To get a first draft done faster. To turn a messy idea into a plan. To save time on the stuff that drains your energy. And that is a good thing.
But it is worth saying out loud.
ChatGPT is not your event strategy.
It is not your team’s experience.
It will not know what your attendees actually care about.
It will not spot the risk hiding in your agenda, your venue, or your comms plan.
It is a tool.
A really helpful one. If you feed it the right ingredients, as the quality of the output depends on the quality of the input.
So this blog is built to help you do exactly that, get the most out of ChatGPT to help you in your busy event day!
Below, we looked at nine prompts designed for event professionals. Each one is written to encourage you to add your own context, so the answers you get are actually (hopefully) useful.
Copy. Paste. Personalize.
And then do what event pros do best.
Make it real.
1) The Event Messaging Foundation Prompt
Use for: sharper positioning, clearer value, stronger narrative
Copy and paste prompt
You are an event marketing strategist.
Help me write a clear positioning statement for my event.
Event name: [ ]
Audience: [ ]
Key problem(s) they face: [ ]
Outcome they want: [ ]
Why this event is different: [ ]
Tone: [your brand tone / style ie professional / friendly / bold]
Give me:
- One sentence positioning statement
- Three headline options
- Three short versions for social
- One longer version for a website intro
Keep it jargon free and specific.
Why it works
Most event messaging is written from the organizer’s perspective.
This flips it.
It makes you define who it is for, what they care about, and why they should give you their time.
Then it turns that into copy you can actually use across your website and campaigns.
2) The Agenda Clarity and Flow Prompt
Use for: session titles and descriptions that people actually understand
Copy and paste prompt
You are an event programme editor. I will paste my agenda (or session list) to this prompt.
Rewrite each session title and description to make it:
- Clearer
- More benefit led
- Consistent in tone
Constraints:
- Titles no longer than 120 characters
- Descriptions no longer than 75 words
Include 1 suggested question each session should answer for the audience.
Here is the content:
[paste agenda]
Why it works
Attendees scan agendas like they scan Netflix.
They want to know:
What is this about?
Why should I care?
What will I leave with?
This prompt helps you write sessions that earn attention, not just fill a schedule.
3) The Speaker Briefing Email Prompt
Use for: speaker comms that sound human, not robotic
Copy and paste prompt
You are an experienced event producer.
Write a speaker briefing email that feels confident and human, not corporate.
Event: [ ]
Speaker name: [ ]
Session title or topic: [ ]
What we need from them (assets and deadlines): [ ]
Key audience insight: [ ]
Tone: [friendly / high-energy / formal]
Keep it short, include bullet points, and end with a clear next step.
Why it works
Speakers want clarity.
They do not want:
- long emails
- vague deadlines
- endless back and forth
This gives you a clean, structured message that makes it easier for speakers to deliver what you need, on time.
4) The Sponsor Activation Ideas Prompt
Use for: sponsor value that goes beyond logo placement
Copy and paste prompt
You are an event sponsorship strategist.
Give me 12 sponsor activation ideas that feel valuable to attendees, not salesy.
Event type: [ ]
Audience: [ ]
Sponsor category: [ ]
Constraints: [in-person / hybrid / app available / budget / timings]
Include for each idea:
- What it is
- Where it happens (app, email, on-site)
- Why attendees would care
- What the sponsor gets (measurable)
Why it works
The best sponsor activations do not interrupt the experience.
They improve it.
This prompt forces ideas that are:
- attendee-first
- on-brand for the sponsor
- measurable from day one
Which makes sponsor conversations easier and renewals more likely.
5) The Audience Engagement Plan Prompt
Use for: polls, Q&A prompts, and networking that feels purposeful
Copy and paste prompt
You are an audience engagement producer.
Create an engagement plan for this event using interactive touchpoints.
Event length: [ ]
Audience type: [ ]
Event goal: [ ]
Sessions: [paste list or themes]
Include:
- 5 poll questions
- 5 audience Q&A prompts
- 5 networking icebreakers
- 3 ways to encourage app adoption
Keep it punchy and relevant.
Why it works
Engagement is not something you sprinkle on top.
It is something you design.
This prompt gives you interaction ideas that match your audience and your goal, so engagement feels like part of the event, not a distraction.
6) The Event Marketing Comms Calendar from Chaos Prompt
Use for: building an event marketing plan that does not rely on panic
Copy and paste prompt
You are an event comms manager.
Create a comms schedule from today until the event date.
Event date: [ ]
Channels: [email / LinkedIn / app push / website]
Milestones: [registration opens, agenda launch, keynote announced, etc.]
Audience segments: [attendees / speakers / sponsors]
Give me a 6 week sprint plan with:
- Message theme
- Suggested subject lines
- CTA
- Which segment it is for
Keep each week focused and avoid repeating the same message.
Why it works
Most event comms plans start strong, then drift into “register now” on repeat.
This prompt helps you build a varied campaign with:
- a clear story
- logical milestones
- messages that feel fresh
7) The Registration Friction Finder Prompt
Use for: spotting what is stopping people from converting
Copy and paste prompt
You are a conversion copywriter and UX reviewer.
Review this event registration page copy and identify:
- The top 5 points of friction or confusion
- 5 improvements to increase conversions
- A rewritten headline and intro paragraph
- 3 alternative CTA button texts
Here is the copy:
[paste registration page copy]
Aim for clarity, trust, and urgency without hype.
Why it works
Registration pages fail for simple reasons:
- unclear value
- too much text
- not enough trust signals
- confusing flow
This prompt gives you a suggested practical fix list and better copy without needing a full website rebuild. But of course, ChatGPT does not know event registration – you do – so take it with a pinch of salt!
If you want real event registration experts to help support your next event, talk to the CrowdComms team today. (link to event reg landing page)
8) The Onsite Moment Checklist Prompt
Use for: protecting the attendee experience on the day
Copy and paste prompt
You are an experienced event operations lead.
Create a checklist of key moments that shape attendee experience from arrival to departure.
Event type: [conference / awards / expo]
Attendee journey: [registration, badge pickup, sessions, networking, etc.]
Known risks or constraints: [ ]
Include:
- What could go wrong
- How to prevent it
- What to measure to know it worked
Make it practical and not overly generic.
Why it works
Most attendee complaints come from small moments:
- queues
- unclear signage
- confusing session transitions
- lack of support when something goes wrong
This prompt helps you plan those moments properly and measure whether the experience landed.
9) The Post-Event Report Prompt (that people actually read)
Use for: sponsor decks, internal updates, stakeholder comms
Copy and paste prompt
You are an event analytics storyteller.
Turn the following event metrics into a short, compelling report for stakeholders.
Audience: [internal team / sponsors / board]
Tone: [confident / celebratory / data-led]
Metrics: [paste]
Qual feedback: [paste]
Include:
- 5 key highlights
- 3 insights (what it means)
- 3 recommendations for next time
- 3 short pull quote style lines for social
Keep it clear, avoid fluff, and don’t invent data.
Why it works
People do not want spreadsheets.
They want the story.
This prompt helps you connect the dots:
what happened, why it matters, what you should do next.
That is how you get buy in for next year.
Prompt upgrade checklist
Before you hit enter, add:
- Audience segment and pain point
- Event goal (what success looks like)
- Brand tone and a sample paragraph you have written
- Constraints (time, budget, format, limitations)
- What good looks like (examples)
And always:
- fact check anything important
- refine the output
- make it sound like you
ChatGPT is great at drafting.
You are still the expert.
A quick reminder before you copy and paste these
ChatGPT is not an event strategy. It is a shortcut to a first draft.
You still need:
- Your audience insight
- Your event goals
- Your brand voice
- Your event data
- A human check for accuracy and tone
The best prompts are specific. The best outputs come from people who know what they are trying to achieve.
Let us know how you get on. And of course, if you want someone human to help support your event tech and deliver real engagement for your next event, talk to the CrowdComms team today.
