Event Advice: Why Event Tech Integrations Are So Hard – And How to Fix Them | Event Advice by CrowdComms
Integrations: they’re the most asked-for feature in event tech—and the most misunderstood.
In this episode of Event Advice by CrowdComms, Matt Coyne is joined by Brad Langley, SVP of Americas, to break down why integrations matter, why they’re often more complicated than people realise, and how smart tech partners (like us) can make them easier.
We cover:
- Why integrations are essential for modern events
- What planners get wrong when thinking about “just flipping a switch”
- How CrowdComms built an integration hub to make life easier
- Real talk on data, personalisation, and post-event ROI
- Why collaboration—not closed ecosystems—is the future of event tech
Whether you’re wrestling with CRMs, registration tools, or trying to make sense of messy data, this one’s for you.
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Got a question or a nightmare integration story? Drop it in the comments—we’d love to hear it.
