What’s really happening in your event sessions?
In this episode of Event Advice by CrowdComms, Matt and Will debunk, dissect, and discuss the realities of attendance tracking — what it tells you, what it doesn’t, and how to actually use it.
From dwell time and session-level insights to facial recognition, footfall patterns, and the true value behind engagement data, this episode offers a candid, funny, and refreshingly honest look at what event organisers should really be measuring.
If you want to make smarter event decisions, design better schedules, and give sponsors meaningful results (not vanity metrics), you’re in the right place.
Topics include:
• Why attendance numbers alone can mislead
• The danger of assuming “popular = good”
• How sentiment, engagement & behaviour complete the picture
• Why facial recognition isn’t always the magic fix
• How to use session-level data to make smarter event decisions
• Why buzz, energy & human observation still matter
• The future of attendance tracking tech
