Most mobile event apps make one big mistake: they try to be “engaging” before they’re useful.
In this episode of Event Advice by CrowdComms, Matt and Will break down what a great mobile event app is really for, and why the best event platforms reduce friction, reduce noise, and help attendees get what they need fast.
Because here’s the truth: at a busy conference or corporate event, nobody wants to fight their way through cluttered menus, confusing pages, or features they can’t access. Attendees want instant answers:
- Where do I need to be next?
- What’s on right now?
- What’s changed?
- Who should I meet?
- How do I find the info that matters to me?
We cover the foundations every genuinely useful event app should nail:
- Easy access (browser, native app, progressive web app, whatever the attendee prefers)
- Smooth login (secure, quick, no drama)
- A proper agenda (master schedule + personal schedule + favourites)
- Real-time updates (session changes, speaker updates, announcements, instantly)
- Clear event info (so people stop guessing and start showing up confident)
Then we go a level deeper: personal relevance.
If you’ve collected preferences at registration, your event tech should use that. A strong mobile event app should highlight what’s relevant, hide what isn’t, and lower the attendee’s cognitive load, so they spend less time scrolling and more time actually experiencing the event.
And yes, we also talk networking but not the awkward “force everyone to network” version. The best apps support connection with better profiles, smarter suggestions, and matchmaking that points people towards the conversations worth having.
If you’re choosing, reviewing, or improving a mobile event app or event platform, this episode will help you focus on what drives adoption: usefulness, clarity, speed, and relevance.
