportunity in the Asian market, specifically Singapore, Hong Kong and China, fuels our decision to open our fourth CrowdComms/GalaBid office in the region. The team have been working incredibly hard and are thrilled with this exciting new step.”

Both CrowdComms and GalaBid will roll out their full range of services to the Hong Kong (and regional) events market. In conjunction with development partner, Entegy, CrowdComms will provide event apps; registration kiosks, polling and lead capture platforms.

The CrowdComms and Entegy partnership has been integral to our ability to enter the Hong Kong market. The Entegy Suite provides event organisers with forward thinking solutions for engaging and immersive events. We’re proud to deliver those services under the CrowdComms brand.

GalaBid will service the Hong Kong non-profit industry with its digital fundraising solutions developed in-house.

Contact

Event and fundraising professionals in Hong Kong looking for seamless end-to-end technology solutions that take you from pre-event marketing to post-event analysis can contact Molly Tsang at the CrowdComms/GalaBid Hong Kong office for a personalised demo.

Hong Kong contact, Molly Tsang
e: mtsang@crowdcomms.com.au

t: +852 93880509

 

 

 

 

Wow Sponsors and Exhibitors With Event Lead Capture

Attracting exhibitors and sponsors to your event means providing great ROI.  A major incentive for exhibitors to participate in your event is the opportunity to collect quality leads.

CrowdComms digitally enabled lead capture is the perfect way to gather qualified leads.  Easy to use, our intuitive platform turns any mobile device into an effective lead capture tool.

Believe your sponsors and exhibitors want to covert connections into powerful leads?  Are they keen to ditch cumbersome business card collection? Do they need to spend less time inputting data?

Here’s the low-down:

Mobile Ready & Cost Effective

Our event lead capture app sits neatly on exhibitors’ mobile device, which means no additional hardware to wrangle or purchase.  As attendees visit stands and booths a quick scan of their badge (from any smart device) is all that’s required to gather data.

Quality Qualified

We know all leads are not created equal. It’s why our platform allows companies to include qualifying questions, star ratings and notes to ensure lead information is always meaningful and consistent.

Real-Time Access

Once collated, information is immediately available to view, manage and export by any member of the exhibitor team. And if the Wi-Fi drops out, there’s no panic; the system functions without a connection and will sync when Wi-Fi is available again.

Custom Branding

Our lead capture platform will always look like a part your event. Custom design ensures brand continuity and a strong exhibitor/sponsor profile.

Powerful Data

The event lead capture also delivers powerful benefits for event organisers.  Real-time data allows exhibitors to manage attendee traffic throughout the event, e.g. if their booth needs a visitor boost they can take immediate steps (such as promote a scheduled demo or donut giveaway in the activity feed) to increase attendee traffic.

Incentive Compatible

While general attendee traffic will deliver a percentage of leads, incentives, gamification and achievements will really get the lead capture humming.

CrowdComms digital platform supports digital passports (replacing the old stamp and cardboard), games and competitions. All of which encourage participation, booth visitors and engagement for exhibitors and attendees alike.

If you’re incentivising attendees to visit every exhibitor booth or a series of key stands, make it easy for attendees with a progress bar at the top of their digital passport.

Takeaway:  our digitally enabled event lead capture is the smart way to offer exhibitors and sponsors a powerful ROI that will make your event a must-attend year after year.                   

 

Your Best Event App Notification Strategy

When you need to give your attendees the most up-to-date information, event app notifications and alerts are the go-to communication tool.  Ready to read in real-time they let people know time sensitive detail, such as room changes, speaker swaps and entertainment alerts.

While notifications are a hard working event app feature, did you know you can squeeze even more goodness from these handy pop-ups?

Set and Schedule

Alerts are great for last minute updates, but you can also pre-schedule your notifications.  Think about how they can fit into your event communication strategy.  Do you want to remind guests about the registration process? Or is it important to prompt attendees to complete the post event survey?  Maybe a late afternoon promo of the evening’s entertainment will boost energy levels!

Setting scheduled alerts means you only have to focus on last minute changes that crop up during the event.

Sponsor Messages

Make sure sponsors can maximise engagement opportunities by offering them pre-scheduled event app alerts.  Scheduled messages can include incentives to visit their booth, website links or exclusive promotions.

Not only does messaging introduce added value for sponsors, it is a key feature that differentiates your sponsorship package levels.

Gamification

Keeping event games fueled and fired is another feature in your alert tool kit. Incorporate notifications into your gamification strategy means attendees will be hungry for new alerts!

Schedule notifications that provide passcodes or maybe send out clues as to passcodes can be found. You can also issue updates on how the leaderboard is looking to ramp up the competition.

Targeted Alerts

Are you running a dedicated reception for first-time guests? Do you want to communicate with event speakers? Targeted alerts communicate with specific groups or individuals

This means you can send information to help drive attendee behavior, provide group-specific information and keep your communication focused to bring more value to your attendees and event guests.

Creative Content

Don’t limit your alerts and notifications to just text.  Digital marketers will always include rich content (such as videos and images) in their communication strategy. This multi-layered approach means information is delivered in a variety of formats to grab attention and keep recipients engaged and interested.

Do likewise with your real-time pop-ups.  Whether its sponsor messages or event entertainment info, a mix of formats will focus attendees’ attention where it’s needed.

Think Strategically

Like any communication strategy, your approach to alerts and notifications should be focused, relevant and timely.

Too many notifications will quickly lose recipients’ attention.  Always think about the purpose of the alert. Ultimately each message should bring value and add to attendees’ event experience.

As a guide, one message every few hours is generally a good frequency but this may change depending on event activities and attendee engagement.

 

AIME 2018: Future Proofed And People Focused

On February 21 and 22 the annual Asia-Pacific Incentives & Meetings Expo (AIME) will return to Australia’s cultural hub,  Melbourne.

Attracting event professionals from around the world, AIME is an industry renowned forum for the exchange of ideas, knowledge and connections.

AIME 2018 will provide attendees with the opportunity to gain competitive advantage through networking, lead generation and finding out about the latest industry innovations and trends.

Future Predictions

The forward thinking agenda sees AIME 2018 focused on change and technology. A variety of expert speakers will help participants understand how the industry is evolving, what the future may bring and how event professionals can capitalise on change and opportunity.

Speaker sessions include:

Man vs Machine: Are robots challenging humans? – hosted by STEM champion and technology futurist Dr Jenine Beekhuyzen, the session will analyse technology, robots and their connection to the human mind.

The Future: What’s happening and how will it change our world? – making a perfect double-bill with Man vs. Machine this session, moderated by leading financial journalist Alan Kohler, will look at the ethics and practicalities of a world where technology increasingly shapes the way we live and work.

Resilience and Acceptance: Two powerful life-changing tools – with the world changing at a rapid rate, resilience and acceptance are life skills that will help us to adapt and thrive. The incredible Nasir Sobhani will inspire attendees to face change and see it as a gateway to new and exciting achievements.

We’ll Be There

As a technology based events organisation we’re excited to attend AIME 2018 as participants and exhibitors.

Of course we can’t wait to see what’s happening (and what’s going to happen) in our industry, but we’re also firmly focused on people.

Whether it’s improving user experience or creating efficiencies, people will always be at the heart of our technological innovations. It’s why CrowdComms are committed to augmenting our market leading event technology with great people who can give support whenever and wherever it’s needed.

Come and meet CrowdComms Co-founder, Pete Hair, and Client Relationship Manager, Vanessa Bishop, at stand 1056.  Find out about our seamless end-to-end solutions that cover event technology needs from registration to data analysis.

Pete and Vanessa will also explain how our technology is always matched with exemplary service – because when smart event tech is matched with smart people, events shine.

 

 

Shaking up Your Event Sponsorship Offering

Event sponsorship is often recognised as one of the most sophisticated, credible marketing strategies which places a brand directly in front of their target audience.

And now there’s a way to create highly targeted event sponsorship packages that not only expand upon your event’s sponsorship offerings, but delivers directly to the sponsor’s goals. Read on to up your sponsorship sales game!

1. What do your sponsors want from an event sponsorship package?

First, determine what value your sponsors are seeking:

  • Increased brand exposure?
  • To influence and engage with their audience?
  • Drive more traffic to their website?
  • Collect information on their target audiences behaviour and attitudes?

2. Achieve their goals with event technology

Put your event app sponsor front and centre with endless opportunities to place their logo and brand:

  • App splash screen
  • Custom icon in the main app menu
  • Clickable banners throughout the event app
  • Sponsored page headers or program session pages
  • Interactive sessions welcome screen and sponsored questions or messages
  • Kiosk welcome screen
  • Attendee name badges

Influence and engage with the audience

  • Create an interactive event app game element, rewarding attendees with points for visiting sponsors’ booths, app page or website.
  • Incentivise check-ins to sponsored sessions.
  • Include a sponsored activity feed with welcome message from the sponsor and sponsored posts.

Increase traffic or drive audience to sponsored resources

  • Send push notifications and pop up messages to attendees, directing them to specific sponsored content.

Collect information on the audience

  • Gather information for your sponsors using submission/feedback forms.
  • Use sponsored questions using live polling.

Once you’ve defined what your event app sponsors want, you can create the ultimate custom package exactly for them. Make the most of analytics and tracking data to show Sponsors tangible data, which they can use to measure their ROI.

Web Apps: Why You Need Them

 As clients and attendees become more technologically savvy, the demand for digital at events continues to grow, that’s where Web Apps comes in. Like it or not, apps are an essential component of meetings these days and delegates have increasingly high expectations of their app experience.

But what if attendees don’t have an Apple or Android phone? Or no smartphone at all?

Also known as HTML5 Apps, web apps ensure all attendees have access to your event information and social features, regardless of their device.

The simplest explanation for a Web App is a ‘website’ version of the native app. Attendees can log into and engage with all app activity via a personal desktop or laptop. The system is cloud-based which means all information is perfectly synchronised – so nobody need miss out.

When to use a Web App

Web Apps can be used to complement any event, but there are some areas of use that have proved most valuable:

  • Corporate meetings – where attendees will be more likely to have laptops
  • When apps contain many documents or lots of text – gives attendees access on their laptop or desktop before or after the event
  • As a backup for the native app – for attendees with Windows Phones, Surfaces, Laptops and so on.

What to look for in web apps

Not all web apps are made the same. Here’s what to consider when comparing web apps.

  • Functionality – does the web app have the same features and functionality as the native app?
  • Usability – is it well designed? It doesn’t matter how good it is, if it looks bad or is too hard to use it’s going to turn users away.
  • Security – Does the web app offer SSL and have the ability to password protect or allow users to log in?

Should I have a native app or web app?

Well the answer is, both.

Native apps (built for iOS or Android) make the most of device’s hardware while web based apps often cannot. Things like accessing the device camera, sending a push notification to lock screens etc. need to be developed specifically for the type of phone or tablet.

Native apps and web apps are complementary options that provide event attendees easy access to valuable event material.

Web apps perfectly complement your native app, providing peace of mind that your event attendees have easy access to valuable event material, regardless of their device.

Do you need a dedicated event app portal?

If you’re an event organiser or business running multiple events – you should consider your own branded event portal. This is a standalone, branded event app portal, from which attendees can access any number of your event apps, even those running simultaneously.

Personalised branding

Add authority to your brand and ensure a smooth user experience with your own event portal. Brand all the app graphics including the icon shown in the App Stores, download page to link users to the relevant App Store, splash and loading screen which appear upon opening the app.

Extra sponsorship potential

Put your sponsors front and centre by placing their logo and brand on the app store tile, download page and portal loading page. This is great for a global technology sponsor.

Save costs and time

Having this offers a great return on investment. Every app build required will available as an embedded app within your portal. Having a store listing for each event is costly and is subject to app store wait time.

Advertise other events

Use your portal to show other upcoming events and allow attendees to register straight from within the page. This encourages increased attendance and app adoption rates.

Replicate other projects

Why reinvent the wheel if you’ve already created the perfect custom event app. With the Entegy Core you can replicate your projects and content, then tweak for each event.

Better user experience

Easily instruct attendees to download your event page, no need to search for a third party in the app store. If your attendees are going to a number of your events they only need to download the portal app once and select their event, no need to have multiple apps or delete and download a new event app each time.

How do they work?

Event portals serve only your events. Download your app from apple or android app store. Open the portal app on your device, then simply select the event from a list or enter a private event code.

Each time an attendee opens the portal app on their phone it automatically remembers their selection and will open to the same event they left.

5 Ways to Drive Engagement at Your Next Event

One of the toughest jobs faced by Event Professionals is captivating their attendees. Between juggling venue hire, sponsor prospecting and stakeholder management, there’s a lot that goes into organising an event. A common pitfall can be neglecting or not maintaining attendee engagement leading up to an event. With a little planning and the right event app, driving engagement at your next event can be as effortless and rewarding for you as it is for your attendees.

1. Push Notifications

Keep your attendees in the loop by sending push notifications in the lead up to your event. Advertise speakers, exhibitors, sponsors, key event app elements or new content to keep your attendees checking back and engaged. Bonus points for making use of notification links to direct attendees to relevant pages.

Plan ahead of time, set up a document of all planned push notifications and times for stakeholder approval. You’ll then be able to pre-schedule your push notifications using your event app, leaving you to focus on running the event.

2. Gamification

Level up your event by introducing gamification! An event app leaderboard is a great way to drive app adoption rates and engagement. Attendees are rewarded with points and achievements for completing challenges, driving them to explore the event app and engage with their fellow peers. By providing a platform for friendly competition, you’ll be opening up a whole new means of social engagement, helping to break the ice before the event has even begun. There are also a number of opportunities to further encourage your delegates by offering up prizes for those highest scoring individuals.

3. Activity Feed

Build a digital community within your event app by providing a platform for attendees to share experiences and post photos. Lead the way by prompting discussions and posting images of event preparation to build excitement. By establishing a welcoming social environment in your event app, you’ll create a means for your delegates to network and socialise, ensuring their continued activity.

4. Interactive Sessions

Collaborate with your speakers to organise exciting and engaging sessions. Gather each speaker’s desired questions or event app live polls pre-event. Advertise these sessions through event app push notifications to help build interest and attendance. Couple this with the session bookmark feature to allow your attendees to customise their personal schedule.

5. Promotion

Build buzz around your event app by taking advantage of already established social media channels. Work closely with your sponsors, exhibitors and invited speakers to generate engaging content leading up to the event and share it on social media and within your event app. Consider creating a hashtag to further promote the event app and event. Lastly, get creative! A picture is worth a thousand words and a video is worth even more – here’s an example to get those creative juices flowing.

4 Tips for an Ice Breaker at Your Event

Connecting with your audience is a challenge for speakers and facilitators. We’ve compiled a list of ice breaker questions to warm up your audience and set the scene for an enjoyable event app experience. No cringe-worthy personal disclosures or physical contact necessary, we promise!

1. The selfie Ice Breaker

In this digital age, selfies are a familiar and fun ice breaker. There is something personal and friendly about sharing a photo with someone.

How to: ask the audience to introduce themselves to the person next to them, take a selfie and add it to the event’s activity feed. This offers an easy introduction and opportunity to be silly and have a laugh. Even better – offer a silly prize for the silliest face

2. Wild card profile question

There are numerous opportunities to enhance delegate interaction using their name badges!

How to: Ask your delegates a fun or unexpected ice breaker question in their event app registration form and include on their name badges. For example: If you could be a superhero, what would you want your superpowers to be? If you were a type of food, what type of food would you be?

You could go one step further and give a delegate someone else’s name tag/badge. He/she needs to find the other person and ask them about their wild card question.

3. Send a private joke

Everyone knows at least one joke. This is an easy task, which requires little effort and can make friends of strangers.

How to: Ask your audience to message another attendee in the profile list with their favourite joke. Ideally the conversation will continue, and your delegates will be armed with some hilarious topics for face to face networking.

4. Your favourite

Test your audiences artistic capabilities and encourage conversation with this ice breaker.

How to: ask participants to draw their favourite – animal, food or holiday spot on their name tag or badge. Make sure they have a bit if time to think and draw. Next, ask them to show the person next to them who has to guess what it is! This is quick, easy low stress, and can be continued through the conference as the attendee’s will be wearing their badges throughout. A great conversation starter.

Three Event Assumptions You Should Always Make

Assumptions are often a bad idea. Reaching judgements based on limited information may sometimes be necessary – but assumptions are to be avoided if possible, right?

Not always. Some event assumptions can help you make sure your event doesn’t miss a beat.

Here are three event assumptions you should make about your next conference:

1.Every Attendee Is A First Time Visitor

Your conference may be a local event, at a popular venue attended by local delegates. You might think most people will know their way around and you can therefore skip some detail when it comes to event information.

But assuming that each and every attendee is a first time visitor to the venue and the area will ensure your agenda stays on track and that attendees get the most from their event experience.

By approaching your event plan from the perspective of a first time visitor means your maps, local guides and directions will be comprehensive and accurate.   Yes, attendees may have visited the venue before but there might be a brand new set-up configuration. Delegates may be familiar with the local area but might not make regular visits.

Help every attendee find their way around and get the most out of the local area by assuming it’s all totally new to them.

2. Not All Attendees Are Tech Savvy

Of course, it seems like we’re all permanently attached to our mobile devices. It’s reasonable to believe that event attendees and event technology will work together without hassle.

But not all attendees will have a regular working knowledge of apps and other platforms. If people find technology even slightly challenging they are less likely to engage with it.

Assuming that a percentage of attendees will need extra support means you can give help where it’s needed. Whether it’s downloading the event app or navigating the online registration process, make sure guests know where they can get help.

It not only means that your event tech will be utilised, it also ensures every attendee has a positive and productive event experience.

3. The Event Will Be Great…But the Next One Will Be Better

You’re guaranteed to organise a stellar event! But just because your event was a success that doesn’t mean it’s a blueprint for the next five events to come. Always assume that you can improve on or amend even the best events.

What attendees expect or demand changes all the time. From information delivery to catering trends, what was popular in 2017 may be irrelevant and out-dated in 2018. Keep a close eye on event feature predictions, emerging technology and attendee behaviour to make sure your next event is fresh and on point.

Comprehensive post event review and analysis will show what event features worked and what didn’t. Include a feedback survey within your event app to find out your event’s strengths. Did attendees love your innovative seating arrangements? Were the ceviche sliders a hit or miss? How popular were the post session Q&As? Asking attendees what they liked and didn’t like will help you put together an event they 100% love next time around.

 

 

 

 

Twitter’s New Feature is Exciting for the Future of Events

On the 10th of October, Twitter released a new feature called “Happening Now”. It’s aimed at newcomers to the site, by highlighting groups of tweets about a trending topic. It’s beginning with big sporting events in the US, before expanding to other areas like entertainment and breaking news.

What Does This Mean for the World of Events?

This is exciting for the future of events. As we’ve seen, Snapchat’s ‘story’ feature makes an appearance on most social media platforms now, boosting FOMO through the roof! The future of the combined event is undeniable, event tech means that your event can market itself for the future.

An event app can integrate with your social media channels, meaning that it will be even easier for attendees to share highlights. The future of event apps will most likely include in-app ‘stories’, which could perhaps be downloaded by planners and used to showcase event highlights.

Hasn't Twitter Done This Before?

Much like “Happening Now”, Moments offers a way for attendees to learn more about a given timely topic across a number of categories such as sports, news, and entertainment.

But Twitter Moments are a curated selection of tweets that tell a story, while Happening Now will take users to a dedicated timeline of tweets related to the event at hand. Moments are also often more visual, featuring images and videos, which is why they’ve been likened to Twitter’s version of Snapchat or Instagram’s “Stories.” Who knows, event apps may catch up in the near future.

What Makes Happening Now Different?

In a demo of the new feature posted to the official @Twitter account, there are Happening Now events for large sporting events shown at the top of the Twitter timeline. You can swipe horizontally through these events, each depicted with a title and an image.

When you tap into an event to see more, a customised timeline containing real-time tweets about the event appears.

Twitter already offers ways to tune into live events via its network, including via its live video streams of an event, as well as by following an event’s hashtag.

Happening Now builds on top of Twitter’s understanding of how to sort tweets associated with an event, like live video. The tweets will display algorithmically in these new, custom Happening Now timelines.

What’s interesting about this new implementation is that it’s not entirely hashtag dependent.

In the brief demo Twitter shared, some tweets did reference hashtags related to the event at hand. However, other tweets only referenced the match up in plain text and sometimes only vaguely.

Overall...

Twitter has made itself more accessible to those who use it as a news channel- following topics, not people. Last year, it updated its homepage so that logged-out users could dive into various categories such as news and sports, plus view Moments and other featured tweets.

Event Apps: Let’s Argue

Navigating the tech side of your event can seem like a mine field. Here are a few ‘arguments’ to have with yourself and stakeholders to ensure you get the most out of your experience.

The “Fad” Argument

A few of your event stakeholders may argue that your event app or other tech is just a fad. This is a common view on new developments in many industries. Sometimes they are right, most new event tech that emerges is either a fashion or simply useless.

As long as you take a value-based approach to event tech, you are safe from the fads. Carefully weigh the benefits and the pains, make sure you take baby steps.

These days a clever idea can be easily shown as useful or not. A few years ago, Snapchat was considered as a fad. Now both Facebook and Instagram have adopted the concept of ‘stories’.

The ROI Argument

When choosing your event tech there are a number of things which should be considered. The value of an investment in event tech obviously depends on the ROI and financial future it will bring.

Ensure you research the unique benefits of different software, and how they will work with your event. Pitch these benefits to your stakeholders. Clearly work out the benefits of implementing event tech and really wow them with your proposal.

For example, if you’re planning an exhibition and you need an event app, ensure that your provider is best suited for this. There are many different providers out there, all with subtle differences. Choose the right event app for you.

The Integration Argument

A growing number of event planners’ number one frustration, when it comes to event tech, is a lack of integration. There are so many event tech options out there, you need to make sure the ones you’re using work well together.

Nobody needs a tool that exists on its own. For example, you need an event app that integrates with your registration system. Data needs to be uploaded and managed by your event tech, if your tech doesn’t make life easier for you then what’s the point?

Identify providers that offer an event app that integrates with your existing tech, or that provides a relevant extension.

The Support Argument

Here at CrowdComms, we value support equally to our software. We are consistently praised for the level of support we give our clients. As an event planner, you have enough on your plate, we’re here to handle everything you need event app wise.

No matter how capable the software is, it will all flop on the day without the right level of support. The support offered may also indicate how much of a ‘fad’ the tech is.

Of course, we provide any amount of hand-holding you need. If you’re an event app expert already, we’ll provide the software and let you run with it!