But for every exciting innovation, there’s also a misconception lurking in the shadows.
From talk of AI “replacing humans” to assumptions that it can “run events on autopilot,” the reality is often far more nuanced — and much more powerful.
At CrowdComms, we’ve seen first-hand how AI can elevate events when used thoughtfully. So, let’s separate the tricks from the treats when it comes to AI in events.
Myth 1: AI will replace my event team.
It’s easy to see why people fear this one. AI can already write emails, generate reports, and even design agendas. But believing AI will replace your event team entirely is one of the biggest myths out there.
AI is not here to replace the human touch — it’s here to enhance it.
The truth: AI is your event co-pilot, not your replacement.
The best results are when teams utilise AI to take care of repetitive, time-consuming tasks — freeing event professionals to focus on creativity, relationships, and innovation.
Think:
- Automating content scheduling and data entry.
- Generating personalised recommendations for attendees in their mobile event app
- Streamlining event communication and feedback.
When the manual work is handled by AI, your team can focus on what they do best – delivering on event strategy, creating memorable experiences and human connections that technology alone would be difficult to replicate.
Myth 2: AI will instantly understand my data and make perfect decisions.
It sounds great in theory: plug in all your event data and watch AI instantly unlock new insights. But the truth is, AI is only as good as the data it’s given.
Without clean, connected data — or context — the results can be incomplete or even misleading.
The truth: Good data makes AI powerful.
When data is unified across your registration, engagement, and feedback systems, AI can transform how you understand and deliver events.
For example, utilise platforms like Bear Analytics to:
- Analyse attendee engagement to identify your most effective sessions.
- Spot drop-off trends during registration and recommend fixes.
- Surface meaningful audience patterns that help improve future event design.
Good data doesn’t just make AI smarter — it makes your decisions more strategic, timely, and impactful.
Myth 3: AI is neutral — bias isn’t an issue.
Many assume that AI is purely technical, free from human bias. Unfortunately, it can inherit bias from the data it’s trained on.
That means if a matchmaking or recommendation system is built on incomplete or one-dimensional data, it can unintentionally exclude groups of people or reinforce narrow networking circles.
The truth: Ethical AI makes events more inclusive.
At CrowdComms, we build our AI tools — like our intelligent matchmaking feature — with fairness and inclusivity in mind.
By analysing attendee profiles, professional backgrounds, shared interests, and engagement behaviour, our AI matchmaking connects people based on relevance, not bias.
Used responsibly, AI becomes a tool for connection, inclusion, and representation — helping organisers deliver events that feel personal to everyone.
Myth 4: AI-generated content makes events faster, so quality doesn’t matter.
Yes, AI can help you produce more content quickly – but speed without substance can make your communication feel generic.
The real danger lies in leaning too heavily on generative tools and losing your brand’s voice in the process.
The truth: AI boosts creativity when humans stay in control.
AI is an incredible content partner. Within the CrowdComms platform, AI can help with:
- Drafting copy to speed up your platform builds.
- Deliver personalised matchmaking recommendations for networking.
The magic happens when human creativity meets AI efficiency. Use AI to brainstorm, outline, and speed up your workflow — then let your unique brand personality shine through.
So, is AI a trick or a treat for events?
Like most technologies, it depends on how you use it.
AI can’t replace human intuition, creativity, or empathy — but it can supercharge them.
From intelligent matchmaking to smarter analytics and faster workflows, AI helps event professionals work more efficiently and deliver experiences that feel truly personal.
If you’re not sure what’s a trick and what’s a treat when it comes to AI in events — we can help.
🎯 Talk to the CrowdComms team today and discover how AI can make your next event more engaging, inclusive, and data-driven.
