Empowering member democracy through technology — reaching 30,000+ members at the UK’s most important radiography event.
Key Achievements
Members reached
via live streaming
In-person
delegates
3-in-1
Integrated platform
On-demand content available post-event
Background
The Society of Radiographers (SoR) is the professional body and trade union representing radiographers across the United Kingdom. As a member-led organisation, the SoR places its membership at the heart of its governance, and nowhere is this more visible than at its Annual Delegates Conference.
The conference brings together a carefully selected, regionally representative delegation of around 300 members to discuss motions, debate priorities, and vote on the issues that shape the organisation’s direction for the year ahead. With over 30,000 members across the UK who cannot always attend in person, reach and accessibility are central to everything the event sets out to achieve.
Event Goals
- Uphold member democracy — Give every eligible member a meaningful opportunity to engage with motions, regardless of whether they attend in person or remotely.
- Ensure a representative delegation — Select a cross-section of delegates from every region of the UK, rather than opening registration on a first-come-first-served basis.
- Extend event reach — Live stream the conference to over 30,000 members unable to attend, bringing the democratic process to the full membership.
- Enable on-demand access — Make all speeches and motions available to watch back after the event, for both in-person and virtual attendees.
- Simplify motion management — Replace the previous PDF-based approach with a dynamic, filterable, in-app experience that makes it easier for members to navigate and engage with motions.
Product Used
CrowdComms’ registration platform was configured to support the SoR’s unique delegate selection process, ensuring a geographically representative cross-section of members from across the UK, rather than a standard open registration. The system gave the team full control over delegate allocation by region, streamlining a process that is central to the integrity of the conference.
The event app served as the central hub for all conference content, housing motions, agendas, and key documents in one place. Members could browse and filter motions with ease, replacing the previous PDF-based approach with a dynamic, interactive experience. The document viewing feature allowed attendees to zoom in and comment directly on materials, keeping the membership informed and engaged throughout.
CrowdComms delivered end-to-end filming and live streaming, extending the conference to over 30,000 members unable to attend in person. By consolidating production and platform under one supplier, the SoR ensured a seamless experience for both audiences, with all content made available on demand post-event for those who could not watch live.
Challenges
- Managing regional registration complexity — The SoR required a tightly controlled registration process to ensure a geographically representative delegation, demanding careful platform configuration and ongoing coordination.
- Scaling for a dual audience — Supporting 300 in-person delegates alongside a virtual audience of 30,000+ members required a platform capable of handling significant concurrent demand without compromising either experience.
- Venue infrastructure failure — The day before the event, a critical patching system at the venue was found to be broken — something that had been confirmed as working. The CrowdComms team sourced cables, ran them through the roof to bypass the faulty system, and resolved the issue overnight. No delegate was aware anything had gone wrong.
- Driving member engagement beyond the room — Ensuring that remote members felt genuinely included in the democratic process — not just passive viewers — required a platform with strong content accessibility and intuitive navigation for all levels of digital confidence.
Solution
- Registration — Built for Complexity
The registration module was configured to support the SoR’s regional allocation requirements, giving the team full control over delegate selection rather than opening registration on a first-come-first-served basis. The result: a representative 300-strong delegation drawn from across the UK, managed smoothly through a single platform. - Event App — One Platform, Every Member
Within the app, members could browse, filter, and engage with motions interactively — a significant upgrade from the previous PDF-based approach. The document viewing feature allowed attendees to zoom in and comment directly on materials, making the content more accessible for all. All conference content was centralised in one place, from agendas to voting, reducing friction and improving the overall delegate experience. - Live Streaming — Reaching the Wider Membership
CrowdComms delivered end-to-end filming and live streaming, bringing the conference to over 30,000 members nationwide. By consolidating both platform and production under one supplier, the in-room experience transferred seamlessly to a virtual audience — with zero disconnect between the two. All content was made available on demand post-event, extending the value of the conference well beyond the day itself. - On-Site Support — An Extension of the Team
The CrowdComms team operated as a genuine extension of the SoR’s own staff — fielding delegate queries at registration kiosks, resolving a critical venue infrastructure failure the night before the event, and freeing the internal team to focus where they were needed most. No delegate was aware of the issue. Zero disruption on the day.
Conclusion
The Annual Delegates Conference demonstrates what event technology can achieve when it is built around the specific needs of an organisation and its members. For the Society of Radiographers, the challenge is not simply running a successful event — it is ensuring that every one of its 30,000+ members can meaningfully participate in decisions that affect the entire profession.
CrowdComms has been a consistent partner in that mission. Through a combination of flexible technology, creative platform use, and a team that shows up and gets things done — whatever the circumstances — CrowdComms has helped the SoR turn a complex, multi-audience event into a seamless and inclusive experience. The partnership is a testament to what is possible when technology and people work together as one team.
What They Say
“CrowdComms act as a genuine extension of our team. Whether it’s fielding member queries at the registration kiosks or resolving a critical venue issue the day before the event, they consistently go above and beyond. There’s a lot going on at an event like this — a lot of places you need to be at once — and being reassured that CrowdComms can handle things means I don’t need to worry. That’s a massive plus.”
Felix Haigh
Digital Experience & Technology Officer
CrowdComms In Action
At CrowdComms, we dive headfirst into every project, becoming full-on members of your team to ensure your event’s success. From seamless on-site registration and badging to our feature-rich event app, networking tools and live polling, our commitment to collaboration drives dynamic and memorable experiences.
See us in action below and discover how we make every event extraordinary.
Frequently Asked Questions
A mobile event app is a mobile or web-based application that supports event attendees with agendas, engagement tools, content, notifications and interaction.
The best event app depends on your goals. For engagement-led events, specialist mobile event apps often outperform all-in-one platforms.
Attendees use event apps that are intuitive, interactive and relevant to their experience. Are event apps dead? Definitely not. Read or watch our 2025 Event Advice on event apps.
Yes, modern event platforms support in-person, hybrid and virtual attendees through mobile and web-based access.
About
The Society of Radiographers’ Annual Delegates Conference is the defining event in the organisation’s democratic calendar. Held once a year, it brings together a carefully selected, regionally representative group of around 300 members from across the UK to discuss motions, debate priorities, and vote on the issues that will shape the SoR’s direction for the year ahead.
- Attendance Tracking| badge printing| Community Platform| event app| onsite support| Registration| Virtual Platform