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Case Studies

NHS Confederation - DEMEC 2025

How NHS Confederation delivered 1,000+ badges, in 30 minutes with no stress, no queues and no compromise with CrowdComms.

nhs confederation logo

KEY ACHIEVEMENTS

1,000

Badges printed in first 30 mins

100%

Lead Capture Adoption

Zero registration bottlenecks

Point-and-scan simplicity for staff

BACKGROUND

DEMEC 2025 brought together medical education professionals from across the UK for a large-scale, high-volume conference hosted at ICC Birmingham. With over a thousand delegates arriving in a short arrival window, the organisers needed an onsite registration and engagement partner they could trust to deliver a seamless, professional experience.

For DEMEC 2025, NHS Confederation selected CrowdComms to manage onsite registration and engagement, integrating with their chosen registration platform while ensuring a slick, stress-free experience on the ground.

conference badging at demec by crowdcomms

EVENT GOALS

NHS Confederation wanted an onsite partner that could:

  • Process a large volume of delegates quickly and efficiently
  • Avoid complex or time-consuming setup and data uploads
  • Deliver a sleek, professional onsite experience
  • Integrate with idloom registration
  • Provide meaningful attendance data for future planning
  • Enable exhibitors to capture and qualify leads easily

PRODUCTS USED

 

NHS Confederation adopted CrowdComms as its event badging, attendance tracking and lead capture partner for the DEMEC 2025 event, utilising the follow products from the CrowdComms event tech suite of tools:

  • Onsite Badging: Fast, on-demand badge printing for pre-registered and walk-in delegates, enabling quick check-in and reducing queue pressure.
  • Lead Capture: Simple badge scanning for exhibitors, with instant access to lead data.
  • Attendance Tracking (powered by kiosks repurposed onsite): Session scanning to understand room flow and session popularity.
  • Online & Onsite Support Services: Responsive, pro-active event support before, during, and after the event, including onsite staff managing registration and technical delivery.

 

event badging kiosks by crowdcomms more than just event apps

CHALLENGES

NHS Confederation required a welcome experience setup that could perform under pressure—handling peak-time volume, integrating cleanly with existing tech, and keeping the onsite experience effortless for everyone involved.

They needed a solution that would work under real event pressure, not just look good on paper:

  • Handling over 1,000 delegates arriving within a 30-minute window
  • Integrating onsite systems with an external registration platform
  • Avoiding manual CSV uploads and duplicated effort
  • Supporting non-traditional exhibitors unfamiliar with lead capture tools
  • Ensuring minimal onsite friction for both staff and delegates

SOLUTION

CrowdComms delivered an integrated, people-plus-platform solution that addressed each event challenge directly:

CrowdComms delivered a fully integrated onsite solution designed to work seamlessly alongside idloom. Despite some integration challenges caused by platform changes, the CrowdComms team quickly implemented practical workarounds without adding extra workload for the client.

Onsite, the CrowdComms team became an extension of the NHS Confederation delivery team – briefing agency staff, managing queues, troubleshooting in real time, and ensuring registration ran like a well-oiled machine.

The intuitive event platform interface meant staff could ‘point, scan, and go’, while exhibitors quickly understood lead capture once badges were in hand.

Attendance tracking provided insights into session demand and room capacity, supporting smarter planning for future editions of the event.

Instead of juggling multiple suppliers, systems, and points of failure, NHS Confederation needed one accountable onsite partner.

By using CrowdComms as a single, fully integrated onsite partner, NHS Confederation reduced operational complexity, avoided duplicated effort, and delivered a calm, controlled registration experience at scale.

CONCLUSION

NHS Confederation demonstrated the value of choosing a trusted onsite partner who prioritises people, reliability, and delivery.

CrowdComms provided NHS Confederation with confidence, flexibility, and a frictionless delegate experience – even under immense event arrival pressures.

With strong results, positive feedback, and clear opportunities for future collaboration, CrowdComms is now front of mind for NHS Confederation’s upcoming onsite events and future registration strategies.

  • • Smooth, queue-free registration despite peak arrival pressure
  • • Positive delegate feedback, with registration praised for speed and simplicity
  • • Exhibitors confidently capturing and qualifying leads
  • • Reliable attendance data used to benchmark and plan future programmes
  • • A calm, controlled onsite environment even during peak periods

The organiser reported back that only negative delegate feedback focused on cloakroom queues – not registration – highlighting the success of the onsite experience delivered by CrowdComms.

Running a high-pressure event?

Let’s talk about how CrowdComms can remove friction from your onsite experience.

smooth delegate flow for conference badging

"It’s taken me a long time to have the opportunity to work with CrowdComms, but they’ve not disappointed in any way, shape or form – and I actually wish I’d worked with them sooner.” “You could pay less and have a dreadful experience, or pay more and feel like you’re in safe hands. That’s why I chose CrowdComms.” “The team absolutely delivered. They talked a big game – and they backed it up with a wonderful experience onsite."

-Nick Westerman, Head of Strategic Partner Events, NHS Confederation

CROWDCOMMS IN ACTION

At CrowdComms, we dive headfirst into every project, becoming full-on members of your team to ensure your event’s success. From seamless on-site registration and badging to our feature-rich event app, networking tools and live polling, our commitment to collaboration drives dynamic and memorable experiences.

See us in action below and discover how we make every event extraordinary.

NHS Confederation DEMEC 2025
nhs confederation conference badging by crowdcomms
nhs and crowdcomms conference photo
great badging experience

WHY WORK WITH US

CrowdComms specialises in event and conference mobile apps, virtual and hybrid event platforms, and registration and badging solutions.

Whether you’re planning an internal conference, product launch, organizing a trade show, or hosting a webinar, CrowdComms has a solution for you. In person, virtual, or hybrid, all available in one platform. From complete self-managed to full-service solutions, CrowdComms caters to events of all sizes and complexities.

Ready to elevate your next event? Contact the team today to discover how CrowdComms can support your event experience!

97%

Customer Retention

96%

5* Customer Rating

70

NPS Score

Exceptional

Customer Support

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