It’s not about apps, badges, or check-in screens. It’s about making sure the right people connect at the right time, and that every attendee, organiser, and sponsor walks away feeling something real.
That’s why we’re proud of our partnership with Make-A-Wish UK. Their story reminds us why we do what we do — and why technology should never replace the human side of events, but rather, amplify it.
Why Delivering the Right Event Experience Matters More Than Ever
Every event has stakes. For some, it’s brand awareness or revenue. For others, like Make-A-Wish UK, it’s about something deeper — delivering moments of joy and connection to families who need it most.
But whether you’re running a medical congress, a corporate incentive, or a charity weekend, the challenge is the same:
- How do you make your event personal at scale?
- How do you keep it accessible and inclusive for every attendee?
- And how do you adapt in real time when plans inevitably change?
That’s where CrowdComms comes in.
We don’t believe in one-size-fits-all event technology. We build solutions that flex, respond, and grow around your needs — because every event deserves to feel effortless, even when it’s complex.
What Does a “Perfect Event” Actually Look Like?
Spoiler: it doesn’t look “perfect.” Does it even exist?
Well, it looks real — a little unpredictable, sometimes emotional, always human.
When Make-A-Wish UK hosted an event for 1,000 attendees across three days, they didn’t need a flawless app; they needed a tool that could support families, volunteers, and staff through constant change.
Their My Wish App, built with CrowdComms, delivered:
- Personalised schedules for every family
- Real-time updates and live tracking
- Accessibility-first design
- Stress-free check-ins and instant communication
The technology didn’t lead the event — it followed it. It adapted to the people, not the other way around.
That’s the difference between event tech that works, and tech that just looks good on paper.
How Event Technology Can Empower Real People
Here’s the truth: most attendees don’t care what platform you use. They care how it makes them feel.
- Does it make registration simple?
- Does it help them find their next session without frustration?
- Does it keep them informed without being overwhelming?
For organisers – it’s about clarity — knowing who’s checked in, what’s happening next, and how to respond when things change.
For sponsors – it’s about visibility — ensuring every activation, lead, and engagement moment is captured in real-time.
For attendees – it’s about ease — a seamless journey from start to finish.
At CrowdComms, our mission is to make events feel less like admin, and more like connection.
How We Keep Events Accessible for Everyone
Accessibility in events isn’t a nice-to-have — it’s a basic expectation.
Every app, registration flow, and on-site process we design is built around inclusive experience design: clear navigation, large interactive elements, intuitive layouts, and flexible control for organisers to adapt to individual needs.
Whether your event involves thousands of delegates or a few dozen VIPs, accessibility and usability are part of every CrowdComms build — not an add-on.
Because if even one attendee feels left behind, the event isn’t truly successful.
Why Event Personalisation Creates Loyalty, Not Just Satisfaction
The events that stay with people aren’t necessarily the biggest or flashiest. They’re the ones that feel personal.
That’s why our event apps are built around personalised schedules and tailored content journeys — giving each attendee a unique experience.
We see it across sectors:
- Associations increase engagement by showing members only what matters to them.
- Corporates boost satisfaction by giving teams relevant content and reminders.
- Agencies win repeat business because their events just feel right.
And in Make-A-Wish’s case, that personalisation created peace of mind — families felt seen, supported, and cared for.
That’s what turns satisfaction into advocacy — and advocacy into 100% NPS.
Real-Time Event Reporting Does Matter
Events move fast. Decisions need to move faster.
Our real-time reporting tools give organisers instant insight — from check-in data to attendee engagement, sponsor interactions, and live updates — so they can make informed choices in the moment.
When Make-A-Wish’s plans changed mid-event, they didn’t panic. They simply updated schedules, reallocated families, and sent push notifications within minutes.
That’s not magic. That’s smart event technology doing what it’s supposed to: make life easier.
What Makes CrowdComms Event Tech The Best?
We’ve been told we’re “approachable,” and we’ll take that. Because event planners don’t need another vendor — they need a partner who listens.
At CrowdComms, we’re real people who’ve been on-site at events, under pressure, solving the same problems you face:
“The WiFi just dropped.”
“The client changed the room layout.”
“We need 50 more badges, now.”
We get it — and we build technology to handle it.
That’s why organisations of every kind trust CrowdComms to help them plan, deliver, and report on events that actually work in the real world.
Make a Wish and CrowdComms at Event Tech Live 2025
It all started with a conversation at Event Tech Live.
One year later, that connection turned into a partnership that delivered something extraordinary — a 100% NPS event.
Now we’re returning to ETL 2025 to tell that story live. In our session — “Creating Magic at Scale: How Make-A-Wish Delivered 100% NPS with CrowdComms” — we’ll share how empathy, flexibility, and innovation transformed a complex event into a once-in-a-lifetime experience.
🎤 Join us at ETL 2025 to hear:
- How charity and technology collaborated for real impact
- How personalisation and accessibility fuelled attendee happiness
- What “human-first” event technology looks like in action
Can’t make the show? You can still read the full case study here 👉 Read it now.
Final Thoughts: Events Are About People
The My Wish App wasn’t about features. It was about people — making life easier for families, reducing pressure on organisers, and helping volunteers deliver something beautiful.
That’s the kind of event we all want to run. And that’s why we build technology that listens, adapts, and supports.
At CrowdComms, we don’t just power events.
We help you deliver moments that matter.
