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Wow Sponsors and Exhibitors With Event Lead Capture

Attracting exhibitors and sponsors to your event means providing great ROI.  A major incentive for exhibitors to participate in your event is the opportunity to collect quality leads.

CrowdComms digitally enabled lead capture is the perfect way to gather qualified leads.  Easy to use, our intuitive platform turns any mobile device into an effective lead capture tool.

Believe your sponsors and exhibitors want to covert connections into powerful leads?  Are they keen to ditch cumbersome business card collection? Do they need to spend less time inputting data?

Here’s the low-down:

Mobile Ready & Cost Effective

Our event lead capture app sits neatly on exhibitors’ mobile device, which means no additional hardware to wrangle or purchase.  As attendees visit stands and booths a quick scan of their badge (from any smart device) is all that’s required to gather data.

Quality Qualified

We know all leads are not created equal. It’s why our platform allows companies to include qualifying questions, star ratings and notes to ensure lead information is always meaningful and consistent.

Real-Time Access

Once collated, information is immediately available to view, manage and export by any member of the exhibitor team. And if the Wi-Fi drops out, there’s no panic; the system functions without a connection and will sync when Wi-Fi is available again.

Custom Branding

Our lead capture platform will always look like a part your event. Custom design ensures brand continuity and a strong exhibitor/sponsor profile.

Powerful Data

The event lead capture also delivers powerful benefits for event organisers.  Real-time data allows exhibitors to manage attendee traffic throughout the event, e.g. if their booth needs a visitor boost they can take immediate steps (such as promote a scheduled demo or donut giveaway in the activity feed) to increase attendee traffic.

Incentive Compatible

While general attendee traffic will deliver a percentage of leads, incentives, gamification and achievements will really get the lead capture humming.

CrowdComms digital platform supports digital passports (replacing the old stamp and cardboard), games and competitions. All of which encourage participation, booth visitors and engagement for exhibitors and attendees alike.

If you’re incentivising attendees to visit every exhibitor booth or a series of key stands, make it easy for attendees with a progress bar at the top of their digital passport.

Takeaway:  our digitally enabled event lead capture is the smart way to offer exhibitors and sponsors a powerful ROI that will make your event a must-attend year after year.                   

 

Discover The Power of Event App Plug-Ins

Sometimes your event calls for a little ‘extra’.

It’s why we’ve developed a series of event app plug-ins to give your app that custom feel…without the custom price tag.

Ready-to-go whenever you need them, CrowdComms plug-ins are the easy way to give your attendees the features they need for a compelling event experience.

1. Coffee

Want to give your attendees great hassle free coffee? Try our new coffee ordering plug-in.  Attendees can request coffee straight from their mobile device.

Whether they want a skimmed flat white, long black or soy latte, our clever little widget will deliver requests direct to the event’s on-site barista (who manages orders from his or her device).

Great coffee, ready in an instant, means attendees avoid the hassle of long lines and make a quick return to the event action.

2. Exhibitor Meetings

  

Need a comprehensive appointment feature? We’ve got what you need for accurate scheduling that streamlines exhibitor-to-attendee meetings.

A dedicated portal allows attendees to book appointments direct from their mobile device.  A daily appointments screen shows which exhibitor is available and when.  Attendees simply choose their time and book.

Exhibitors also get direct access to their appointment schedule that updates in real-time as attendees make their booking.

3. Digital Passport

Remember the days when attendees carried around sorry looking bits of cardboard to get visitor stamps from exhibitor stands?

We’ve made the card and stamp redundant and replaced them with smart QR codes and meaningful data.   Our passport plug-in makes participating in exhibitor incentives a breeze.

At exhibitor stands attendees tap the event app icon and scan the QR code for an instant stand ‘check-in’.  With their details registered, attendees are immediately in-play for whatever incentives, games or challenges the exhibitor and/or the event is running.

Attendees can chart their visits via a handy progress bar at the top of the screen.

Takeaway:  event app plug-ins are the easy way to custom fit your event app so it gives attendees, exhibitors and sponsors an experience they’ll remember.

3 Ways to Boost Pre-Event ROI for Exhibitors

While your exhibitors are thinking about travel plans and booth design, they should also be focusing on marketing their presence at the event.

Help them by sharing marketing materials such as:

  • Email signatures
  • Web banners
  • Exhibitor badge for their website
  • Email invites

1. Booth Selection

Booth location is critical to ROI, your exhibitors want to get as much traffic as possible. Collect data from past conferences and find where the most traffic flowed. If you have a large venue, ensure that you space out your stages or seminar rooms, this encourages attendees to see as many exhibitors as possible.

Use an event management system that allows them to make those selections online in real-time. Some allow for wait lists for spots as well. Use pin-dropping on your event app so that attendees can easily find the exhibitors they want to see.

2. Exhibitors Meetings

After the marketing toolkit, suggest that they begin inviting attendees to meet with them at your event. Make sure they don’t expect that attendees will just drop by. Some of them will, but they should do everything they can to ensure the ones they want to see get seen.

A hosted buyer system is great for encouraging meetings. Cover the costs of some of the more influential attendees at your event, in exchange for them booking 5 meetings each (for example).

Give your exhibitors the technology to make scheduling these meetings easy. Use an event app to allow attendees to build their own personal schedules and organise their appointments.

3. Exhibitor Webinar

There are always event specifics that must be explained and best practices that exhibitors may not know. Host a webinar to ensure your they have the information they need to be successful.

Add value for your them by including tips for a successful booth or cutting costs at events. Don’t expect that their company has shared the secrets to event ROI. Instead, help your exhibitors discover them, it will benefit you in the long term.

10 Ideas to Boost Your Exhibition Fair (Part 2)

This is Part 1, for Part 2 click here.

When you’re organising an exhibition fair, your success depends on the success of your exhibitors- the amount of valuable leads they generate dictates whether they will return.

Attracting lots of attendees is extremely important, but it’s not always just about numbers. Think about the kind of attendees your exhibitors are interested in. If those attending are not relevant to those exhibiting, it’s disappointing. As an organiser, you have to balance both quality and quantity of visitors.

Your marketing campaign must target the right attendees and effectively communicate the whys of your event. Here are 10 ways to do just that and increase the positive results for all event stakeholders.

6. Strategic Sponsorship

Sponsorship can not only provide much needed additional funds for your trade show, but it can actually increase its credibility. If you partner with a trusted brand that is well known in your industry, it can act as a seal of approval for your event.

You can also benefit from your sponsor’s network for promoting your event. Of course, they’ll be looking for a good deal in return, so make your offer an appealing one.

Ensure that your sponsorship proposal is impressive, it’s worth putting a lot of time into this. If you’re using an event app, make sure you highlight any opportunities for exposure.

7. Hosted Buyer Model

To encourage valuable attendees at your event, introduce a hosted buyer programme. You cover the attendance costs of those buyers and work with selected exhibitors to identify and screen potential attendees.

In return for having their ticket, transport and hotel costs covered, hosted buyers must choose and attend a set number of meetings. This means that your conference will attract people with a genuine interest in your exhibitors. More leads will be generated as a result of this.

Use personalised scheduling on your event app to make it easy for attendees to keep track of their appointments and find stands.

The model was pioneered by event industry show IMEX in the 1980s and has proved a huge success, with the organisers now hosting thousands of buyers every year.

8. Event App Gaming

Gamification can be used to facilitate meetings and encourage movement around the venue.

Set up a scavenger hunt style game on your event app. Set challenges like “Visit an event app provider’s stand”- attendees would have to go to a relevant stand and have a meaningful conversation with a stand member to get the code.

Offer points for completing challenges and award a prize to the top three scorers. This is a more creative way to generate leads, it may also introduce people who would have never met otherwise!

9. Open up attendance to virtual participants

Many people who may want to attend your trade show will not be able to, whether that’s due to date, location or work commitments.

You can make sure you don’t miss out by providing a live content stream. Ensure your exhibitors benefit by requiring virtual attendees to register their interest with a couple of exhibitors the via exhibitor zone of your website. You will also be able to add them to your mailing list for future promotions.

10. Exhibit at other industry events

If your show is a new one, taking a stand at an existing, well-attended industry event can be a great way to raise brand awareness. There will be plenty of networking opportunities with both potential exhibitors and attendees.

Make sure you are honest with the organiser about what you’re promoting and demonstrate how your show is complementary not competitive.

Depending on the scale and scope of your show, you could also consider participation in foreign exhibitions. This will help open your event up to an international attendance, even if they only become remote attendees.

10 Ideas to Boost Your Exhibition Fair (Part 1)

When you’re organising a trade show, your success depends on the success of your exhibitors- the amount of valuable leads they generate dictates whether they will return.

Attracting lots of attendees is extremely important, but it’s not always just about numbers. Think about the kind of attendees your exhibitors are interested in. If those attending are not relevant to those exhibiting, it’s disappointing. As an organiser, you have to balance both quality and quantity of visitors.

Your marketing campaign must target the right attendees and effectively communicate the whys of your event. Here are 10 ways to do just that and increase the positive results for all event stakeholders.

1. Promote Early On

A common mistake organisers make is leaving their pre-show communications to the last minute. Some of the bigger and more successful trade events begin promoting their next edition right after the doors close on their current show.

Your ‘save the date’ promotion email should be sent a minimum of eight months before the event to ensure you reserve a place in peoples’ diaries. From this point, build up your communication to keep everyone up to date and to remain at the back of peoples’ minds. Ideally, keep these lines of communication going all year round.

An event app is another great device for keeping in touch with your attendees throughout the year.

2. Contact Associations

Typically, industry associations won’t sell email lists of their members. They may agree to add news of your show to their members’ communication, if they feel that your event would be of interest to their members.

You can boost your chances by approaching them with exclusive offers for members, such as free or discounted tickets. Consider also offering them a free stand at your show to help them boost their membership.

3. Partner with Press

Another great source of industry contacts are trade publications. Usually you can strike a commercial deal to send out an email marketing campaign to their subscriber base. You could also pay for advertising in their magazine or online.

If you’re on a tight marketing budget, you can suggest a barter agreement whereby the publication is given exhibition space at the show, and you are given free promotion in return. If you’re having keynote speakers on the programme, you could also arrange an exclusive interview with them, so they’re getting high quality content too.

Your event app provider will supply you with a sponsorship promotion pack. Encourage trade publications to become sponsors of your event and showcase them in your event app. ROI is recorded and is quick to download, use this data to showcase your event to sponsors for the years to come.

4. Co-Locate

You could boost your attendance at the same time as slashing costs by joining forces with a related but non-competing show. Co-locating can increase the attractiveness to attendees, essentially offering them two events for the price of one.

Large, well positioned venues come at an enormous expense. It makes sense to share the cost with another event.

According to Meetings & Conventions, 44% trade show organisers are considering co-location.

5. Provide Promo Tools

The whole reason that companies choose to exhibit is to attract the right kind of attention. Make it easy for your exhibitors to promote their attendance at your show by providing them with a range of marketing materials.

Design banner ads they can add to their website, a customisable e-blast they can send to their customer database, and a branded email signature, so their show presence gets promoted with every email they send.

Encourage them to build their profiles into your event app, or do this for them with information they provide. Company bios, logos, websites etc. can all be added into the event app. As well as this, offer exposure via a roll-over banner ad. This way, you can offer maximum exposure to your exhibitors on the event app.

Just make sure you track their activity with custom tracking codes, so you can see which exhibitors are proactively helping to promote the show (and drive ticket sales), and which ones are not. This will help guide on where to spend most of your attention.