Thrive 25: How CrowdComms Australia Delivered a Fully Branded, Seamless Experience for Lendi Group's Flagship Event

Case Study

CrowdComms

Case Studies

Lendi Group

Thrive 25: How CrowdComms Australia Delivered a Fully Branded, Seamless Experience for Lendi Group's Flagship Event

KEY ACHIEVEMENTS

Delivered Complex Ticketing and Registration

Fully Branded Solution from End-to-End

Seamless Engagement

Exceptional User Experience

BACKGROUND

At a packed broker conference at Sydney’s ICC, Lendi Group CEO and Co-Founder David Hyman and executives shared and showcased the company’s bold new vision to transform Aussie from a linear mortgage broking business into a fully integrated property ecosystem supporting Australians to Find, Buy, and Own property.

Over two-packed days, across main stage presentations, breakouts and interactive workshops, the Group unveiled an unprecedented range of new products and services that position the brand at every touchpoint in the customer’s property journey.

CrowdComms developed a bespoke end-to-end digital solution that met Lendi Group’s need for a high-end platform that could deliver a seamless experience from the very first ticket to the very last session. It was a high-stakes, pivotal event that needed a partner to deliver to perfection.

EVENT GOALS

Deliver a fully-branded custom designed website
Build a comprehensive ticketing solution with variable attendee and purchasing options
Create a standalone event app available in both Google and Apple online stores
Ensure each element was experienced as part of a seamless, single offering

PRODUCTS USED

CHALLENGES

Registration and ticketing required advanced customisation, including different attendance options, multiple payment methods, and integration into a user-friendly, content-rich registration website.
Event organisers needed a fully customised on-site badge printing and check-in system that could handle high volumes smoothly and professionally.
Delivering a consistent and immersive brand experience across the registration site, mobile app, and event materials—including support for custom fonts, branding, and domain—was essential but resource-intensive.
The event required robust engagement tools (e.g., alerts, push notifications, personal schedules, and QR-based gamification) that could adapt to changing needs and maintain attendee interest across sessions and locations.
Despite internal organisational change, the digital solution needed to support complex coordination, bulk content uploads, and feature management—requiring close collaboration and consistent project leadership from the CrowdComms team.

SOLUTION

CrowdComms developed a fully branded, content-rich registration site tailored to the event’s complex ticketing needs—supporting partner attendance options, flexible payment methods, and integrated app functionality for a seamless user experience.
Reliable on-site badge printing and check-in solutions, including QR code scanning, ensured smooth and professional entry management for up to 1,000 attendees.
A custom mobile app was designed and delivered, featuring personal schedules, session bookings, attendee messaging, gamification (e.g., scavenger hunt), and gala dinner table assignments—reinforcing brand identity while enhancing user engagement.
CrowdComms maintained continuity with dedicated project management, bulk data handling, regular check-ins, and a three-person on-site team ensuring smooth event execution.
The team enabled effective attendee communication through alerts, push notifications, and email campaigns, while also delivering training and guidance so the Thrive 25 team could manage updates, imagery, and app edits independently.

CONCLUSION

A strategic milestone for Lendi Group, Thrive 25 demonstrated what’s possible when vision, technology, and execution align.

With nearly 1,000 attendees and a clear focus on the future of mortgage broking, the event set a new benchmark for integrated, immersive experiences. CrowdComms played a critical role in bringing this vision to life, delivering a seamless digital solution that connected every stage of the attendee journey -from ticketing and registration to content access and real-time engagement.

By overcoming complex challenges with tailored solutions, CrowdComms empowered Lendi Group to provide a premium, branded experience that matched the ambition of their Thrive 25 vision.

CROWDCOMMS IN ACTION

At CrowdComms, we dive headfirst into every project, becoming full-on members of your team to ensure your event’s success. From seamless on-site registration and badging to our feature-rich event app, networking tools and live polling, our commitment to collaboration drives dynamic and memorable experiences.

See us in action below and discover how we make every event extraordinary.

WHY WORK WITH US

CrowdComms specialises in event and conference mobile apps, virtual and hybrid event platforms, and registration and badging solutions.

Whether you’re planning an internal conference, product launch, organizing a trade show, or hosting a webinar, CrowdComms has a solution for you. In person, virtual, or hybrid, all available in one platform. From complete self-managed to full-service solutions, CrowdComms caters to events of all sizes and complexities.

Ready to elevate your next event? Contact the team today to discover how CrowdComms can support your event experience!

97%

Customer Retention

96%

5* Customer Rating

NPS Score

Excpetional

Customer Support

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