Even if you’ve only ever dipped your toe into the events industry, you’re still bound to have heard the word ‘hybrid’ being thrown around with force. For those of us who live and breathe events, this new exciting option for event production is a safer, more sensitive approach to getting events back to being in-person. No wonder we’re all talking about them!

The benefits of virtual events are well documented; increased audience sizes and sponsor opportunities, lower costs, inclusive and more environmentally friendly to mention just a few.

On the flip side people still want to attend events in-person, even if it’s just some events, some of the time.