Always thinking...

Two Partners, One Solution, Amazing Attendee Engagement

We recently announced a market changing new partnership with Brisbane based event tech organisation, Entegy. CrowdComms and Entegy work together to deliver seamless event technology solutions to forward thinking clients.

We’re thrilled with what we’ve achieved together so far.

Read about our work with Australia Post and how we helped them deliver amazing attendee engagement results for their eCommerce Delivery Conference.

The Event

Australia Post held their eCommerce Delivery Conference over two days in February 2018.

The 200 event attendees stayed at the Crowne Plaza Hotel and conference venue in the heart of the New South Wales wine country, the Hunter Valley.

Event Objectives

The eCommerce Delivery Conference included a packed agenda full of sessions, workshops and networking functions.

Senior representatives from Australia Post gathered to share insights and strategies, undergo training and meet with partner organisations.

With a Conference theme of ‘Collaborating4Success’, event organiser Nik Talevski explains that,

“meeting the partners and key collaborators is important to understand how collaboration helps the organisation meet outcomes.”

To facilitate the theme, and encourage active engagment, the Conference featured prizes, networking and engagement games.

Event Tech Solution

CrowdComms worked with Entegy and Australia Post to develop an event tech solution that would deliver an immersive experience for attendees and great engagement stats for Australia Post.

The solution included an event app with live newsfeed, session polls and feedback, badge scanning with achievements and leaderboard. The Entegy Labs team assisted with custom achievements and personalised schedule to create a unique experience.


As a result of over 4000 scans between 200 attendees, each event attendee connected with, on average, 20 others.

“The scanning technology received incredible praise. People took the scanning very seriously,” said Nik.

According to post-event data the event app had a fantastic adoption rate of 95%, however, this wasn’t the whole story.

“Some people didn’t attend. I genuinely believe 100% of people attending logged in and used the app,” said Nik.

The gamification element saw 492,993 points awarded! The fun even continued after the event, as Nik explains. “People were still playing the games and chasing the achievements even after the conference was over!”

Nik says the app improved attendee engagement, “without a doubt!” He also commended the design, “it was fantastic, our design team loved using the app.”

Of course behind all great technology should be a great team!  Nik was equally as happy with the CrowdComms and Entegy service and solution, “the team was very helpful and responsive.”

About the Entegy Suite

The Entegy Suite is a powerful event communication and engagement platform.

Flexible mobile and web apps, attendee engagement, gamification and networking tools, live audience polling, Q&A, chat room style discussion, multi-use attendance tracking, lead generation, promotional campaign management and self-serve badge printing kiosk software. All with an easy-to-use management system called The Core.

The Entegy Suite’s modular elements provide organisers with everything needed to empower staff, inspire attendees and reward stakeholders from a single system.




5 Tips To Get 100% Event App Download

It’s hard to imagine an event without an event app. They’re the smart, efficient and cost effective solution to information management and attendee engagement.

But just because event apps are a ubiquitous event feature doesn’t guarantee 100% event app download. Event organisers still need to utilise strategies to ensure attendees access and get the most from their event app.

We’re constantly analysing our high event app adoption events to identify the success elements. Here are some quick and easy tips for getting your attendees excited about your event app:

1.Registration PLUS Event App

The moment attendees register for your event is the perfect time to introduce your event app.

Congratulate your attendee on a successful registration. Tell them the next step is to download the event app. Position the app a must-have feature using compelling (but short) copy.

Example: Download the XYZ event app NOW! Don’t miss out on important event information. Get all the detail you need delivered straight to your mobile device

Even if your event app content isn’t quite complete show the current viewable content and let them know that more information is on its way. You can alert them to new material via push-notifications, which is a great way to get them using the app.

2.Email Alert

Reach attendees via email to let them know they have a viewable profile in the event app. Who isn’t keen to make sure the very best version of themselves is out there for all to see?

Let attendees know they can access the app to edit their profile.

Promote the benefits of having a great in-app profile. Meaningful networking and enhanced personal brand are compelling reasons for attendees to get busy with the event app.

3.Make a Movie

Want to give your attendees a fast and effective introduction to the event app? Make a movie. Video is proven to boost email opening rates and improve target engagement.

Create a short 30-second video showcasing one or two marquee features of your app plus instructions on how they get the app on their device.

No need to show every single feature, attendees will discover these once they start using the app!

4.Utilise Registration/Check-In

Make event app download part of the registration and check-in process.

As people check-in, ask each attendee:

“Have you downloaded the mobile app?”

If they have, they are all set to go. If not, point to a simple instruction to do so e.g. printed on the back of their name badge or signage at the registration desk.

If attendees ask for specific help to download the app, an app help-desk next to the registration point is the perfect place to send them. Channeling attendees to an app help-desk avoids bottlenecks at the registration desk and ensures people get expert help when they need it.

5.Welcome Note

An opening or welcome session is the perfect opportunity to get those last remaining people to download the app before the event kicks off.

Ask your session speaker to mention the app and include a slide that details download instructions.
 You can take this a step further by asking the audience to put their hands up (or the lights on their phones) if they’ve already downloaded the app.

Then ask your speaker to say:

“Hold them there. If you haven’t downloaded the app yet, it is going to be an important part of the event. See all the people nearby you who can help show you how to get it! We’ll give you a minute.”

This is a great way to make sure that final segment of attendees to download the app. Keep it light-hearted and maybe ask for another show of hand or phones once the minute is up!



The Event App Features You Need Right Now!

Is your event app primed for a year of great events? Like any technology event apps are constantly evolving. What was innovative and forward thinking in 2015 may not be as fresh and effective in 2018.

While your tried and tested event app may do a perfectly adequate job, are you getting the ROI you deserve?

Here are the event app features you should expect right now:

Smart and Easy Experiential

Check out any of the 2018 event trend lists in circulation and experiential is up there as a major focus for event organisers. It may feel like a term that is hard to define, but in short it means creating a more immersive and exciting experience for event goers.

Yes, that can include the spectacular and jaw-dropping (which is often the focus of experiential marketing) but it can also extend to a simple exchange of ideas between speakers and attendees.

Forget static sessions where speakers deliver a didactic talk on a given topic to a passive audience. Think about turning audience members into participants.

Q&A sessions or polling via your event app gives attendees a voice. They enable a dynamic learning environment where attendees can actively shape session content and outcomes.

It may not make create a social media storm, but offering attendees the chance to actively engage with your event content delivers meaningful outcomes for event organisers, sponsors and attendees.

Gamification With Impact

Gamification has been around for a while now but it’s moved on from the novelty status it once had.

Gamification is now a hard-working stalwart feature of forward thinking events. In its infancy gamification was a neat way to inject a bit of fun into events via emerging technology. Now, it’s an important tool to deliver a whole range of event metrics including attendee engagement, sponsor ROI and networking.

While gamification is an event app must have, success depends on smart deployment. Linking activities to tangible outcomes, e.g. quality lead generation, will ensure efforts are targeted and measurable.

In addition to gaming specific features, utilise other event app capabilities (such as social media feeds) in your strategy. Photo or wordplay challenges can have a viral effect that delivers widespread results.

End-to-End Communication

How well does your event app communicate with the rest of your event tech? Event apps can now exist as part of a suite or family of services.

Where providers once focused on specific platforms, such as registration or event app or lead generation, it’s now possible to work with end-to-end solutions that can help manage your event from ticket sales and promotion right through to post event data analysis.

The benefits of an end-to-end solution include streamlined processes that minimises downloads and log-ins for attendees.   Data transfer between systems (e.g. registration to event app) also reduces data entry for organisers and ensures information passed through the event tech chain remains consistent.

Even if your event app doesn’t exist as part of an end-to-end solution, having the capability to communicate effectively and securely with the rest of your event tech is important so ask your provider about compatibility and reporting capabilities.

Next Gen Branding

Of course, a decent event app will offer a level of custom branding. Event apps at the cheaper end of the scale may offer custom options in combination with the provider’s own branding.

But for sophisticated and high profile events it’s reasonable to expect that the event app design will be highly flexible, beautiful and customised.

Forward thinking event apps offer organisers a range of creative options that allow the event and sponsor branding to shine. An organiser’s graphic design team should have the same flexibility as a web designer. From animated graphics to pop-up banners, a modern event app will deliver sophisticated branding options that meet aesthetic objectives and wow attendees.

How To Avoid Event Social Media Pitfalls

Whether you’re running a school fete or global conference, your event needs to have a social media profile.

Social media provides a forum for you to connect and share ideas and information with your attendees. It can generate buzz and enthusiasm for your event, boost ticket sales, create lasting positive impressions and inspire raging FOMO in those who missed out.

However, it can also go horribly wrong.

While the examples given the post are extreme cases, it’s easy to trip up on social media. Here are some tips to avoid your hash-tag turning sour:

Have A Policy

While posting on social media can seem like freewheelin’ fun times, in reality it pays to have clear and widely understood policy that provides an engagement blueprint for you and your team.

You may have a social media/content manager who fully understands the event social media brief, including content language and tone, but what about team members who may post event related content across their personal channels?

Team cheerleading across social media can be important and influential, so help them understand them how to craft their event related posts. Issue guidelines around language, hot- button issues, personal opinion vs. company line and appropriate image use.

Pro tip: a useful analogy is to ask team members who want to post event related content to think about how they would act if they were at the event in person – and post accordingly.

Don’t Ignore Reputational Weaknesses

If you’re running a conference for an industry renowned for poor service or terrible time-keeping or low quality standards tread very carefully when attempting to spark conversation on social media.

The weaknesses may be a necessary by-product of low-cost, for example, but pretending they don’t exist or glossing over them with an inappropriately upbeat hash-tag could backfire. Understand how people engage with the event industry or brand you’re promoting and use this to craft your social media strategy and posts.

Keep Watch For Timely Issues

Your on point hash-tag might be the perfect reflection of your event, but don’t forget that every post will exist in the wider social media universe.

Whether it’s an emerging natural disaster, a political movement or troubled brand ambassador – a hash-tag that inadvertently connects to a divisive or important issue will appear clumsy at best and wilfully ignorant/malicious at worst.

Research your event social media themes and hash-tags in the hours leading up to posting. If a situation emerges during your campaign, don’t be afraid to change strategy. A few explanatory posts with the new hash-tag makes any negative associations easier to avoid.

Monitor and Respond

Keep an eye on your event mentions and respond to any potential difficulties quickly.   Include referral guidelines in your event social media policy. If team members encounter complaints, negative feedback or inflammatory event related content they are best referred to (and dealt with by) the appropriate marketing or customer relations expert straight away.

Fast and appropriate responses avoid public arguments that can quickly degenerate into a viral nightmare.

Pro tip: if your social media posts go awry, take responsibility and apologise where necessary – don’t ignore and hope it will go away.



AIME 2018: Future Proofed And People Focused

On February 21 and 22 the annual Asia-Pacific Incentives & Meetings Expo (AIME) will return to Australia’s cultural hub,  Melbourne.

Attracting event professionals from around the world, AIME is an industry renowned forum for the exchange of ideas, knowledge and connections.

AIME 2018 will provide attendees with the opportunity to gain competitive advantage through networking, lead generation and finding out about the latest industry innovations and trends.

Future Predictions

The forward thinking agenda sees AIME 2018 focused on change and technology. A variety of expert speakers will help participants understand how the industry is evolving, what the future may bring and how event professionals can capitalise on change and opportunity.

Speaker sessions include:

Man vs Machine: Are robots challenging humans? – hosted by STEM champion and technology futurist Dr Jenine Beekhuyzen, the session will analyse technology, robots and their connection to the human mind.

The Future: What’s happening and how will it change our world? – making a perfect double-bill with Man vs. Machine this session, moderated by leading financial journalist Alan Kohler, will look at the ethics and practicalities of a world where technology increasingly shapes the way we live and work.

Resilience and Acceptance: Two powerful life-changing tools – with the world changing at a rapid rate, resilience and acceptance are life skills that will help us to adapt and thrive. The incredible Nasir Sobhani will inspire attendees to face change and see it as a gateway to new and exciting achievements.

We’ll Be There

As a technology based events organisation we’re excited to attend AIME 2018 as participants and exhibitors.

Of course we can’t wait to see what’s happening (and what’s going to happen) in our industry, but we’re also firmly focused on people.

Whether it’s improving user experience or creating efficiencies, people will always be at the heart of our technological innovations. It’s why CrowdComms are committed to augmenting our market leading event technology with great people who can give support whenever and wherever it’s needed.

Come and meet CrowdComms Co-founder, Pete Hair, and Client Relationship Manager, Vanessa Bishop, at stand 1056.  Find out about our seamless end-to-end solutions that cover event technology needs from registration to data analysis.

Pete and Vanessa will also explain how our technology is always matched with exemplary service – because when smart event tech is matched with smart people, events shine.



How To Communicate At A Multilingual Event

A key part of an event app’s success is its adoption rate.  Factors such as device compatibility and app awareness can affect adoption rates. App adoption depends on event attendees knowing about the event app and being able to use it.

So what happens if you have a global conference that needs to communicate with its attendees in multiple languages?

Secure A Multilingual Event App

Event attendees might have the right mobile device to access your event app but the content may be delivered in an unfamiliar language. With over 200 languages around the world, it is important your event app can communicate information in language attendees understand.

A multilingual event app will translate its content into multiple languages according to attendee need.

Choose Your Primary Or Default Language 

Although your conference may need to communicate in different languages, there will need to be a primary or default language.

This should to be the same language the actual conference content is being delivered in. If the conference is being delivered in Mandarin then Mandarin should be the default language.

Research Attendee Demographic

Obviously communicating in the right language means knowing your audience. Pre-event registration forms may be able to give you an accurate account of attendees’ language mix.

If you have a large number of people who are coming from one particular country (and it is generally known the primary event language is not a common second language in that country) then have that language as a second language within the event app.

For example, you may be running a conference where the content will be delivered in English. However, you know the audience will comprise of many Russian delegates. Then you might provide Russian as a second language for your event app.

What If You’re Not Sure?

What if you’re not sure of your attendees’ specific language requirements?  Select the languages that are widely known across the world such as English, Spanish, French, Russian Arabic and Standard Chinese. These will give you great coverage if you are not entirely sure on the demographic of your audience.

Minimise Your Workload

The more languages the more work when it comes to providing content!  Look for an event app provider (such as CrowdComms) that can provide an automatic translation service i.e content is immediately available in the required language.

Pro-Tip:  Do not rely on machine translations for anything other than single words as they are often incorrect when it comes to long descriptions on your event app.


A multilingual event app will ensure all attendees can fully engage and participate in your event content.

Shaking up Your Event Sponsorship Offering

Event sponsorship is often recognised as one of the most sophisticated, credible marketing strategies which places a brand directly in front of their target audience.

And now there’s a way to create highly targeted event sponsorship packages that not only expand upon your event’s sponsorship offerings, but delivers directly to the sponsor’s goals. Read on to up your sponsorship sales game!

1. What do your sponsors want from an event sponsorship package?

First, determine what value your sponsors are seeking:

  • Increased brand exposure?
  • To influence and engage with their audience?
  • Drive more traffic to their website?
  • Collect information on their target audiences behaviour and attitudes?

2. Achieve their goals with event technology

Put your event app sponsor front and centre with endless opportunities to place their logo and brand:

  • App splash screen
  • Custom icon in the main app menu
  • Clickable banners throughout the event app
  • Sponsored page headers or program session pages
  • Interactive sessions welcome screen and sponsored questions or messages
  • Kiosk welcome screen
  • Attendee name badges

Influence and engage with the audience

  • Create an interactive event app game element, rewarding attendees with points for visiting sponsors’ booths, app page or website.
  • Incentivise check-ins to sponsored sessions.
  • Include a sponsored activity feed with welcome message from the sponsor and sponsored posts.

Increase traffic or drive audience to sponsored resources

  • Send push notifications and pop up messages to attendees, directing them to specific sponsored content.

Collect information on the audience

  • Gather information for your sponsors using submission/feedback forms.
  • Use sponsored questions using live polling.

Once you’ve defined what your event app sponsors want, you can create the ultimate custom package exactly for them. Make the most of analytics and tracking data to show Sponsors tangible data, which they can use to measure their ROI.

Getting Your Event App Copy Right

You’ve secured the perfect venue, locked-in your first choice keynote speaker and curated a mouth-watering catering menu. The words you choose to convey this information are critical to your attendees.

Each event element will require a different approach. Venue directions require clear, to-the-point instructions. Catering menus need enticing but short descriptions. A speaker session needs a mix of bold and impressive bio details mixed with a focus on why the session is a must-attend i.e. the benefits.

Your event app will house all the information your attendees need. But to enable them to get the most from your event you must choose your event app copy carefully.

General Rules of Online/Mobile Copy

Attendees will mostly view your event information on a mobile device. This means limited space.  To maximise engagement follow these guidelines for great event app copy:

* Concise writing is key. That’s not the same as writing less or reducing the amount of information. Ditch surplus words and write in the active voice to give your information punch and clarity.

* Try and keep information to a single screen. The less need to scroll or swipe, the better.

* Keep paragraphs short. Lengthy paragraphs on mobile screens test readers’ patience. Short paragraphs are easier to digest plus the addition on ‘white space’ increases readability.

* Make headlines and opening sentences short and strong for easy scanning.   What’s ahead needs to be made clear but don’t be afraid to grab attention with bold statements and call-to-action.

* Videos and visual images break-up text and encourage engagement.  Use them where you can to support your message.

Event App Copy Specifics

While there are consistent rules underpinning your event app copy, you need to vary style and delivery according to each different event app element.

Event Features

Your event features are the drawcard to the event. Promoting the benefits of each feature will encourage attendees to make the most of them. Simply put, benefit promotion is less about the ‘what’ and more about the ‘why’.

Focusing on the why means appealing to attendees’ personal interest. What’s it in for them? What will they gain from attending a particular speaker session?

Make language emotive and appealing. Adjectives and descriptive language work well here (but keeping in mind general rules on mobile copy).

For example:

The what: Tech industry leader, Joan Hardy, will deliver our keynote address

The why: Energise your business by finding out what makes the tech start-up of today become a world-recognised brand.

Push Notifications and Alerts

Push notifications and alerts pop-up on an attendee’s mobile device screen. They are used infrequently and only when event organisers need to draw attention to something pressing. It could be an agenda change, session commencement or emergency call-out.

Brevity is absolutely critical here. Make the communication clear and short. No long sentences or unnecessary words. One or two sentences is all you should need. If you need attendees to take immediate action, think of your alert as call-to-action. Use specific detail to leave no room for confusion or ambiguity.


Call-to action/specific: ‘Kylie Minogue is about to take the stage! Make your way to the ballroom.’

Informative/non-specific: ‘Kylie Minogue will be providing this evening’s entertainment in the ballroom.’

Instructions and Directions

General information about venue directions, transport and logistics needs clear language.   Provide information in easy to follow steps. Keeping text to a single screen is important (where possible) here.

A good test of copy clarity to ask someone who is unfamiliar with the event location and venue to proof read. Can they easily work out where they need to be? Are they confident they can navigate their way around the venue?


The words you choose for your event app are important to help attendees get the most out of your event. Understanding the basic rules of mobile copy and how that can be applied to each event element will make sure attendees fully engage with your event and the event app.



Web Apps: Why You Need Them

 As clients and attendees become more technologically savvy, the demand for digital at events continues to grow, that’s where Web Apps comes in. Like it or not, apps are an essential component of meetings these days and delegates have increasingly high expectations of their app experience.

But what if attendees don’t have an Apple or Android phone? Or no smartphone at all?

Also known as HTML5 Apps, web apps ensure all attendees have access to your event information and social features, regardless of their device.

The simplest explanation for a Web App is a ‘website’ version of the native app. Attendees can log into and engage with all app activity via a personal desktop or laptop. The system is cloud-based which means all information is perfectly synchronised – so nobody need miss out.

When to use a Web App

Web Apps can be used to complement any event, but there are some areas of use that have proved most valuable:

  • Corporate meetings – where attendees will be more likely to have laptops
  • When apps contain many documents or lots of text – gives attendees access on their laptop or desktop before or after the event
  • As a backup for the native app – for attendees with Windows Phones, Surfaces, Laptops and so on.

What to look for in web apps

Not all web apps are made the same. Here’s what to consider when comparing web apps.

  • Functionality – does the web app have the same features and functionality as the native app?
  • Usability – is it well designed? It doesn’t matter how good it is, if it looks bad or is too hard to use it’s going to turn users away.
  • Security – Does the web app offer SSL and have the ability to password protect or allow users to log in?

Should I have a native app or web app?

Well the answer is, both.

Native apps (built for iOS or Android) make the most of device’s hardware while web based apps often cannot. Things like accessing the device camera, sending a push notification to lock screens etc. need to be developed specifically for the type of phone or tablet.

Native apps and web apps are complementary options that provide event attendees easy access to valuable event material.

Web apps perfectly complement your native app, providing peace of mind that your event attendees have easy access to valuable event material, regardless of their device.

Do you need a dedicated event app portal?

If you’re an event organiser or business running multiple events – you should consider your own branded event portal. This is a standalone, branded event app portal, from which attendees can access any number of your event apps, even those running simultaneously.

Personalised branding

Add authority to your brand and ensure a smooth user experience with your own event portal. Brand all the app graphics including the icon shown in the App Stores, download page to link users to the relevant App Store, splash and loading screen which appear upon opening the app.

Extra sponsorship potential

Put your sponsors front and centre by placing their logo and brand on the app store tile, download page and portal loading page. This is great for a global technology sponsor.

Save costs and time

Having this offers a great return on investment. Every app build required will available as an embedded app within your portal. Having a store listing for each event is costly and is subject to app store wait time.

Advertise other events

Use your portal to show other upcoming events and allow attendees to register straight from within the page. This encourages increased attendance and app adoption rates.

Replicate other projects

Why reinvent the wheel if you’ve already created the perfect custom event app. With the Entegy Core you can replicate your projects and content, then tweak for each event.

Better user experience

Easily instruct attendees to download your event page, no need to search for a third party in the app store. If your attendees are going to a number of your events they only need to download the portal app once and select their event, no need to have multiple apps or delete and download a new event app each time.

How do they work?

Event portals serve only your events. Download your app from apple or android app store. Open the portal app on your device, then simply select the event from a list or enter a private event code.

Each time an attendee opens the portal app on their phone it automatically remembers their selection and will open to the same event they left.

Do You know Your Ideal Event Tech Solution?

Running an event and unclear what event tech solution will work best?

Whether it’s a long standing event or a new addition to the event circuit, it’s always a good idea to re-visit your event tech solutions.

Not only will your needs vary from event to event, but technology is always evolving. Your tried and trusted event app may have been superseded by a more efficient, tailored and cost effective solution.

Here are some scenarios that look at different needs and solutions:

1.Scenario: Public forum for infrastructure change

A government agency is holding a series of public forums to gauge opinion on a proposed light railway line. The agency needs a polling solution that will offer voters a comprehensive selection of questions. The technology must support open and closed questions. Given the broad cross-section of potential voters, the platform must be easy to use. As a government entity cost is a significant factor.

Solution: A stand-alone polling platform with data analysis.

The agency has a specific and clear need. While the event could be supported by an event app, a dedicated polling platform will deliver a more relevant solution. It is also cost-effective as the agency will only have to pay for the solution it needs.

A mobile enabled polling platform will allow attendees to vote via their personal device. It is important comprehensive data analysis is available to enable the agency to review and interpret responses.

2.Scenario: Annual industry conference with multiple speaker sessions and large numbers of attendees

The event organisers of this conference need an event tech solution that will help them manage multiple elements. They have a large number of attendees, some travelling from overseas. The conference is only running for two days. It’s critical that attendees can gain access to the event quickly and efficiently.

There are over a hundred speaking sessions running over the two days. Giving attendees as much information as possible in advance of the event will help them decide where and when to spend their time.

Solution: End-to-end event tech solution, including event app

For large and complex events, a streamlined end-to-end event tech solution will provide optimum results.   With so many different features to manage, it’s important the disparate elements can connect and transfer data seamlessly.

To get attendees into the event fast, organisers will need a registration system that can process check-in quickly. Profiles that can be completed pre-event will save time at the check-in desk.

Registration details should flow straight to the event app, which means no need for duplicate data entry. Whether attendees are participating in Q&A sessions or networking activities, their event app will have their details ready to go.

Once the event wraps, the end-to-end solution must deliver sophisticated analysis of conference features, from event start to event close.

3.Scenario: New trade show requiring strong marketing push and the means to attract sponsors

The organisers of this brand-new trade show need a strong marketing campaign to create awareness and drive ticket sales and registration. They also need to create sponsorship options that will offer genuine ROI.

Solution: Marketing platform that supports email, SMS and social media campaigns plus additional support for lead capture and gamification.

An automated marketing platform will allow the organisers to schedule communication across multiple channels, including social media. The platform should deliver alerts and updates in real time direct to audience mobile devices.

A lead capture platform couple with gamification will offer potential new sponsors an opportunity for qualified leads. Gamification will drive attendees to sponsors’ stands and web pages to ensure high traffic and engagement.

4.Scenario: An established medical conference wants to trial digital abstract management.

The conference organisers are transitioning from paper based abstracts to digital. To make the change smooth and successful they need a platform that is easy to use and can store over a thousand abstracts. They also need the means to assess how the success (or otherwise) of the digital trial

Solution: Event app with abstract management capability plus data analysis.

New features need to be assessed for engagement and user experience. An event app with the capability to store large number of abstracts is the starting point. Not only should the event app have sufficient storage, its search and retrieval functions must be easy and quick.

The data analysis will help conference organisers establish success points. How often was the material accessed, in what numbers and how long did attendees spend reading. It’s an important way to assess how well the new feature worked and where improvements (if any) can be made.

5 Ways to Drive Engagement at Your Next Event

One of the toughest jobs faced by Event Professionals is captivating their attendees. Between juggling venue hire, sponsor prospecting and stakeholder management, there’s a lot that goes into organising an event. A common pitfall can be neglecting or not maintaining attendee engagement leading up to an event. With a little planning and the right event app, driving engagement at your next event can be as effortless and rewarding for you as it is for your attendees.

1. Push Notifications

Keep your attendees in the loop by sending push notifications in the lead up to your event. Advertise speakers, exhibitors, sponsors, key event app elements or new content to keep your attendees checking back and engaged. Bonus points for making use of notification links to direct attendees to relevant pages.

Plan ahead of time, set up a document of all planned push notifications and times for stakeholder approval. You’ll then be able to pre-schedule your push notifications using your event app, leaving you to focus on running the event.

2. Gamification

Level up your event by introducing gamification! An event app leaderboard is a great way to drive app adoption rates and engagement. Attendees are rewarded with points and achievements for completing challenges, driving them to explore the event app and engage with their fellow peers. By providing a platform for friendly competition, you’ll be opening up a whole new means of social engagement, helping to break the ice before the event has even begun. There are also a number of opportunities to further encourage your delegates by offering up prizes for those highest scoring individuals.

3. Activity Feed

Build a digital community within your event app by providing a platform for attendees to share experiences and post photos. Lead the way by prompting discussions and posting images of event preparation to build excitement. By establishing a welcoming social environment in your event app, you’ll create a means for your delegates to network and socialise, ensuring their continued activity.

4. Interactive Sessions

Collaborate with your speakers to organise exciting and engaging sessions. Gather each speaker’s desired questions or event app live polls pre-event. Advertise these sessions through event app push notifications to help build interest and attendance. Couple this with the session bookmark feature to allow your attendees to customise their personal schedule.

5. Promotion

Build buzz around your event app by taking advantage of already established social media channels. Work closely with your sponsors, exhibitors and invited speakers to generate engaging content leading up to the event and share it on social media and within your event app. Consider creating a hashtag to further promote the event app and event. Lastly, get creative! A picture is worth a thousand words and a video is worth even more – here’s an example to get those creative juices flowing.