International Agency for the Prevention of Blindness: Empowering Global Eye Health Advocacy with CrowdComms
Key Achievements
Attendee Adoption Rate (Logged In)
Mobile App Usage
Over 2200
Personalised Sessions
493 Business Cards Exchanged By 162 Delegates
Background
The International Agency for the Prevention of Blindness (IAPB) is a leading force in global eye health advocacy, known for orchestrating impactful campaigns like World Sight Day and initiatives such as 2030 In Sight.
In their quest to elevate eye health as a fundamental right, IAPB partnered with CrowdComms to host the 2030 In Sight event, bringing together 660 experts and advocates from around the world. The collaboration aimed to launch the next phase of the 2030 In Sight Strategy, foster collaboration, and equip attendees with essential resources through a dynamic event experience.
Event Goals
- Launching the next phase of the 2030 In Sight Strategy with a focus on eliminating avoidable sight loss.
- Facilitating connections and collaborations among over 400 experts, partners, and advocates.
- Providing attendees with expert-led sessions, interactive workshops, and practical tools.
- Creating a diverse event experience with flexible networking and personalised learning journeys.
- Raising global awareness and inspiring a movement prioritising eye health as a fundamental right.
Product Used
At this year’s event, an Event App was reintroduced in response to feedback from exhibitors, partners, and attendees at the Singapore 2023 event.
Following extensive research, competitive quotes, and peer recommendations, CrowdComms was selected as the App provider. The App enabled attendees to browse the agenda, customise their schedules, access floor plans, and connect with peers. Features like live polling boosted engagement during sessions, and the ability to upload supporting materials to the App supported the event’s commitment to being paperless.
Challenges
- Maximising exhibitor and sponsor reach through both physical and virtual presence.
- Streamlining networking for in-person and online attendees.
- Enhancing online engagement with interactive features for livestream delegates.
- Promoting sustainability through a paperless event approach.
Solution
- Hybrid Marketplace for Increased Participation: CrowdComms’ exhibitor and sponsor profiles, chat, and business card features created a virtual marketplace, allowing global delegates to engage with exhibitors seamlessly.
- Streamlined & Paper-free Networking: Online networking and business card scanning technology facilitated enhanced connections without the need for physical business cards.
- Improved Online Delegate Experience: CrowdComms’ online registration and livestream capabilities ensured smooth last-minute registrations, efficient data collection, and insights into popular sessions.
- Comprehensive Support: CrowdComms provided continuous remote support, ensuring a customised and smooth-running event across time zones.
Conclusion
The collaboration between IAPB and CrowdComms for the 2030 In Sight event marked a significant milestone in eye health advocacy.
Through innovative technology and tailored solutions, CrowdComms helped IAPB achieve its goals, overcome challenges, and drive global action in prioritizing eye health. The event not only showcased key milestones in the 2030 In Sight Strategy but also set a new standard for hybrid events in the advocacy space.
What They Say
“CrowdComms exceeded our expectations with their app and exceptional team support. The platform was user-friendly, especially loved by our delegates for its networking features like the digital business cards. Tilly and Sarah provided invaluable event support, always quick to respond and assist. The live polls and push notifications were seamless and engaging. We had a fantastic experience and would gladly recommend CrowdComms to others.”
Becki Perryman, IAPB
CrowdComms In Action
At CrowdComms, we dive headfirst into every project, becoming full-on members of your team to ensure your event’s success. From seamless on-site registration and badging to our feature-rich event app, networking tools and live polling, our commitment to collaboration drives dynamic and memorable experiences.
See us in action below and discover how we make every event extraordinary.
Frequently Asked Questions
A mobile event app is a mobile or web-based application that supports event attendees with agendas, engagement tools, content, notifications and interaction.
The best event app depends on your goals. For engagement-led events, specialist mobile event apps often outperform all-in-one platforms.
Attendees use event apps that are intuitive, interactive and relevant to their experience. Are event apps dead? Definitely not. Read or watch our 2025 Event Advice on event apps.
Yes, modern event platforms support in-person, hybrid and virtual attendees through mobile and web-based access.
About
2030 IN SIGHT LIVE is the International Agency for the Prevention of Blindness’ flagship global event, bringing together leaders, policymakers, researchers, and advocates from across the eye health sector.
The conference focuses on accelerating progress toward the 2030 IN SIGHT strategy, a global initiative to eliminate avoidable sight loss and ensure universal access to eye care by 2030.
- event app