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Your Best Event App Notification Strategy

When you need to give your attendees the most up-to-date information, event app notifications and alerts are the go-to communication tool.  Ready to read in real-time they let people know time sensitive detail, such as room changes, speaker swaps and entertainment alerts.

While notifications are a hard working event app feature, did you know you can squeeze even more goodness from these handy pop-ups?

Set and Schedule

Alerts are great for last minute updates, but you can also pre-schedule your notifications.  Think about how they can fit into your event communication strategy.  Do you want to remind guests about the registration process? Or is it important to prompt attendees to complete the post event survey?  Maybe a late afternoon promo of the evening’s entertainment will boost energy levels!

Setting scheduled alerts means you only have to focus on last minute changes that crop up during the event.

Sponsor Messages

Make sure sponsors can maximise engagement opportunities by offering them pre-scheduled event app alerts.  Scheduled messages can include incentives to visit their booth, website links or exclusive promotions.

Not only does messaging introduce added value for sponsors, it is a key feature that differentiates your sponsorship package levels.

Gamification

Keeping event games fueled and fired is another feature in your alert tool kit. Incorporate notifications into your gamification strategy means attendees will be hungry for new alerts!

Schedule notifications that provide passcodes or maybe send out clues as to passcodes can be found. You can also issue updates on how the leaderboard is looking to ramp up the competition.

Targeted Alerts

Are you running a dedicated reception for first-time guests? Do you want to communicate with event speakers? Targeted alerts communicate with specific groups or individuals

This means you can send information to help drive attendee behavior, provide group-specific information and keep your communication focused to bring more value to your attendees and event guests.

Creative Content

Don’t limit your alerts and notifications to just text.  Digital marketers will always include rich content (such as videos and images) in their communication strategy. This multi-layered approach means information is delivered in a variety of formats to grab attention and keep recipients engaged and interested.

Do likewise with your real-time pop-ups.  Whether its sponsor messages or event entertainment info, a mix of formats will focus attendees’ attention where it’s needed.

Think Strategically

Like any communication strategy, your approach to alerts and notifications should be focused, relevant and timely.

Too many notifications will quickly lose recipients’ attention.  Always think about the purpose of the alert. Ultimately each message should bring value and add to attendees’ event experience.

As a guide, one message every few hours is generally a good frequency but this may change depending on event activities and attendee engagement.

 

CrowdComms Event App Featured At The ASEAN Summit

In March 2018, Australia hosted its first Summit with the Association of Southeast Asian Nations (ASEAN).  The Special Summit included Leaders of  the Member States and the Secretary-General of ASEAN.  The importance of the event and its significance in terms of future relationships was recognised by the Australian Government,

“The Special Summit will mark a new era in our partnership. It will build on our deep legacy of economic cooperation, political dialogue, and the natural interweaving of our people to establish a contemporary, outward-looking partnership for the rapidly changing world we live in.”

CrowdComms was thrilled to help the Summit Taskforce stage the Leaders’ Summit (the centrepiece of the Special Summit) and the Business Summit.  The latter being  a series of key business focused events that formed part of the lead-in to the Leader’s Summit.

The Summit Taskforce comprised of government special advisors charged with organising the event.

One Portal, Multiple Events

The Special Summit needed separate event apps that would support each indiviudal forum but sit within a single branded portal.

With attendee connections and information exchange a high priority, the event app had to support networking, activity feeds and interactive session details.

The Events 

The Business Summit complemented the initiative’s objectives by providing specific forums to foster trade opportunites, knowledge exchange and regional prosperity.

The CEO Forum and SME Conference gave focus to economic integration, supply chain and export opportunites amongst other important issues.

The Leaders’ Summit was the focal event. This was where ASEAN leaders came together to discuss challenges and opportunities relating to economic prosperity, security and people.

Specific Challenges

Security and Confidentiality

Given the nature of the event, adherence to the Taskforce’s confidentiality agreement was paramount. Each CrowdComms team member working on the project signed the necessary documentation.

Within the office we isolated the event project team in designated spaces so event discussion could take place freely and without risking innappropriate disclosure.                                               

Onsite Support 

As a major first time event the Taskforce had to make sure every event element was properly established and executed.  The Taskforce therefore required onsite technical support for the duration of the event app build. 

CrowdComms provided onsite technical expertise courtesy of our experienced production specialist, Alex Heath.

Over a period of 3 weeks, Alex spent time with the Taskforce in Canberra to make sure the event app functionality and user exerience was perfect and ready to launch at the first event.

Responsive Build

A week before the Business Summit launch, the Taskforce made a decision to include an appointment booking feature within the event app. This would mean attendees could book specific times with exhibitors to ensure a smooth and steady visitor flow.

CrowdComms built the required feature within the timeframe, making sure it was fully tested prior to launch.

Successful Outcome

The pre-event work and collabration ensured that the portal and its event apps supported the specific requirments of every event.

CrowdComms facilitated the meeting and scheduling of the SME Conference, which included 400 meetings scheduled with 14 different governing bodies.

The CEO Forum app connected influential CEOs from Australia and ASEAN and supported discussions around business opportunities and best practices regarding ASEAN market engagement.

For the Leaders’ Summit we ensured the event app would provide detailed information about the day’s agenda.  Attendees could access information regarding security and the biographies of the Leaders of Member States.  Additional useful information was stored and made available to support staff who would manage each Leader’s personal itinerary.

Key Promotion 

Australia’s Prime Minister, the Hon. Malcolm Turnbull MP, included the event app as part of his welcome speech.  The introduction provide to be a powerful useage prompt and ensured nearly 1,000 people accessed the app.

What They Said 

“On behalf of the ASEAN-Australia Special Summit Taskforce I would like to extend my sincere gratitude to CrowdComms. CrowdComms played a pivotal role to providing a positive experience to our invited guests.

In particular I would like to recognise the excellent work that Alex Heath and Vanessa Bishop undertook in supporting the Taskforce and our events, as well as their support staff. The team showed the highest levels of professionalism and were wonderful to work with throughout the engagement period. The Prime Minister commented quite favourably on the event app which reflects on the diligence and extensive experience of your team.” Louise Perez, Head of Operations – ASEAN Taskforce

We’re Hiring! Support Specialist (Maternity Cover)

CrowdComms is changing the way attendees experience events using their smartphones and tablets at conferences and tradeshows. Clients like Disney, Thomas Cook, Nike and some of the biggest conferences and associations have used CrowdComms to enhance the attendee experience at their events. Thousands of corporate & association event planners and millions of attendees have used our event Apps across the globe.

This is a maternity cover position, with the potential to turn into a full time position. We are looking for passionate, fun, and outgoing individuals, who love to educate others about technology, build relationships, travel around the world and grow CrowdComm’s international client base. Join us and help change the way the world meets and learns at live events with CrowdComms.

The Low Down:
As a Support Specialist you are the first point of contact for our amazing clients when they need help, and you will be there to support them throughout the whole of their event life cycle. Our clients are generally professional event planners working at associations or large corporations. The end users of our product however are attendees around the world from all ages and professions.

We get a kick out of offering amazing support and making our clients and users smile whenever they have any contact with CrowdComms. Everyone from our CEO to our developers play a part in the support process at CrowdComms. This is more than just a customer support role; you’ll be working with the team to handle anything that comes across your way, and attending the client’s events all over the world to make sure they go with a bang! This is a chance to learn and be involved at every point of the company while helping and building individual relationships with a wide range of CrowdComms clients across the world.

We need you to:
– Have meticulous attention to detail
– Have amazing written and verbal communication skills.
– Love technology and be web-savvy. You have a smartphone and are active on social media.
Know your way around Excel and preferably Photoshop
– Answer enquiries and help requests received via email or over the phone.
– Be able to think outside the box and think creatively on how to improve the support process at every step.
– Love learning new things and be able to work with minimal supervision.
– Willing to travel regularly for work
– Have previous customer support experience, be empathetic and truly care about helping and solving others problems
What you will get from CrowdComms:
– An experience of a lifetime working with a young, open-minded and diverse team who are excited to come to work every day and passionate about what they do and the clients they help.
– An environment that is both fast-paced and fun to work in.

But most importantly CrowdComms is a place where you will be encouraged to learn everyday in order to enhance your skillset and expertise, and grow as a professional in your field.
Does this sound like you? Email your CV and cover letter to Oli King.

Does Your Event Have Big Screen Power?

Mobile screens are perfect for the hard working event app. However, while small screens are beautiful, big screens can give your event a powerful boost when it comes to attendee engagement and sponsorship revenue.

CrowdComms Live Display provides an exciting focal point that inform, entertain and unite audience members.

Big Screen Power: Increased Sponsorship Revenue

Live Display screens offer an immersive and attention grabbing opportunity for sponsors.

Provide great ROI for your sponsors by showcasing their brand on the Featured Partners screen. The ability to rotate through multiple images or logos means you can create an equal amount of promotional space for different sponsors.

Big Screen Power: Real-Time Information

While an event is in full swing, attendees’ mobile devices may be tucked away in pockets or bags. Keep people informed of important event changes by communicating via the big screen.

Real-time updates, alerts, notifications and information pushed to the Live Display mean attendees can stay in the loop at all times.

Pro-tip: use the Agenda screen to remind attendees what’s currently taking place and what’s happening next.

Big Screen Power: Amplified Engagement

 

It all happens on the big screen! From social media activity to gamification updates and leaderboards, eyes will be glued to the Live Display for eagerly anticipated updates.

Promote all the smart observations your attendees are making on social media by highlighting key posts and interesting insights.

The Leaderboard screen keeps your attendees engaged with your event games and fuels their (good-natured) competitive spirits!

Pro-tip: if your gaming strategy includes engagement with sponsor stands, don’t forget to include how Live Display will boost game engagement in your pitch to potential sponsors.

Big Screen Power: Smart Content

All this amazing activity has to cost extra time and effort, right? Wrong! Live Display will integrate with your existing event technology.

Live Display retrieves event data from the event app and organises it into sections (gamification, social media feeds etc.) without any manual intervention by the event organiser.

Beyond The Event: Getting The Most From Your Event App

We know how hard your event app works for your event. In the lead-up it’s helping you promote the event. During the event it gives your attendees a comprehensive and complete event experience. Immediately after the event it gathers data to tell you what worked and what didn’t.

….but what then?

There’s no need to mothball your event app until the next event, your app can keep on working for you right throughout the year.

Sharing Knowledge

You event app is probably abuzz with chat activity during your event. Direct messaging, forums, group discussion and activity feeds will all facilitate a vibrant exchange of ideas and connections around session topics and industry trends.

But there’s no reason conversations need to stop once the event doors close. Encouraging event app users to keep talking is a great way to prolong attendee engagement and build communities.

How to do this:

1.Introduce event related, but not necessarily event specific, topics that will inspire discussion for months to come.

2.Timely and discussion worthy industry development? Drop it into the chat platforms and use push notifications to alert participants to a new topic discussion.

3.Think of issues where an attendee would want to leverage their peer network for help or assistance

4.Set-up meeting hubs where mentor-to-mentee connections can flourish.

5.Monitor discussion so topic activity isn’t too busy or too slow. If a discussion thread has run its course think about posting a quick poll to gauge   concluding opinion then post results as an email update or SMS alert.

Building Connections

Networking at events is an art. Chatting with a potentially important contact over canapés is great – unless you miss the chance to exchange details and never see them again.

The event app makes connecting easy thanks to messaging platforms and in-app profiles. But what if you catch a name but miss the contact details? Or an opportunity arises post event and your attendee remembers a great person to connect with?

CrowdComms event app maintains chat threads after the event closes. This means attendees can hook back into key conversations to keep connections current.

Pro tip: Driving attendees back to the app to access contacts means they are likely to access additional app content, so make sure to keep your content up to date and engaging.

Multi-Event App

If you have a multi-event schedule it’s likely you’ll want your attendees to support your events throughout the year.

A multi-event app is the ideal way to communicate upcoming networking and knowledge sharing opportunities. Use an event calendar or individual apps within your multi-event app to make registration easy, see who else is attending and start engaging with fellow participants before the event even starts.

Using a multi-event app in your overall event strategy is a great way to let attendees know of other opportunities for them to meet their new network in person.

By leveraging an event calendar, or using individual apps for each event, within your multi-event app you can give attendees:

1.Easy access to register

2.A view of who else is attending

3.Participation opportunites

All before they walk in the door.

Pro-tip: Start the connection build from day 1!

Make sure your event community has all the tools it needs to build a great set of connections from the day you launch your event technology.

Have your group discussions ready to go, use alerts to send updates and have timely app content that will engage and enthrall your attendees.

Attendee engagement is critical. Show them that the app is an integral part of the pre-event and event experience  – plus the benefits it will bring to their on-going networking and knowledge sharing.

Two Partners, One Solution, Amazing Attendee Engagement

We recently announced a market changing new partnership with Brisbane based event tech organisation, Entegy. CrowdComms and Entegy work together to deliver seamless event technology solutions to forward thinking clients.

We’re thrilled with what we’ve achieved together so far.

Read about our work with Australia Post and how we helped them deliver amazing attendee engagement results for their eCommerce Delivery Conference.

The Event

Australia Post held their eCommerce Delivery Conference over two days in February 2018.

The 200 event attendees stayed at the Crowne Plaza Hotel and conference venue in the heart of the New South Wales wine country, the Hunter Valley.

Event Objectives

The eCommerce Delivery Conference included a packed agenda full of sessions, workshops and networking functions.

Senior representatives from Australia Post gathered to share insights and strategies, undergo training and meet with partner organisations.

With a Conference theme of ‘Collaborating4Success’, event organiser Nik Talevski explains that,

“meeting the partners and key collaborators is important to understand how collaboration helps the organisation meet outcomes.”

To facilitate the theme, and encourage active engagment, the Conference featured prizes, networking and engagement games.

Event Tech Solution

CrowdComms worked with Entegy and Australia Post to develop an event tech solution that would deliver an immersive experience for attendees and great engagement stats for Australia Post.

The solution included an event app with live newsfeed, session polls and feedback, badge scanning with achievements and leaderboard. The Entegy Labs team assisted with custom achievements and personalised schedule to create a unique experience.

Outcome

As a result of over 4000 scans between 200 attendees, each event attendee connected with, on average, 20 others.

“The scanning technology received incredible praise. People took the scanning very seriously,” said Nik.

According to post-event data the event app had a fantastic adoption rate of 95%, however, this wasn’t the whole story.

“Some people didn’t attend. I genuinely believe 100% of people attending logged in and used the app,” said Nik.

The gamification element saw 492,993 points awarded! The fun even continued after the event, as Nik explains. “People were still playing the games and chasing the achievements even after the conference was over!”

Nik says the app improved attendee engagement, “without a doubt!” He also commended the design, “it was fantastic, our design team loved using the app.”

Of course behind all great technology should be a great team!  Nik was equally as happy with the CrowdComms and Entegy service and solution, “the team was very helpful and responsive.”

About the Entegy Suite

The Entegy Suite is a powerful event communication and engagement platform.

Flexible mobile and web apps, attendee engagement, gamification and networking tools, live audience polling, Q&A, chat room style discussion, multi-use attendance tracking, lead generation, promotional campaign management and self-serve badge printing kiosk software. All with an easy-to-use management system called The Core.

The Entegy Suite’s modular elements provide organisers with everything needed to empower staff, inspire attendees and reward stakeholders from a single system.

 

 

 

5 Tips To Get 100% Event App Download

It’s hard to imagine an event without an event app. They’re the smart, efficient and cost effective solution to information management and attendee engagement.

But just because event apps are a ubiquitous event feature doesn’t guarantee 100% event app download. Event organisers still need to utilise strategies to ensure attendees access and get the most from their event app.

We’re constantly analysing our high event app adoption events to identify the success elements. Here are some quick and easy tips for getting your attendees excited about your event app:

1.Registration PLUS Event App

The moment attendees register for your event is the perfect time to introduce your event app.

Congratulate your attendee on a successful registration. Tell them the next step is to download the event app. Position the app as a must-have feature using compelling (but short) copy.

Example: Download the XYZ event app NOW! Don’t miss out on important event information. Get all the detail you need delivered straight to your mobile device

Even if your event app content isn’t quite complete show the current viewable content and let them know that more information is on its way. You can alert them to new material via push-notifications, which is a great way to get them using the app.

2.Email Alert

Reach attendees via email to let them know they have a viewable profile in the event app. Who isn’t keen to make sure the very best version of themselves is out there for all to see?

Let attendees know they can access the app to edit their profile.

Promote the benefits of having a great in-app profile. Meaningful networking and enhanced personal brand are compelling reasons for attendees to get busy with the event app.

3.Make a Movie

Want to give your attendees a fast and effective introduction to the event app? Make a movie. Video is proven to boost email opening rates and improve target engagement.

Create a short 30-second video showcasing one or two marquee features of your app plus instructions on how they get the app on their device.

No need to show every single feature, attendees will discover these once they start using the app!

4.Utilise Registration/Check-In

Make event app download part of the registration and check-in process.

As people check-in, ask each attendee:

“Have you downloaded the mobile app?”

If they have, they are all set to go. If not, point to a simple instruction to do so e.g. printed on the back of their name badge or signage at the registration desk.

If attendees ask for specific help to download the app, an app help-desk next to the registration point is the perfect place to send them. Channeling attendees to an app help-desk avoids bottlenecks at the registration desk and ensures people get expert help when they need it.

5.Welcome Note

An opening or welcome session is the perfect opportunity to get those last remaining people to download the app before the event kicks off.

Ask your session speaker to mention the app and include a slide that details download instructions.
 You can take this a step further by asking the audience to put their hands up (or the lights on their phones) if they’ve already downloaded the app.

Then ask your speaker to say:

“Hold them there. If you haven’t downloaded the app yet, it is going to be an important part of the event. See all the people nearby you who can help show you how to get it! We’ll give you a minute.”



This is a great way to make sure that final segment of attendees to download the app. Keep it light-hearted and maybe ask for another show of hand or phones once the minute is up!

 

 

The Event App Features You Need Right Now!

Is your event app primed for a year of great events? Like any technology event apps are constantly evolving. What was innovative and forward thinking in 2015 may not be as fresh and effective in 2018.

While your tried and tested event app may do a perfectly adequate job, are you getting the ROI you deserve?

Here are the event app features you should expect right now:

Smart and Easy Experiential

Check out any of the 2018 event trend lists in circulation and experiential is up there as a major focus for event organisers. It may feel like a term that is hard to define, but in short it means creating a more immersive and exciting experience for event goers.

Yes, that can include the spectacular and jaw-dropping (which is often the focus of experiential marketing) but it can also extend to a simple exchange of ideas between speakers and attendees.

Forget static sessions where speakers deliver a didactic talk on a given topic to a passive audience. Think about turning audience members into participants.

Q&A sessions or polling via your event app gives attendees a voice. They enable a dynamic learning environment where attendees can actively shape session content and outcomes.

It may not make create a social media storm, but offering attendees the chance to actively engage with your event content delivers meaningful outcomes for event organisers, sponsors and attendees.

Gamification With Impact

Gamification has been around for a while now but it’s moved on from the novelty status it once had.

Gamification is now a hard-working stalwart feature of forward thinking events. In its infancy gamification was a neat way to inject a bit of fun into events via emerging technology. Now, it’s an important tool to deliver a whole range of event metrics including attendee engagement, sponsor ROI and networking.

While gamification is an event app must have, success depends on smart deployment. Linking activities to tangible outcomes, e.g. quality lead generation, will ensure efforts are targeted and measurable.

In addition to gaming specific features, utilise other event app capabilities (such as social media feeds) in your strategy. Photo or wordplay challenges can have a viral effect that delivers widespread results.

End-to-End Communication

How well does your event app communicate with the rest of your event tech? Event apps can now exist as part of a suite or family of services.

Where providers once focused on specific platforms, such as registration or event app or lead generation, it’s now possible to work with end-to-end solutions that can help manage your event from ticket sales and promotion right through to post event data analysis.

The benefits of an end-to-end solution include streamlined processes that minimises downloads and log-ins for attendees.   Data transfer between systems (e.g. registration to event app) also reduces data entry for organisers and ensures information passed through the event tech chain remains consistent.

Even if your event app doesn’t exist as part of an end-to-end solution, having the capability to communicate effectively and securely with the rest of your event tech is important so ask your provider about compatibility and reporting capabilities.

Next Gen Branding

Of course, a decent event app will offer a level of custom branding. Event apps at the cheaper end of the scale may offer custom options in combination with the provider’s own branding.

But for sophisticated and high profile events it’s reasonable to expect that the event app design will be highly flexible, beautiful and customised.

Forward thinking event apps offer organisers a range of creative options that allow the event and sponsor branding to shine. An organiser’s graphic design team should have the same flexibility as a web designer. From animated graphics to pop-up banners, a modern event app will deliver sophisticated branding options that meet aesthetic objectives and wow attendees.

How To Avoid Event Social Media Pitfalls

Whether you’re running a school fete or global conference, your event needs to have a social media profile.

Social media provides a forum for you to connect and share ideas and information with your attendees. It can generate buzz and enthusiasm for your event, boost ticket sales, create lasting positive impressions and inspire raging FOMO in those who missed out.

However, it can also go horribly wrong.

While the examples given the Inc.com post are extreme cases, it’s easy to trip up on social media. Here are some tips to avoid your hash-tag turning sour:

Have A Policy

While posting on social media can seem like freewheelin’ fun times, in reality it pays to have clear and widely understood policy that provides an engagement blueprint for you and your team.

You may have a social media/content manager who fully understands the event social media brief, including content language and tone, but what about team members who may post event related content across their personal channels?

Team cheerleading across social media can be important and influential, so help them understand them how to craft their event related posts. Issue guidelines around language, hot- button issues, personal opinion vs. company line and appropriate image use.

Pro tip: a useful analogy is to ask team members who want to post event related content to think about how they would act if they were at the event in person – and post accordingly.

Don’t Ignore Reputational Weaknesses

If you’re running a conference for an industry renowned for poor service or terrible time-keeping or low quality standards tread very carefully when attempting to spark conversation on social media.

The weaknesses may be a necessary by-product of low-cost, for example, but pretending they don’t exist or glossing over them with an inappropriately upbeat hash-tag could backfire. Understand how people engage with the event industry or brand you’re promoting and use this to craft your social media strategy and posts.

Keep Watch For Timely Issues

Your on point hash-tag might be the perfect reflection of your event, but don’t forget that every post will exist in the wider social media universe.

Whether it’s an emerging natural disaster, a political movement or troubled brand ambassador – a hash-tag that inadvertently connects to a divisive or important issue will appear clumsy at best and wilfully ignorant/malicious at worst.

Research your event social media themes and hash-tags in the hours leading up to posting. If a situation emerges during your campaign, don’t be afraid to change strategy. A few explanatory posts with the new hash-tag makes any negative associations easier to avoid.

Monitor and Respond

Keep an eye on your event mentions and respond to any potential difficulties quickly.   Include referral guidelines in your event social media policy. If team members encounter complaints, negative feedback or inflammatory event related content they are best referred to (and dealt with by) the appropriate marketing or customer relations expert straight away.

Fast and appropriate responses avoid public arguments that can quickly degenerate into a viral nightmare.

Pro tip: if your social media posts go awry, take responsibility and apologise where necessary – don’t ignore and hope it will go away.

 

 

AIME 2018: Future Proofed And People Focused

On February 21 and 22 the annual Asia-Pacific Incentives & Meetings Expo (AIME) will return to Australia’s cultural hub,  Melbourne.

Attracting event professionals from around the world, AIME is an industry renowned forum for the exchange of ideas, knowledge and connections.

AIME 2018 will provide attendees with the opportunity to gain competitive advantage through networking, lead generation and finding out about the latest industry innovations and trends.

Future Predictions

The forward thinking agenda sees AIME 2018 focused on change and technology. A variety of expert speakers will help participants understand how the industry is evolving, what the future may bring and how event professionals can capitalise on change and opportunity.

Speaker sessions include:

Man vs Machine: Are robots challenging humans? – hosted by STEM champion and technology futurist Dr Jenine Beekhuyzen, the session will analyse technology, robots and their connection to the human mind.

The Future: What’s happening and how will it change our world? – making a perfect double-bill with Man vs. Machine this session, moderated by leading financial journalist Alan Kohler, will look at the ethics and practicalities of a world where technology increasingly shapes the way we live and work.

Resilience and Acceptance: Two powerful life-changing tools – with the world changing at a rapid rate, resilience and acceptance are life skills that will help us to adapt and thrive. The incredible Nasir Sobhani will inspire attendees to face change and see it as a gateway to new and exciting achievements.

We’ll Be There

As a technology based events organisation we’re excited to attend AIME 2018 as participants and exhibitors.

Of course we can’t wait to see what’s happening (and what’s going to happen) in our industry, but we’re also firmly focused on people.

Whether it’s improving user experience or creating efficiencies, people will always be at the heart of our technological innovations. It’s why CrowdComms are committed to augmenting our market leading event technology with great people who can give support whenever and wherever it’s needed.

Come and meet CrowdComms Co-founder, Pete Hair, and Client Relationship Manager, Vanessa Bishop, at stand 1056.  Find out about our seamless end-to-end solutions that cover event technology needs from registration to data analysis.

Pete and Vanessa will also explain how our technology is always matched with exemplary service – because when smart event tech is matched with smart people, events shine.

 

 

How To Communicate At A Multilingual Event

A key part of an event app’s success is its adoption rate.  Factors such as device compatibility and app awareness can affect adoption rates. App adoption depends on event attendees knowing about the event app and being able to use it.

So what happens if you have a global conference that needs to communicate with its attendees in multiple languages?

Secure A Multilingual Event App

Event attendees might have the right mobile device to access your event app but the content may be delivered in an unfamiliar language. With over 200 languages around the world, it is important your event app can communicate information in language attendees understand.

A multilingual event app will translate its content into multiple languages according to attendee need.

Choose Your Primary Or Default Language 

Although your conference may need to communicate in different languages, there will need to be a primary or default language.

This should to be the same language the actual conference content is being delivered in. If the conference is being delivered in Mandarin then Mandarin should be the default language.

Research Attendee Demographic

Obviously communicating in the right language means knowing your audience. Pre-event registration forms may be able to give you an accurate account of attendees’ language mix.

If you have a large number of people who are coming from one particular country (and it is generally known the primary event language is not a common second language in that country) then have that language as a second language within the event app.

For example, you may be running a conference where the content will be delivered in English. However, you know the audience will comprise of many Russian delegates. Then you might provide Russian as a second language for your event app.

What If You’re Not Sure?

What if you’re not sure of your attendees’ specific language requirements?  Select the languages that are widely known across the world such as English, Spanish, French, Russian Arabic and Standard Chinese. These will give you great coverage if you are not entirely sure on the demographic of your audience.

Minimise Your Workload

The more languages the more work when it comes to providing content!  Look for an event app provider (such as CrowdComms) that can provide an automatic translation service i.e content is immediately available in the required language.

Pro-Tip:  Do not rely on machine translations for anything other than single words as they are often incorrect when it comes to long descriptions on your event app.

Takeaway

A multilingual event app will ensure all attendees can fully engage and participate in your event content.

Shaking up Your Event Sponsorship Offering

Event sponsorship is often recognised as one of the most sophisticated, credible marketing strategies which places a brand directly in front of their target audience.

And now there’s a way to create highly targeted event sponsorship packages that not only expand upon your event’s sponsorship offerings, but delivers directly to the sponsor’s goals. Read on to up your sponsorship sales game!

1. What do your sponsors want from an event sponsorship package?

First, determine what value your sponsors are seeking:

  • Increased brand exposure?
  • To influence and engage with their audience?
  • Drive more traffic to their website?
  • Collect information on their target audiences behaviour and attitudes?

2. Achieve their goals with event technology

Put your event app sponsor front and centre with endless opportunities to place their logo and brand:

  • App splash screen
  • Custom icon in the main app menu
  • Clickable banners throughout the event app
  • Sponsored page headers or program session pages
  • Interactive sessions welcome screen and sponsored questions or messages
  • Kiosk welcome screen
  • Attendee name badges

Influence and engage with the audience

  • Create an interactive event app game element, rewarding attendees with points for visiting sponsors’ booths, app page or website.
  • Incentivise check-ins to sponsored sessions.
  • Include a sponsored activity feed with welcome message from the sponsor and sponsored posts.

Increase traffic or drive audience to sponsored resources

  • Send push notifications and pop up messages to attendees, directing them to specific sponsored content.

Collect information on the audience

  • Gather information for your sponsors using submission/feedback forms.
  • Use sponsored questions using live polling.

Once you’ve defined what your event app sponsors want, you can create the ultimate custom package exactly for them. Make the most of analytics and tracking data to show Sponsors tangible data, which they can use to measure their ROI.