It’s peak event season. More events running simultaneously, bigger clients, every kiosk out the door — and somehow, it’s not the chaos it used to be.
In this episode of Event Advice, CrowdComms CEO Matt Allen and CPO Will Custard take an honest look at what’s actually changed — and why a growing events business, with more complexity than ever, can feel more in control than it did years ago.
From long-tenured teams who operate on instinct, to the small product improvements that quietly transform a CMS, to AI streamlining logistics and a global footprint that cuts travel burnout — the answer isn’t one big thing. It’s hundreds of small ones.
If your events business is in a growth phase, this one’s for you.
What you’ll take away:
- Why investing in your people long-term is your single biggest competitive advantage
- How listening to clients shapes a product that actually makes delivery easier
- The case for centralising your systems as you scale globally
- Why staying agile — not chasing competitors — is what keeps growing businesses ahead
