AI is transforming event technology… but not always in the ways people expect.
In this episode of Event Advice, CrowdComms CEO Matt Allen and CPO Will Custard explore the real role of AI in events — cutting through the hype to focus on what actually matters.
From speeding up development and improving productivity, to shaping content, audience engagement and decision-making, AI is already embedded across the event lifecycle. But with that comes risk.
Because while AI can enhance efficiency, it can’t replace trust, creativity or human connection — the very things events are built on.
So where should event planners lean in… and where should they hold back?
This conversation gives you a grounded, real-world view of how to use AI responsibly, effectively, and without losing what makes events work.
Watch the full episode of Event Advice on AI
What You’ll Learn About AI in Events
- The real role of AI in event technology beyond the headlines
- How AI is improving event planning, development and delivery workflows
- Why AI should support, not replace, human decision-making
- The risks of over-automation, data exposure and loss of trust
- How AI can help shape audience engagement and speaker content
- Why human connection remains the core of successful events
- The AI tools event professionals are actually using today
- How to adopt AI in events without compromising quality or control
