We might think of the hybrid event as a recent invention; something that evolved alongside the 100% virtual event during the global pandemic. However…
Event professionals are feeling the pressure to win back audiences by delivering events that excite attendees. Nowhere is this more of a challenge than in the competitive world of virtual events.
Whilst eventprofs endeavour to understand the needs of the individual audiences we serve, the devil is in the event detail and getting insight into the trends shaping virtual event delivery is often much trickier to find.
How do event planners curate programmes that engage and retain audiences in a virtual audience?
While a huge success, virtual has evolved at a rapid rate and many planners are still learning how to optimise the technology and overcome some of the perceived virtual event hurdles.
We take a look at how event planners can maximise engagement during current restrictions, and why hybrid events will deliver new opportunities in the future.
