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So Many Event Apps! How Will You Decide?

We are all well aware of the daily pressures that come with event planning and the levels you go to to to create the perfect events for your clients.

Nowadays using event apps is a given, but it’s easy to become overwhelmed by the prospect of choosing the right event app provider.

At the latest Meeting Show in June, CrowdComms co-founder Dee Brannick shared some of her top tips from her experience in the event app industry.

So, if you’re considering an event app for your next event, or just simply want to learn more about event apps, watch the video below!

CrowdComms Co-Founder Dee spills her top tips on how to choose the right event app for your event.

5 Ways to Drive Behaviour Using an Event App

You’ve worked endlessly to make sure your event is perfect, you want to make sure your attendees are involved in the experience and that your event achieves its purpose.

An event app is the perfect way to drive behaviour and encourage your attendees to get the most out of your event.

1. Gamification

We can all agree that games are fun, and sometimes a little bit of competition can really help drive behaviour.

Gamifying your event is so simple with an event app, it’s easy for attendees to join in on the action because they’re already registered.

Consider holding a scavenger hunt, give clues via the mobile app which lead to codes dispersed around the venue. This is a great way to get attendees moving, networking and (for exhibitions) checking out stands they may not have otherwise visited. This also poses a valuable opportunity for sponsors, perhaps they could pay for “challenges” which encourage attendees to visit their stand.

2. Interactive Mapping

An interactive map allows you to pin-drop exhibitors on your floorplan, this way attendees can easily find where to go and what to expect from their visit.

When an attendee taps on a stand it could link back to the relevant exhibitor profile on your event app, this would be great for attendees to get a feel for the event and to plan their day effectively.

3. Beacon Technology

Tracking attendee movement is a great way to see which parts are the most popular, what works and what doesn’t work and how you can improve your event for the future.

Beacon technology emits signals to smart phones and allows you to notify your attendees based on their location. For example, if an attendee walks past a certain area they might be notified (through your event app) of any speaker sessions taking place there.

Beacons are an ideal match for an event app because they allow you to send valuable tips to your attendees and not bombard them with unnecessary information.

4. Premium Ads for Sponsors

Your top sponsor deserves maximum exposure and an event app can help generate a great amount of impressions. All sponsors can be uploaded to the mobile app easily along with company information, logos and social media. As well as this you could consider offering your top sponsor a banner on the home screen of your event app, data from clicks and impressions can easily be collected through the Content Management System.

5. Exclusive Offers and Announcements

Using push notifications on your mobile event app to make exclusive offers- e.g. competitions, surprise speaker sessions, freebies- is an excellent way to drive attendee behaviour. This way you can be sure your attendees access all areas of your event and get the most out of the experience. The highlights of your event should be put on full display.

Case Study: Handling Conference Abstracts With Ease

The Event

SMBE, Annual Meeting of the Society for Molecular Biology and Evolution. The meeting took place in July 2017 in Austin, Texas in the U.S.

SMBE 2017 will explore a diversity of topics within the interdisciplinary genomics, proteomics, molecular biology and evolution and will see over 1,500 attendees from around the world”

The Challenge

Given the complexity, diversity and sheer volume of topics, we needed to develop a solution that would allow attendees to access over 1,000 conference abstracts in one place.

An abstract is basically a piece of information. In this case the conference abstracts took the form of short mini-essays that would allow speakers and experts to present their topic and/or credentials.

For previous conferences the SMBE had printed each individual abstract to deliver in a paper brochure.

The Solution

A branded event app that housed every single abstract.

The information was easily located, clear to read, highly shareable and the digital format meant organisers (MCI) could add or amend information right up the to very start of the conference.

Not only was the digital format convenient and easy to use (no-one had to carry weighty brochures around!), the SMBE saved a significant amount of money on print costs. Plus, there was no need to spend money on an additional abstract management system.

The Logistics

The event app management is highly flexible. Event organisers can choose from 100% self-managed to 100% outsourced (and with plenty of options in between).

The SMBE meeting organisers opted for a mix of self-managed with event app support from CrowdComms. They were experienced in running event apps but hadn’t handled the number of conference abstracts needed for this event.

CrowdComms therefore handled the abstract management, including curating the data, liaising with the Society organiser and uploading the information.

Things We Loved

We were delighted with the event app’s UX. Our post event analytics were amazing. The event app had 1700 unique visitors, 100k page views and over 15k views of the abstracts.

What they Said

Some app companies don’t actually understand what really lies at the heart of association conferences.

We had been trying to work out a system to accurately put posters and abstracts on an app that is easily searchable, shareable and gives the ability to people to communicate with each other for a long time.

It’s not easy reproducing technical manuscripts from one system to another, but the team at CrowdComms went through every issue one by one, telling us exactly what we could do and – sometimes more importantly – what we couldn’t do.

The upshot was watching attendees view a poster in real life, take out their phones to find it on the app, and then message the author to meet. We used technology to connect people and their science – this is what lies at the heart of association conferences.

CrowdComms understood that and helped us bring it to life’.

Hugh Torpey, Marketing & Communications manager, MCI


Event Apps: Event Attendance is Changing

The rise of live-streaming, webinars, virtual reality and the meeting app has seen a shift in the way attendees “attend” conferences. New changes are exciting, but will they result in the death of the face-to-face conference?

The question on the minds of the many is this- will increasingly accessible online content mean that event attendance drops? Or perhaps the right to ask question is- how can I use event tech to vastly improve the attendee experience I’m providing?

Increasing Your Audience

In 2017 events are no longer restricted to one location, or even one country for that matter! Now it may seem as though this would discourage attendees from physically attending your event, but in fact the opposite is true.

Event tech such as live-streaming or a meeting app could actually increase your audience by connecting remote attendees and instead of killing off the urge to attend your event in person, it drives them.

We’re not witnessing the extinction of face-to-face events but some of the older aspects of events are arriving at a natural end, and it might be time to let go and move forward.

No More Paper!

2017 is the year to wave goodbye to paper-based events, and it doesn’t need to be scary!

A meeting app can not only revolutionise the way your attendees interact at your event, but it can also save you a huge amount of money and reduce your carbon footprint.

It’s time to radically change the form of your events. For example, invest in strong Wi-Fi with the money you save going paperless, this way your event app will have reliable success.

Nowadays, when it comes to events, you’re online or dead and event planners might need to break tradition to keep up.

Making the Most Out of Digital Content

Using a meeting app shouldn’t be a hasty add-on to your event. Taking the time to integrate your event app with your event will pay off greatly in the long run.

The same goes for digital content, and it should be strategic to be valuable. Online content must tempt attendees, give them enough but not all of it- aka FOMO.

Quantity vs. Quality

When it comes to content, quality always trumps quantity. High quality, succinct content engages attendees and prevents burnout.

Ensure that your online content reflects the highlights of your event and attendees are sure to keep coming back for more.

How To Get Your Gamification Strategy On Target

Gamification is a great way to engage attendees. It’s fun, drives up energy levels and can achieve specific event objectives.

From boosting sponsor engagement to maximising networking connections, gamification is the versatile tool that delivers. The trick is knowing how to target your gamification strategy.

You might have mapped out a brilliant game that sends attendees on a high-throttle race around the event venue to the top of the leaderboard. Attendees may love it, but if your primary objective is to bolster networking connections, a team based game with minimal opportunities for attendee-to-attendee interaction will miss the mark.

Here are a few ideas for games to help deliver brilliant results against the right target:

Target: Engagement

Engage attendees through digital platforms such as event apps.

Via social media: before your event, entice attendees to get busy on social media. Offer a hot prize for the attendees who post and comment using the event’s hash tag. Got some hotshot wordsmiths at your event? Tell attendees you’ll be broadcasting the funniest and most popular tweets on any live display big screens.

Via Q&A: Use your event app as a platform for questions at the end of speaker sessions. Inject some energy into the Q&A session by offering a prize for the most interesting and/or innovative question.

Target: Cooperation

Enhance collaboration and community.

Via co-creation: Make speaker sessions interactive by asking the audience to choose the topic. Ask speakers to present the topics he or she prepared for the event. The audience then votes-up their preferred topic via the in-app polling platform. It’s a fun way to involved attendees in setting the agenda and making sure they get the information they want.

Target: Icebreaker

Get everyone connected quickly (and without cringe worthy ice-breaker games)!

Via connection games: an effective networking game is to place round tables in a suitable space. Name each table with a topic relevant to the event.

During the event introduction or at registration, attendees receive the name of the table where they have to sit. At the appropriate time a moderator gives attendees 5 minutes to talk about themselves to people sitting at the same table.

People present their thoughts about table topic of the table, then introduce themselves. It’s a nice way to connect people but within a structured environment that supports conversation and discussion.

Target: Networking

Boost networking.

Via social programmes: the social programme may relate to lunches, coffee breaks, dinners and cocktails etc. Invariably they take place in a relaxed and informal environment to encourage social interaction.

While these elements are all effective, think laterally to give your networking a boost. Tie social activities in with the event theme or attendees. For example if you have a physiotherapists’ convention how about organising a local hike.

Tailoring the shared experience to something closely aligned to attendees’ interests or looking for unusual or interesting activities is a great way to boost meaningful connections between attendees.

Target: Sponsor Engagement

Enhance attendee engagement with event sponsors.

Via a digital treasure hunt: getting attendees to engage with event sponsors can be tricky. An event app based game is the perfect way to connect attendees to sponsors.

Set the game up as a digital treasure hunt. Clues and badges can only be attained once teams or individuals have visited sponsor stands. At the stands they can collect a password or piece of information to unlock the next level or to gain points. Make sure attendees need to spend more than a few seconds at each stand to ensure sponsors have an opportunity to engage with game players.

Stage a mini-presentation for the winners. Sponsors can give prizes, or they can have their brand displayed on live display screens during the presentation.


1. Align your gamification strategy to your event objectives.

2. Use digital platforms to support your game plan.

3. Tailor games to the event themes or attendees’ interests.

What Next?: Post-Event Content Strategy

So, your event has come to an end and, of course, it was a great success! Time for you to put your feet up- but not quite yet. How you manage your content post-event determines the success of your future events, and an event app could be your perfect assistant.

Using event apps for meetings allow you to collate data more effectively, so nowadays there’s really no excuse not to utilise your content to the max. Both post and pre-event strategy have become part of the pulse of events, thanks to a shift in attitude towards technology-based events.

How should I Use Content?

In order to develop your content strategy, you must ask yourself a fundamental question- how can we get the most out of the content we produce?

A strategy will help give you direction to your content and boost future interest in your event.

Why Use a Strategy for Content?

Defining the “why” of your content strategy is important too, why is your content important? Asking this is vital to move forward and improve on your events in the future.

Fomo is an event planner’s best friend- releasing strategized content will attract the right type of audience for the future, they won’t want to miss your next event!

The progress of technology and event apps in recent years mean there’s been a big development in the way we utilise event content, events will never end on the last day again.

What Should I Publish?

Livestreaming at your event is a brilliant option for recording content and is one of the biggest event technology trends of 2017. A livestream allows you to capture your event highlights and boost FOMO.

Perhaps you could charge for your post-event content? Consider the ways you could make your content exclusive, perhaps it could be free for a certain amount of time? Or encourage ‘members’ to register online to access content?

You could still charge attendees who would never have attended your event in person for live online content.

The key to publishing content effectively is to upload instantly, whilst it’s still being talked about, in order to achieve maximum exposure and coverage.


So, when it comes to managing content post-event it is important to remember…

  • Release high quality, concise digital content to ensure it is of value to your audience.
  • Hypothesise to develop a content strategy. Listen to your audience and react to success and failure.
  • Start by asking the how’s, what’s and why’s of how you will direct your content.
  • Share your material, boost fomo.

Create an interest in your content and it will become valuable to your audience.

How To Connect With Association Members Year Round

Staying connected to your community is a challenge. Regular and relevant communication is the key to keeping association members engaged throughout the year.

But when your members are so busy with the other things in their lives, how do you cut through the noise to make your messages heard?

A great way to stay in touch is to utilise the one thing we’re all constantly connected to: our mobile devices.

If you used an event app at your annual conference, don’t limit the app to the conference duration. Here are five ways it can engage your membership base year round:

1: Get Your Game On

We’re all gamers at heart. Games are fun, motivating and addictive. They can be educational and informative too. Event app games can run throughout the year to keep association members engaged.

E.g. a year-round game called, Know Your Association. Each time a member answers a question correctly they accumulate points. Top members feature on the mobile app leaderboard. The points stack up and by the end of the year the top 3 members with the most points earn a free membership.

Not only is it an effective way to increase member engagement but it also encourages renewals too!

2: Amplify Networking Opportunities

Networking is the primary reason members join an association. It’s also one of the main ways to build a strong community.

While face-to-face meetings are one of the most effective ways to build connections, a mobile event app will boost those encounters by making them last beyond the event.

E.g. using a mobile event app members can see who is attending an event. They can connect privately or within the group chat. They can also start a conversation in group discussions to spark interest in the same topic and chat with other members.

Finally, everything and everyone can be found in the mobile event app. Which means no more time spent tracking down members in the website directory only to find out their email is out of date.

3: Give Your Members A Voice

Everyone likes to feel valued and your members are no exception. Gathering their feedback, acknowledging concerns and asking members (regularly but not too frequently) how they feel about your events, programmes, benefits and overall membership is a good way to allow your members to contribute to the association’s direction.

A mobile event app that extends year-round is the easy way to gather member feedback. E.g. you can set up a permanent Q&A section, send out regular surveys or ask members participate in a poll to gauge their views on a new programme, service or topic.

The mobile event app makes it convenient and quick for members to engage on-the-go. Your members will love that you are making a continuous effort to include their feedback. This increases loyalty and builds a stronger sense of community.

4: Swap Emails for Push Notifications

An average person gets 122 emails per day at work.

If your primary way of communicating with members is via email, you’re competing with an already jammed inbox.

A mobile event app allows you to send push notifications rather than emails to inform members about important updates or events. This allows you to cut through the clutter and reach members where they are: on their mobile devices.

Push notifications typically have a 3x higher click through rate than email, so by including these in your communications strategy you’ll see higher engagement.

N.B. Don’t over send push notifications. Use them wisely and make sure they add value.

5: All Your Events: One Place

While your association annual conference may be the calendar highlight, the smaller gatherings are also important. Workshops, training/educational sessions, fundraising events, networking sessions, board meetings etc. all provide members with incredible value.

Putting your events into one, mobile-friendly place means you can promote all of your events at the same time. There’s less chance an event will bypass members simply because they missed an email.

However, if a member does miss a meeting they can access the resources within the same app and review the materials at a later time.

Everything in one central location which is accessible on-the-go is a more convenient solution than tracking down emails, contacting your organisation, or digging through the website for relevant information.



This is an edited version of a post from our good friends at EventMobi. You can read the original here.

A Green Guide To Planning Sustainable Events

We recently looked at why event greening or sustainable events equal event success.

We’re now going to dig a little deeper and look at some of the practical things planners can do get their event the green light:

  1. Planning the Event

Site: research venues and locations that have a demonstrable commitment to sustainable events. Excellent recycling policies, waste minimisation and energy conservation practices will support your sustainability goals.

Extend the analysis to suppliers and contractors e.g. caterers and printers.

Location: choose a location that’s well serviced by public transport. Think about providing a shuttle service and/or offering an incentive for attendees who car pool.

Presenters and Speakers: where possible, opt for local presenters and speakers to minimise travel. Choose green hotels for overnight stays.

Marketing: include your sustainability goals in pre-event marketing.  Don’t forget to provide tips on how attendees can help deliver these e.g. by recycling and reducing energy consumption. Also promote public transport options and any incentives for car-pooling.

Event Information: reduce consumption of paper and energy by using digital platforms. Any event related information can be communicated via event apps or an event website. From travel details to agendas to speaker bios, event apps reduce paper waste and energy use.

Where paper is still necessary, choose recycled paper and plan to have recycling bins around the event venue. Ask attendees to return plastic name badges and provide a bin at the exit point for deposits.

Food: plan carefully to avoid waste. Accurate attendee estimates will ensure ample food with minimum leftovers. Choose menus based around local ingredients and/or dishes from sustainable sources.

Research compost services to collect and make use of food scraps.

Use reusable or recyclable napkins, tablecloths, plates and cups. Opt for large containers over individual cartons, cups or packets.

  1. At The Event

Stands and decoration: where possible, choose recyclable materials for stands, banners, posters and ancillary decorations such as bunting and centrepieces. Ask event exhibitors to mirror your sustainability approach if they can.

Signage: mark recycling points and bins. Provide information regarding energy and water conservation tips. Highlight menu items that contain organic, locally sourced, sustainable crops etc.

Promote: make specific mention of the event’s sustainability targets and remind attendees how they can help support the objectives.

  1. After The Event

Polling: include evaluation questions in post-event attendee polling.

Types of questions you can ask include: effectiveness of the sustainability features e.g. recycling points, whether attendees felt the sustainability message was prominent and clear enough, how important sustainability is when choosing which events to attend and what transport they used to travel to the event.

Analyse: It’s important to know whether your sustainability targets were met. Review transport choices, assess how much material was recycled, ask the venue for energy consumption stats and ask the caterers to report back on menu choices.

Promote success measures in post event communication.

Audience Interaction: Is it Really Achievable?

Within the events industry, the term ‘ interaction ’ is thrown about a lot. But what does it actually mean? And how is it actually implemented?

There are hundreds of excellent tools, including an event app, out there to help you boost interaction at your event. As an event planner, your role is to choose and utilise these technologies in ways that work best for your delegates.

So, What is Interaction?

When planning events, audience interaction is your ultimate goal. If your audience interact with your content, that means they are gaining something which sticks- the experience you’re providing becomes valuable to them.

Interaction means including your audience in a multi-way conversation, therefore allowing them to fully engage with your event content.

In short- interaction means the difference between events with attendees and events with participants.

How Can I Boost Audience Interaction?

Of course, it’s all very well knowing what interaction is, but using event tech to implement it is the real key to success.

Event apps with Q&A and live polling enabled will give the option to ask anonymous questions, which can be very appealing, it is often found that more than 50% choose to be anonymous when given the option. This may be because they are hesitant to put their name to a ‘stupid’ question, therefore the anonymity option can help to boost a conversation that may not have otherwise occurred.

The good old-fashioned option of speaking up in person should always be given to your audience, ideally this would work alongside your event app. Allocate time for topic discussion, not just at the end of a speaker session, but throughout. I know that the best sessions I’ve attended have integrated Q&A into the content, the session becomes a conversation!

When choosing an event app to boost interaction you must be sure to engrain it to the general event experience. In 2017 event tech really is absolutely necessary to the success of your event, but unless you utilize it in a way that’s right for your event you’re wasting your time. In recent years, there has been a shift of expectations in how you should apply and use tech at events, to boost interaction you must innovate the ways in which you use features such as event apps.


In short interaction is achieved when the event becomes a personalised experience for the attendee. It is a deadly sin for a speaker session to be one way!

Event Greening: The Key To A Successful Event

Sustainable, green, earth friendly: whichever term you want to use, more and more pressure is being applied to the event industry to make events kinder to the environment.

Event greening (or sustainable event management) means organising events that consider and take care of the environment. Planners apply green principles across every aspect of the event, from site selection to information delivery.

While it might seems as if event greening will introduce unwelcome complications and hassle, there are very real and tangible upsides to going green:

  1. Financial Benefits

Event greening means increasing efficiencies. Increased efficiencies means reduced costs. Clever and careful use of resources such as electricity and water will lower bills. As will the switch from paper to digital event technology. Reusing event materials reduces waste and avoids unnecessary repeat purchasing.

Making simple changes, that don’t need to compromise output or service, can boost green credentials and save significant amounts of money.

  1. Sharper Competitive Edge

A clear and proven green event management policy will boost a planner’s marketability. The ability to promote services as environmentally friendly gives event organisers a genuine advantage in the marketplace.

Think about the cost benefits achieved from increased efficiencies and how that can translate to offering a highly competitive rate of service.

Plus, the pressure to go green runs right through the economy. Other businesses want to partner with environmentally conscious organisations. A reputation for sustainable events, coupled with attractively priced services, means earth friendly planners are well placed to attract new business and retain existing clients.

  1. Positive Reputation

An earth friendly reputation doesn’t just boost marketability with potential clients.  Quality employees, service providers and event attendees will all be attracted to events organised by planners with a stellar green reputation.

Brands will receive local, and wider, community support, which will include great word-of-mouth and enthusiastic advocacy.

As a renowned driver of positive change, an event planner who organises sustainable events can enjoy a position as an influencer and leader of behavioural change. Something that’s not just great for business but good for the soul too.


Don’t Let Your Budget Surplus Do A Disappearing Act!

If you work for, or own, an Australian business, you’ll be well aware that June 30 is rapidly approaching. And for many of us that means End of the Financial Year i.e. EOFY!

EOFY can often feel like EOTW (end of the world). There is so much to tie up before that magic, or maybe, dreaded date. Tax returns, insurance renewals, new business tenders – it’s no wonder our towns and cities can look like they’re manned by sleep deprived zombies come July 1.

With all this furious EOFY activity, budget surplus can often get missed. With many budget allocations running from July 1, any money left over from the previous financial year allocation simply gets re-absorbed back into the business. Which is problematic:

  1. You Miss Out –

Every business department can always make good use of funds. But time can creep up on us and all of a sudden there’s extra cash in the pot that (if not spent) is in danger of being re-absorbed back into the business.

  1. You’ll Miss Out (Again) –

New budget allocations are often based on the how much money was spent the previous financial year.

If you don’t spend your budget from this year, it makes sense your finance department will assume you don’t need as much money next year. Suddenly you find your budget allocation is slashed.

Of course, just because you have budget surplus doesn’t mean it can be spent on anything. And this is the rub…

…with time running out, the pressure to spend budget on something that has genuine business benefit can be just too hard.

But here’s where we can help. CrowdComms event app is an easy purchase to make and a terrific investment for your business. Why an event app?

  1. Buy now, use when you need it. Your new event app can be used at any time during the 2017/18 financial year.

  2. Easy to purchase. Check out the demo, ask us any questions. Your event app purchase can be wrapped up in a matter of hours.

  3. Great ROI. Your new event app will be a boost to the business. With great returns on cost savings, attendee engagement and process efficiencies, you can be confident your budget surplus is wisely spent.

If your budget surplus is in danger of disappearing, talk to us about how we can help you get the most from those last valuable dollars.










7 Tips For A Successful Outdoor Event

Whether you’re enjoying the Northern Hemisphere’s summer sun or shivering in winter Down Under, event planners everywhere will be thinking ahead to events that will be held outside.

Here are 7 tips to think about if you’re planning to take your event into the great outdoors.

1. Plan for a rainy day.

You might be surprised by how many people’s wet weather back-up plan is to keep their fingers crossed.

It can be tricky to find a dry option that can be called upon at the last minute. It’s worth the effort though, as nothing dampens the spirits (quite literally) than being outside getting drenched.

One approach is to have a flexible agenda. Schedule the outdoor event component for the morning or, for a multi-day event, schedule it on the first day. If the sky sends some wet weather your way, then you can slide the outdoor portions to the afternoon or another day.

2.  …or outsmart Mother Nature.

Want to outsmart Mother Nature? Find a venue that has indoor and outdoor options. Reserve the indoor space and use it as your back-up in case of rain.

3.  Let’s get this party…halted?

The greatest outdoor event plans can come unstuck when it comes to curfews. Some outdoor locations that are close to residential areas have curfews so the local community is not disturbed after a certain hour.

Check curfews and build a buffer into your event. If you fall behind schedule, you may have to end the event before the full agenda has been completed.

4. Use protection.

Whether it’s a sudden downpour or searing sun, guests will need protecting from the elements. On hot days or in locations with extreme temperatures, providing cover and protection from the sun is incredibly important.

Think about canopies over tables or a marquee. Remember, marquees generally cannot be ordered at the last minute. Order them in advance and make sure they’re set-up and ready to go.

5.  Weather appropriate wardrobe

Ask guests to come prepared for changing weather conditions.

For example, Melbourne’s fickle weather system is notorious for opening the day in summer and closing a mere 12 hours later in winter. For interstate guests it can be a bit of a shock when a beautiful summer dress is pitched against rapidly falling temperatures.

Remind them that weather can change abruptly and to stay comfortable it’s good to be prepared.

6.  Emergency reponse!

Being outdoors means bugs, bites and burns!

Pick up extra sunscreen, insect repellent, bite cream, umbrellas and rain ponchos. Remind guests to pack hats and a plastic bag for wet clothing.  Keeping an Epi-Pen handy is also a very good idea but make sure you’re very clear on how to use it safely.

7.  The great outdoors (and indoors).

There is nothing worse than getting a group all pumped up about an amazing outdoor event and then cancelling it. It’s great to have a plan-B, but try and make sure that plan is as appealing as plan-A.

For example, planning on taking your group on a treetop rope climbing adventure? Check out the local indoor climbing walls for a rain-free alternative should the heavens open.


This is an edited version of a post by our good friends at EventMobi. You can read the original here.