CrowdComms Live Chicago: Why Simplicity Wins in Event Tech
At our recent CrowdComms Live Chicago (and New York), we brought together a room of event planners, marketers, and tech leaders to ask one big question: what’s next for events?
The answers weren’t about flashy gimmicks or overcomplicated tools. Instead, one theme came through loud and clear: simplicity wins.
Why Simplicity in Event Tech Matters
Events are becoming more complex every year. More stakeholders. More data. More pressure to prove ROI. But at the end of the day, success depends on three simple truths:
- Attendees don’t want friction. Long queues, confusing apps, and clunky experiences create stress. Seamless journeys create delight.
- Sponsors want clear ROI. If they can’t measure impact, they won’t return. Transparent data and easy lead capture are non-negotiable.
- Planners want tech that works. With limited time and resources, event teams need platforms that reduce headaches, not add them
At CrowdComms Live, these weren’t just talking points — they were the conversations in the room.
What Event Planners Are Asking
We heard questions like:
- How do I streamline registration without losing personalisation
- What tools will actually save me time, not just add another dashboard?
- How can I prove exhibitor ROI in a way that feels credible and actionable?
These are the challenges driving the future of event technology — and the very problems CrowdComms was built to solve.
Event Insights From New York to Chicago
This theme of simplicity isn’t unique to Chicago. At our New York event, industry veteran Vincent Alonzo wrote about CrowdComms in Meetings & Events, highlighting how technology can be a force for creating more human experiences at events.
👉 Read Vincent’s full write-up here
The Future of Events Is Simple
The takeaways from CrowdComms Live are clear:
- Reduce complexity.
- Personalise experiences.
- Deliver measurable value.
When event technology works seamlessly in the background, planners can focus on what matters most — creating unforgettable experiences.
Want to Learn More about CrowdComms?
If you’d like to explore the insights shared at CrowdComms Live Chicago (and how they could apply to your next event), we’d love to talk.
Book a demo with CrowdComms today.
