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Why Didn’t My Event App Succeed?

“My event was a brilliant success, but my event app adoption rates were not quite what I was hoping for!”

So, why didn’t your event app succeed?

Consider whether you chose to use your event app for the right reasons.

Your first step should be to analyse your event. Think about how an event app can assist you and your attendees. A common issue for event planners is that event tech choices can be influenced by trends and fads. Ask yourself the following questions to ensure that your event tech strategies succeed.

What does my event require?

Make sure you are not using a particular event app just because your competitor is, your events may be very different.

For example, a large trade show may require way-finding and QR code badging with lead capture. Whereas a small meeting may only require a simple event app with an agenda etc. and perhaps live polling.

What do my attendees require?

Of course, every aspect of your event will be considered with your attendees in mind. You should also consider your audience demographic when it comes to your event app.

Most of your attendees will have come across an event app, but you should never assume that they are completely familiar with them. Avoid cluttering your event app with unnecessary gimmicks. Just because features are available, it doesn’t mean you necessarily need them. Make sure that the design of your app is intuitive, keep the home screen clean and minimal.


Top Tip

‘When sending us your event branding and logos, please ensure that they are in the highest quality possible. Vector files are also greatly appreciated so that we can create a truly outstanding event app!’

Billy Bacon

Graphic Designer

CrowdComms UK

Which provider is right for me?

Not all event app providers are the same. Consider whether the platform and the features they offer are actually appropriate for your event.

What level of support does your event app provider offer? Here at CrowdComms we pride ourselves on providing full support before, during, and after your event.

5 Tips for Event Badging in 2019

Event badges are an essential part of the attendee experience. With the new year comes new ways of utilising your event badge to improve your attendees’ experience. If done correctly, your event badge is a powerful tool that can go a long way for any event.

1. Design

A unique looking event badge is more likely to grab attention. Create a design that makes an impact on the attendee experience. Stepping up your event badge game can completely transform your badge.

However, don’t mistake a clever design for a complicated one. Remember that an event badge has limited space. Your design should be attractive, but most importantly should highlight the essential information in an easy-to-follow format. Avoid too many colours, pictures and words when designing your event badge. Less is more.


Top Tip

‘Ensure that your design uses a primarily white background. Coloured backgrounds can mean that print speed and quality suffer!’

David Louch

App Support Specialist

CrowdComms UK

2. Sponsors

Careful consideration of the design elements can take your event badge to the next level, particularly for your sponsors. Your badge will be seen multiple times, making it a brilliant opportunity to showcase the company or event brand. Sponsors are especially keen to be seen on an event badge as their logo is guaranteed to be seen by every attendee.

3. Event Badge Kiosks

Since launching our Pronto! event self-printing badge kiosks we’ve been overwhelmed by the demand from event organisers who are passionate about giving their event a great start.

Pronto! kiosks are easy to use and fast to process, they are guaranteed to reduce queues and delight attendees at any event.

Printing the event badges for hundreds of attendees at your event, Pronto! kiosks ensure that attendees are badged in moments. Meaning guests spent less time queuing and more time engaging with your event’s incredible content.

4. QR Codes

QR codes are used to translate event information into links which take the user to a specific web location. QR codes are often incorporated into event badges for event marketing, providing attendees with event information, sharing contact information, or for event gamification fun.

5. Lead Capture

Event badge lead capture app sits neatly on exhibitors’ mobile device, which means no additional hardware. As attendees visit stands and booths a quick scan of their badge (from any smart device) is all that’s required to gather data.

Once collated, information is immediately available to view, manage and export by any member of the exhibitor team. And if the Wi-Fi drops out, there’s no panic; the system functions without a connection and will sync when Wi-Fi is available again.

While general attendee traffic will deliver a percentage of leads, incentives, gamification and achievements will really get the lead capture humming.

How to Reduce Waste at Your Event

Talk to Your Suppliers

The most important thing is to discuss your eco-friendly event strategy with your venues and suppliers. Collaborate with your vendors to focus on environmentally friendly solutions that are easy to implement for the future.

Involve Your Clients

Of course, we all understand the importance of living sustainably, but how can this be translated into the world of events? Make sure that your clients are aware of your environmental policies by including them in your proposals. Show your commitment to making significant environmental change at your events.

An event app is a brilliant way of reducing both cost and environmental damage caused by your event. Discuss this alternative with your client.

Plastic Water Bottles

Reducing plastic bottles is such a cheap decision to make and one that would be welcomed by participants. There is no need for plastic water bottles at your events, so why not ban them completely? There are lots of other options– work with your venue to look at the alternatives.

Why not encourage participants to bring their own reusable bottles? Make sure that there are plenty of opportunities for them to refill.

Reducing and Reusing: Signage

Consider whether your event signage is made out of recycled materials. Also,  could your signs be re-used? Would your signage company be willing to store them for you? Or maybe you could work with the venue to come up with signs that can be used by all event organisers?

Reducing Waste with Badges

Consider replacing paper badges (particularly laminated, all kinds of wrong!) with electronic badges. We can provide a custom designed badge, with the attendee’s bar code, that can be quickly accessed via your event app. Attendees can then scan their code and you can capture lead and way-finding analytics. This is a handy and much greener alternative.

Recycling bins

Ensure that recycling and food waste bins are readily available throughout your event venue. Mark their whereabouts on the floor plan and display it on your event app so that attendees always know where to dispose of their waste in the most green way possible.

How to Make Your Event More Accessible

Making your event accessible for all of your attendees is a no-brainer. Follow these tips to help you with choosing the correct venue, training staff and utilising your event app for all attendees.

Choosing Your Event Venue

By including accessibility as a consideration in your site selection process, you immediately open up opportunities for many more attendees and avoid excluding anybody from your event. Use a previously prepared checklist during your venue visits to note if important features are in place, or ask your venue provider.

Ensure that attendees who may use a mobility device can access the venue and have access throughout the venue and destination. Ask the destination for their guide for accessible travellers. Encourage the venue to provide tips, including photos that let attendees know exactly what to expect before they arrive.

If applicable, ensure hotels have sufficiently  accessible rooms and give attendees recommendations. This will allow attendees to search for rooms that meet their requirements and share needs they may have. Ensure accessible guest rooms are inspected during venue visits to make sure they are providing what is needed.

Pre-Event Preparation

Ensure that your registration, ticketing, website and event app are accessible. The Web Accessibility Initiative can be a good source of information to design inclusive online navigation experiences.

Make sure that your transfer transport is accessible. Ensure accessible shuttles are conveniently located with a designated and clearly signed zone of sufficient size. Ensure staff are able to operate lifts and ramps and note drivers trained to assist people who are deaf, hearing impaired, blind or who have low vision.

Utilising Your Event App

Event apps can be used to assist your attendees in a number of ways.

Use the Q&A feature of your event app to allow all attendees to ask questions to your speakers, even those who are deaf or have limited hearing. Ensure that any interpreters are clearly visible to sign your speaker’s answers and keep minutes to upload onto the app once the session has finished.

Use the live polling feature to engage your attendees in the same way. Display your polling questions on the big screen and allow attendees to vote via the event app.

How to Promote Sponsors With Event Apps

We are all well aware that sponsors are an imperative cog in the machine of any corporate event or trade show. Without them, you may lose out on the funding you need for the extra details that will give your event that edge. This means that you want to give back to your sponsors in every way you can, so why not utilise your event app? There are many opportunities to give more exposure to your sponsors with event apps, and measure the excellent analytics to ensure they come back to you year after year!

Use the tips below as inspiration for ways you can use your event app to help your sponsors get the most out of your event.

Banner Ads and Exclusive Sponsorship

Give a select few of your sponsors an exclusive opportunity by using their logo throughout your event app. Banner ads appear throughout the app on pages such as the agenda and the speakers list, pages that are guaranteed to get a lot of traffic, as well as the main menu of the app. You could even take this a step further and feature their logo on the home screen, perhaps with a link to their website or in-app profile. The large scope of exposure means that you can charge sponsors a little more for this opportunity, you could even have an event app sponsor!

Push Notifications and Alerts

In-app notifications and alerts are another brilliant way of promoting your sponsors to your attendees via the event app. Send a push notification to remind your attendees to visit a certain sponsor’s stand, or even to simply thank them for their support and guide attendees to their website. Alerts and notifications can be pre-scheduled so you can timetable your sponsored alerts to ensure that attendees’ phones are not bombarded with sponsored content.

Detailed Sponsor Profiles

In-app profiles are an obvious way to promote sponsors using your event app. You can showcase logos, websites, social media, company representatives and descriptions as part of sponsors’ profiles by using an event app. You could also branch out and ask your sponsors to provide documents and videos to display on the event app. A well filled out profile is brilliant because it allows attendees to get the full impression of a sponsor and allows for quick and effective exposure.

App Gaming and Quiz Questions

Using a game as a part of your event app is not only a fun and effective way to engage attendees with your event, it’s also a brilliant way to boost exposure for your sponsors. You can create individual challenges or quiz questions for your sponsors, or get them involved y asking them to provide prizes for the top scorers. You could also use an event app game at your trade show to boost attendees’ movements around the venue with scavenger hunt-style questions to get attendees to a sponsor’s stand. 

Win! A Luxury Holiday in Bali at the PCOA

We’re on countdown to the 11thannual Professional Conference Organisers Association (PCOA) taking place in Melbourne on December 9/10/11.

This year’s theme is ‘Embracing Change’.  The rapidly evolving events industry constantly offers planners and organisers new technology, features and services to shape their events.

The PCOA Conference will help event professionals understand the ideas and innovations that will benefit their events in 2019 and beyond.

Making Change Easy

CrowdComms will be at the conference showing event organisers how they can revolutionise the start of their events.

Come along to STAND 14 and see our new Pronto! self-printing badge kiosks in action.  Fully streamlined with our award-winning event app, Pronto! kiosks make event registration an experience not a process.

Our interactive standalone kiosk will be ready and waiting to take your details and print a beautiful personalised badge in moments.

See why our kiosks will feature at the start of every great event in 2019!

Win a Luxury Holiday in Beautiful Bali


Have you been working hard all year to deliver incredible events? You deserve a luxury holiday in Bali.

Simply visit the CrowdComms PCOA stand, test-drive our amazing Pronto! kiosk and you’ll enter a prize draw to win a stunning 7-night holiday in a beautiful villa near Seminyak.

This peaceful and secluded villa has everything you need to unwind and de-stress.

Whether with friends or family, the villa offers tranquility and seclusion for a relaxing stay. Luxurious features mean guests will experience their holiday in comfort and style. The private swimming pool, gazebo with daybeds and an outdoor bathtub make the villa a haven for those in need of rejuvenation. Each of the three bedrooms includes its own stunning ensuite. 


Friendly and attentive staff will cater to your needs. The villa’s manager will greet you on arrival and answer your questions and assist with tour or restaurant bookings.  

Amenities Include:

  • 3 King Size Beds
  • 1 Massage Room – Massage therapists to be arranged upon request 
  • Airport Transfers x 2 included – additional transfers are $60 each way 
  • Tropical Secluded Grounds
  • Fully Furnished with Stylish Modern Furniture
  • Private Swimming Pool
  • WiFi
  • Open Living
  • Gazebo


  •   Chef to cook breakfast every day (food costs payable by guests)
  •   Chef to cook 1 nights dinner at the Villa (food costs payable by guests)
  •   Maid/House Keeper
  •   Villa Manager
  •   Pool maintenance/cleaning  
  •   Gardener



Event Self-Printing Badge Kiosks, Pronto!

Want to make the start of your next event an experience not a process?  You’re not alone.

Since launching our Pronto! event self-printing badge kiosks we’ve been overwhelmed by the demand from event organisers who are passionate about giving their event a great start.

Our beautiful Pronto! kiosks have featured at events right across the country.  Easy to use and fast to process, we’re reducing queues and delighting attendees in every state and territory.

Pronto! At The ACS

Our Pronto! Kiosks recently travelled to Melbourne to welcome attendees to The Australian Computer Society‘s Reimagination 2018: Thought Leaders’ Summit at the Melbourne International Convention Centre.

We worked with event organisers, Front Row Group, to provide The ACS with an event self-printing badge solution that would complement the summit’s passion for technological innovation and adoption.

Getting Started

Pack-up and delivery was all taken care of by our expert team. Kiosks were carefully boxed and delivered to the venue for the bump-in.


The Set-Up

Our on-site team calibrated and tested each Pronto! kiosk to make sure they were ready to print when attendees arrived.


Kiosks are go!  Printing the badges for hundreds of attendees on event day, we made sure every attendee who used a Pronto! kiosk was badged in moments. Meaning guests spent less time queuing and more time engaging with the event’s incredible content.


Your Guide To The Perfect Event App Pop-Up

If you have a mobile device, and use apps, you will be familiar with push notifications.  These concise messages pop-up on our screens to remind or persuade us to take action.

While push notifications are a valuable marketing tool, they also serve as an important communication channel for event organisers.  Need to get urgent information to your attendees quickly? Push notifications will tell them what they need to know, when they need to know it.

But how do you ensure attendees will take notice when your pop-up hits their screens?  Here’s our guide to getting the perfect push notification strategy.

Enabling Push Notifications

Just because an app supports push-notifications doesn’t mean users will receive them.  Most apps require users to give permission for notifications to be sent to their device.

While this opt-in is fine for general apps, event apps are different because they are often used to communicate urgent updates.  It’s therefore really important attendees have the push notifications enabled within their device settings when they download the app.

To encourage opt-ins make sure attendees know why pop-ups are a key feature of their event app, i.e. they could miss out on valuable information such as travel reports. 

Staying On Point

Pop-ups must be relevant to recipients.   Notifications that don’t offer immediate value to the attendee increase the risk of future pop-ups being ignored.

Last minute updates, such as agenda changes or room switches, have obvious value.  Use that as a guide when you’re assessing the necessity of other notifications and ask yourself:

a) Do attendees really need to know this?

b) Will it add value to their event experience?

For example, a reminder that reception cocktails are about to be served will be useful to busy attendees who may have lost track of time.

Keep it Short

The perfect pop-up can be read in a glance.  While detailed information has its place, updates and reminders are best delivered in short sentences that get to the point.

Make sure your key point can be seen without having to open the notification. Many attendees may see the message on a locked screen while busy with other event activities.

If you’re sending pop-ups with links to additional content (such as video images) keep the text short but use words that will entice the receiver into opening the notification (especially if the attendee cannot open at time of receipt).

Timing is Everything

Relevant notifications will help make sure you’re not bombarding attendees with messages.  Too many notifcations will either distract them from your event or cause them to switch off.

Keep pop-ups to a minimum and use only when necessary. Schedule messages in advance (e.g. reminder for the lunch service) so you can see the notification frequency.

Aim for 1 to 2 messages every 1 to 2 hours.  This still allows for urgent updates to occur without cluttering your notification schedule.  Aim to send during event break periods and avoid unsociable hours or during high-profile sessions such as keynote speaker presentations.



NEWS: CrowdComms/GalaBid Open Hong Kong Office

We’re thrilled to announce an exciting new venture. CrowdComms and sister organisation, GalaBid, have opened a new office in Hong Kong to service the burgeoning events and fundraising market in Asia.

The move sees our two brands strengthen their position in the Asia Pacific region and reinforce a successful period, which has seen the combined operation triple its workforce.  The move extends our global presence, which includes operations in Australia, New Zealand, UK, Ireland and the US.

Peter Hair, CrowdComms/GalaBid Co-Founder and Managing Director, said, “The increasing demand and sheer scale of the opportunity in the Asian market, specifically Singapore, Hong Kong and China, fuels our decision to open our fourth CrowdComms/GalaBid office in the region. The team have been working incredibly hard and are thrilled with this exciting new step.”

Both CrowdComms and GalaBid will roll out their full range of services to the Hong Kong (and regional) events market. In conjunction with development partner, Entegy, CrowdComms will provide event apps; registration kiosks, polling and lead capture platforms.

The CrowdComms and Entegy partnership has been integral to our ability to enter the Hong Kong market. The Entegy Suite provides event organisers with forward thinking solutions for engaging and immersive events. We’re proud to deliver those services under the CrowdComms brand.

GalaBid will service the Hong Kong non-profit industry with its digital fundraising solutions developed in-house.


Event and fundraising professionals in Hong Kong looking for seamless end-to-end technology solutions that take you from pre-event marketing to post-event analysis can contact Molly Tsang at the CrowdComms/GalaBid Hong Kong office for a personalised demo.

Hong Kong contact, Molly Tsang

t: +852 93880509





Wow Sponsors and Exhibitors With Event Lead Capture

Attracting exhibitors and sponsors to your event means providing great ROI.  A major incentive for exhibitors to participate in your event is the opportunity to collect quality leads.

CrowdComms digitally enabled lead capture is the perfect way to gather qualified leads.  Easy to use, our intuitive platform turns any mobile device into an effective lead capture tool.

Believe your sponsors and exhibitors want to covert connections into powerful leads?  Are they keen to ditch cumbersome business card collection? Do they need to spend less time inputting data?

Here’s the low-down:

Mobile Ready & Cost Effective

Our event lead capture app sits neatly on exhibitors’ mobile device, which means no additional hardware to wrangle or purchase.  As attendees visit stands and booths a quick scan of their badge (from any smart device) is all that’s required to gather data.

Quality Qualified

We know all leads are not created equal. It’s why our platform allows companies to include qualifying questions, star ratings and notes to ensure lead information is always meaningful and consistent.

Real-Time Access

Once collated, information is immediately available to view, manage and export by any member of the exhibitor team. And if the Wi-Fi drops out, there’s no panic; the system functions without a connection and will sync when Wi-Fi is available again.

Custom Branding

Our lead capture platform will always look like a part your event. Custom design ensures brand continuity and a strong exhibitor/sponsor profile.

Powerful Data

The event lead capture also delivers powerful benefits for event organisers.  Real-time data allows exhibitors to manage attendee traffic throughout the event, e.g. if their booth needs a visitor boost they can take immediate steps (such as promote a scheduled demo or donut giveaway in the activity feed) to increase attendee traffic.

Incentive Compatible

While general attendee traffic will deliver a percentage of leads, incentives, gamification and achievements will really get the lead capture humming.

CrowdComms digital platform supports digital passports (replacing the old stamp and cardboard), games and competitions. All of which encourage participation, booth visitors and engagement for exhibitors and attendees alike.

If you’re incentivising attendees to visit every exhibitor booth or a series of key stands, make it easy for attendees with a progress bar at the top of their digital passport.

Takeaway:  our digitally enabled event lead capture is the smart way to offer exhibitors and sponsors a powerful ROI that will make your event a must-attend year after year.                   


Discover The Power of Event App Plug-Ins

Sometimes your event calls for a little ‘extra’.

It’s why we’ve developed a series of event app plug-ins to give your app that custom feel…without the custom price tag.

Ready-to-go whenever you need them, CrowdComms plug-ins are the easy way to give your attendees the features they need for a compelling event experience.

1. Coffee

Want to give your attendees great hassle free coffee? Try our new coffee ordering plug-in.  Attendees can request coffee straight from their mobile device.

Whether they want a skimmed flat white, long black or soy latte, our clever little widget will deliver requests direct to the event’s on-site barista (who manages orders from his or her device).

Great coffee, ready in an instant, means attendees avoid the hassle of long lines and make a quick return to the event action.

2. Exhibitor Meetings


Need a comprehensive appointment feature? We’ve got what you need for accurate scheduling that streamlines exhibitor-to-attendee meetings.

A dedicated portal allows attendees to book appointments direct from their mobile device.  A daily appointments screen shows which exhibitor is available and when.  Attendees simply choose their time and book.

Exhibitors also get direct access to their appointment schedule that updates in real-time as attendees make their booking.

3. Digital Passport

Remember the days when attendees carried around sorry looking bits of cardboard to get visitor stamps from exhibitor stands?

We’ve made the card and stamp redundant and replaced them with smart QR codes and meaningful data.   Our passport plug-in makes participating in exhibitor incentives a breeze.

At exhibitor stands attendees tap the event app icon and scan the QR code for an instant stand ‘check-in’.  With their details registered, attendees are immediately in-play for whatever incentives, games or challenges the exhibitor and/or the event is running.

Attendees can chart their visits via a handy progress bar at the top of the screen.

Takeaway:  event app plug-ins are the easy way to custom fit your event app so it gives attendees, exhibitors and sponsors an experience they’ll remember.

How You Can Plan Sustainable Events

We think the key to a successful event is putting people first – and that means taking the environmental impact of your event into account while planning. We’ve brought together our top tips for making your next event a sustainable sensation.

Go paperless!

Even the best-looking leaflets, programmes, brochures and business cards end up in the bin eventually. Use technology to your advantage and aim to rid yourself of printed collateral for good. Whether you start emailing receipts, have online tickets or use smart codes to share information, make your event a litter-free zone.

Drink smart!

Your attendees will appreciate being fed and watered, but that doesn’t mean you have to hand out hundreds of plastic bottles. Why not encourage people to bring their own and provide jugs or refilling stations? If you have wriggle room in the budget you could even provide a limited number of branded reusable bottles – get creative!

Shop local!

If you need caterers or any other service providers, try and reduce your carbon footprint by supporting local businesses. Supporting local ecology and economy? Double win!

Commit to your vision!

Taking care of the planet isn’t just trendy, it’s important, so why not put it at the forefront of your thinking? From marketing materials to choosing service providers, set the bar high for ecological-friendliness. Look out for companies with environmental mission statements.

Consider scale carefully!

Remember Goldilocks: you don’t want too much or too little. This principle can be applied widely when planning an event to avoid waste while still accommodating your guests. Keep things simple and don’t leave yourself out of pocket and overburdened. Minimalism is chic, and better for the planet.