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Your Guide To The Perfect Event App Pop-Up

If you have a mobile device, and use apps, you will be familiar with push notifications.  These concise messages pop-up on our screens to remind or persuade us to take action.

While push notifications are a valuable marketing tool, they also serve as an important communication channel for event organisers.  Need to get urgent information to your attendees quickly? Push notifications will tell them what they need to know, when they need to know it.

But how do you ensure attendees will take notice when your pop-up hits their screens?  Here’s our guide to getting the perfect push notification strategy.

Enabling Push Notifications

Just because an app supports push-notifications doesn’t mean users will receive them.  Most apps require users to give permission for notifications to be sent to their device.

While this opt-in is fine for general apps, event apps are different because they are often used to communicate urgent updates.  It’s therefore really important attendees have the push notifications enabled within their device settings when they download the app.

To encourage opt-ins make sure attendees know why pop-ups are a key feature of their event app, i.e. they could miss out on valuable information such as travel reports. 

Staying On Point

Pop-ups must be relevant to recipients.   Notifications that don’t offer immediate value to the attendee increase the risk of future pop-ups being ignored.

Last minute updates, such as agenda changes or room switches, have obvious value.  Use that as a guide when you’re assessing the necessity of other notifications and ask yourself:

a) Do attendees really need to know this?

b) Will it add value to their event experience?

For example, a reminder that reception cocktails are about to be served will be useful to busy attendees who may have lost track of time.

Keep it Short

The perfect pop-up can be read in a glance.  While detailed information has its place, updates and reminders are best delivered in short sentences that get to the point.

Make sure your key point can be seen without having to open the notification. Many attendees may see the message on a locked screen while busy with other event activities.

If you’re sending pop-ups with links to additional content (such as video images) keep the text short but use words that will entice the receiver into opening the notification (especially if the attendee cannot open at time of receipt).

Timing is Everything

Relevant notifications will help make sure you’re not bombarding attendees with messages.  Too many notifcations will either distract them from your event or cause them to switch off.

Keep pop-ups to a minimum and use only when necessary. Schedule messages in advance (e.g. reminder for the lunch service) so you can see the notification frequency.

Aim for 1 to 2 messages every 1 to 2 hours.  This still allows for urgent updates to occur without cluttering your notification schedule.  Aim to send during event break periods and avoid unsociable hours or during high-profile sessions such as keynote speaker presentations.

 

 

NEWS: CrowdComms/GalaBid Open Hong Kong Office

We’re thrilled to announce an exciting new venture. CrowdComms and sister organisation, GalaBid, have opened a new office in Hong Kong to service the burgeoning events and fundraising market in Asia.

The move sees our two brands strengthen their position in the Asia Pacific region and reinforce a successful period, which has seen the combined operation triple its workforce.  The move extends our global presence, which includes operations in Australia, New Zealand, UK, Ireland and the US.

Peter Hair, CrowdComms/GalaBid Co-Founder and Managing Director, said, “The increasing demand and sheer scale of the opportunity in the Asian market, specifically Singapore, Hong Kong and China, fuels our decision to open our fourth CrowdComms/GalaBid office in the region. The team have been working incredibly hard and are thrilled with this exciting new step.”

Both CrowdComms and GalaBid will roll out their full range of services to the Hong Kong (and regional) events market. In conjunction with development partner, Entegy, CrowdComms will provide event apps; registration kiosks, polling and lead capture platforms.

The CrowdComms and Entegy partnership has been integral to our ability to enter the Hong Kong market. The Entegy Suite provides event organisers with forward thinking solutions for engaging and immersive events. We’re proud to deliver those services under the CrowdComms brand.

GalaBid will service the Hong Kong non-profit industry with its digital fundraising solutions developed in-house.

Contact

Event and fundraising professionals in Hong Kong looking for seamless end-to-end technology solutions that take you from pre-event marketing to post-event analysis can contact Molly Tsang at the CrowdComms/GalaBid Hong Kong office for a personalised demo.

Hong Kong contact, Molly Tsang
e: mtsang@crowdcomms.com.au

t: +852 93880509

 

 

 

 

Wow Sponsors and Exhibitors With Event Lead Capture

Attracting exhibitors and sponsors to your event means providing great ROI.  A major incentive for exhibitors to participate in your event is the opportunity to collect quality leads.

CrowdComms digitally enabled lead capture is the perfect way to gather qualified leads.  Easy to use, our intuitive platform turns any mobile device into an effective lead capture tool.

Believe your sponsors and exhibitors want to covert connections into powerful leads?  Are they keen to ditch cumbersome business card collection? Do they need to spend less time inputting data?

Here’s the low-down:

Mobile Ready & Cost Effective

Our event lead capture app sits neatly on exhibitors’ mobile device, which means no additional hardware to wrangle or purchase.  As attendees visit stands and booths a quick scan of their badge (from any smart device) is all that’s required to gather data.

Quality Qualified

We know all leads are not created equal. It’s why our platform allows companies to include qualifying questions, star ratings and notes to ensure lead information is always meaningful and consistent.

Real-Time Access

Once collated, information is immediately available to view, manage and export by any member of the exhibitor team. And if the Wi-Fi drops out, there’s no panic; the system functions without a connection and will sync when Wi-Fi is available again.

Custom Branding

Our lead capture platform will always look like a part your event. Custom design ensures brand continuity and a strong exhibitor/sponsor profile.

Powerful Data

The event lead capture also delivers powerful benefits for event organisers.  Real-time data allows exhibitors to manage attendee traffic throughout the event, e.g. if their booth needs a visitor boost they can take immediate steps (such as promote a scheduled demo or donut giveaway in the activity feed) to increase attendee traffic.

Incentive Compatible

While general attendee traffic will deliver a percentage of leads, incentives, gamification and achievements will really get the lead capture humming.

CrowdComms digital platform supports digital passports (replacing the old stamp and cardboard), games and competitions. All of which encourage participation, booth visitors and engagement for exhibitors and attendees alike.

If you’re incentivising attendees to visit every exhibitor booth or a series of key stands, make it easy for attendees with a progress bar at the top of their digital passport.

Takeaway:  our digitally enabled event lead capture is the smart way to offer exhibitors and sponsors a powerful ROI that will make your event a must-attend year after year.                   

 

Your Best Event App Notification Strategy

When you need to give your attendees the most up-to-date information, event app notifications and alerts are the go-to communication tool.  Ready to read in real-time they let people know time sensitive detail, such as room changes, speaker swaps and entertainment alerts.

While notifications are a hard working event app feature, did you know you can squeeze even more goodness from these handy pop-ups?

Set and Schedule

Alerts are great for last minute updates, but you can also pre-schedule your notifications.  Think about how they can fit into your event communication strategy.  Do you want to remind guests about the registration process? Or is it important to prompt attendees to complete the post event survey?  Maybe a late afternoon promo of the evening’s entertainment will boost energy levels!

Setting scheduled alerts means you only have to focus on last minute changes that crop up during the event.

Sponsor Messages

Make sure sponsors can maximise engagement opportunities by offering them pre-scheduled event app alerts.  Scheduled messages can include incentives to visit their booth, website links or exclusive promotions.

Not only does messaging introduce added value for sponsors, it is a key feature that differentiates your sponsorship package levels.

Gamification

Keeping event games fueled and fired is another feature in your alert tool kit. Incorporate notifications into your gamification strategy means attendees will be hungry for new alerts!

Schedule notifications that provide passcodes or maybe send out clues as to passcodes can be found. You can also issue updates on how the leaderboard is looking to ramp up the competition.

Targeted Alerts

Are you running a dedicated reception for first-time guests? Do you want to communicate with event speakers? Targeted alerts communicate with specific groups or individuals

This means you can send information to help drive attendee behavior, provide group-specific information and keep your communication focused to bring more value to your attendees and event guests.

Creative Content

Don’t limit your alerts and notifications to just text.  Digital marketers will always include rich content (such as videos and images) in their communication strategy. This multi-layered approach means information is delivered in a variety of formats to grab attention and keep recipients engaged and interested.

Do likewise with your real-time pop-ups.  Whether its sponsor messages or event entertainment info, a mix of formats will focus attendees’ attention where it’s needed.

Think Strategically

Like any communication strategy, your approach to alerts and notifications should be focused, relevant and timely.

Too many notifications will quickly lose recipients’ attention.  Always think about the purpose of the alert. Ultimately each message should bring value and add to attendees’ event experience.

As a guide, one message every few hours is generally a good frequency but this may change depending on event activities and attendee engagement.

 

Does Your Event Have Big Screen Power?

Mobile screens are perfect for the hard working event app. However, while small screens are beautiful, big screens can give your event a powerful boost when it comes to attendee engagement and sponsorship revenue.

CrowdComms Live Display provides an exciting focal point that inform, entertain and unite audience members.

Big Screen Power: Increased Sponsorship Revenue

Live Display screens offer an immersive and attention grabbing opportunity for sponsors.

Provide great ROI for your sponsors by showcasing their brand on the Featured Partners screen. The ability to rotate through multiple images or logos means you can create an equal amount of promotional space for different sponsors.

Big Screen Power: Real-Time Information

While an event is in full swing, attendees’ mobile devices may be tucked away in pockets or bags. Keep people informed of important event changes by communicating via the big screen.

Real-time updates, alerts, notifications and information pushed to the Live Display mean attendees can stay in the loop at all times.

Pro-tip: use the Agenda screen to remind attendees what’s currently taking place and what’s happening next.

Big Screen Power: Amplified Engagement

 

It all happens on the big screen! From social media activity to gamification updates and leaderboards, eyes will be glued to the Live Display for eagerly anticipated updates.

Promote all the smart observations your attendees are making on social media by highlighting key posts and interesting insights.

The Leaderboard screen keeps your attendees engaged with your event games and fuels their (good-natured) competitive spirits!

Pro-tip: if your gaming strategy includes engagement with sponsor stands, don’t forget to include how Live Display will boost game engagement in your pitch to potential sponsors.

Big Screen Power: Smart Content

All this amazing activity has to cost extra time and effort, right? Wrong! Live Display will integrate with your existing event technology.

Live Display retrieves event data from the event app and organises it into sections (gamification, social media feeds etc.) without any manual intervention by the event organiser.

How To Avoid Event Social Media Pitfalls

Whether you’re running a school fete or global conference, your event needs to have a social media profile.

Social media provides a forum for you to connect and share ideas and information with your attendees. It can generate buzz and enthusiasm for your event, boost ticket sales, create lasting positive impressions and inspire raging FOMO in those who missed out.

However, it can also go horribly wrong.

While the examples given the Inc.com post are extreme cases, it’s easy to trip up on social media. Here are some tips to avoid your hash-tag turning sour:

Have A Policy

While posting on social media can seem like freewheelin’ fun times, in reality it pays to have clear and widely understood policy that provides an engagement blueprint for you and your team.

You may have a social media/content manager who fully understands the event social media brief, including content language and tone, but what about team members who may post event related content across their personal channels?

Team cheerleading across social media can be important and influential, so help them understand them how to craft their event related posts. Issue guidelines around language, hot- button issues, personal opinion vs. company line and appropriate image use.

Pro tip: a useful analogy is to ask team members who want to post event related content to think about how they would act if they were at the event in person – and post accordingly.

Don’t Ignore Reputational Weaknesses

If you’re running a conference for an industry renowned for poor service or terrible time-keeping or low quality standards tread very carefully when attempting to spark conversation on social media.

The weaknesses may be a necessary by-product of low-cost, for example, but pretending they don’t exist or glossing over them with an inappropriately upbeat hash-tag could backfire. Understand how people engage with the event industry or brand you’re promoting and use this to craft your social media strategy and posts.

Keep Watch For Timely Issues

Your on point hash-tag might be the perfect reflection of your event, but don’t forget that every post will exist in the wider social media universe.

Whether it’s an emerging natural disaster, a political movement or troubled brand ambassador – a hash-tag that inadvertently connects to a divisive or important issue will appear clumsy at best and wilfully ignorant/malicious at worst.

Research your event social media themes and hash-tags in the hours leading up to posting. If a situation emerges during your campaign, don’t be afraid to change strategy. A few explanatory posts with the new hash-tag makes any negative associations easier to avoid.

Monitor and Respond

Keep an eye on your event mentions and respond to any potential difficulties quickly.   Include referral guidelines in your event social media policy. If team members encounter complaints, negative feedback or inflammatory event related content they are best referred to (and dealt with by) the appropriate marketing or customer relations expert straight away.

Fast and appropriate responses avoid public arguments that can quickly degenerate into a viral nightmare.

Pro tip: if your social media posts go awry, take responsibility and apologise where necessary – don’t ignore and hope it will go away.

 

 

How To Communicate At A Multilingual Event

A key part of an event app’s success is its adoption rate.  Factors such as device compatibility and app awareness can affect adoption rates. App adoption depends on event attendees knowing about the event app and being able to use it.

So what happens if you have a global conference that needs to communicate with its attendees in multiple languages?

Secure A Multilingual Event App

Event attendees might have the right mobile device to access your event app but the content may be delivered in an unfamiliar language. With over 200 languages around the world, it is important your event app can communicate information in language attendees understand.

A multilingual event app will translate its content into multiple languages according to attendee need.

Choose Your Primary Or Default Language 

Although your conference may need to communicate in different languages, there will need to be a primary or default language.

This should to be the same language the actual conference content is being delivered in. If the conference is being delivered in Mandarin then Mandarin should be the default language.

Research Attendee Demographic

Obviously communicating in the right language means knowing your audience. Pre-event registration forms may be able to give you an accurate account of attendees’ language mix.

If you have a large number of people who are coming from one particular country (and it is generally known the primary event language is not a common second language in that country) then have that language as a second language within the event app.

For example, you may be running a conference where the content will be delivered in English. However, you know the audience will comprise of many Russian delegates. Then you might provide Russian as a second language for your event app.

What If You’re Not Sure?

What if you’re not sure of your attendees’ specific language requirements?  Select the languages that are widely known across the world such as English, Spanish, French, Russian Arabic and Standard Chinese. These will give you great coverage if you are not entirely sure on the demographic of your audience.

Minimise Your Workload

The more languages the more work when it comes to providing content!  Look for an event app provider (such as CrowdComms) that can provide an automatic translation service i.e content is immediately available in the required language.

Pro-Tip:  Do not rely on machine translations for anything other than single words as they are often incorrect when it comes to long descriptions on your event app.

Takeaway

A multilingual event app will ensure all attendees can fully engage and participate in your event content.

Shaking up Your Event Sponsorship Offering

Event sponsorship is often recognised as one of the most sophisticated, credible marketing strategies which places a brand directly in front of their target audience.

And now there’s a way to create highly targeted event sponsorship packages that not only expand upon your event’s sponsorship offerings, but delivers directly to the sponsor’s goals. Read on to up your sponsorship sales game!

1. What do your sponsors want from an event sponsorship package?

First, determine what value your sponsors are seeking:

  • Increased brand exposure?
  • To influence and engage with their audience?
  • Drive more traffic to their website?
  • Collect information on their target audiences behaviour and attitudes?

2. Achieve their goals with event technology

Put your event app sponsor front and centre with endless opportunities to place their logo and brand:

  • App splash screen
  • Custom icon in the main app menu
  • Clickable banners throughout the event app
  • Sponsored page headers or program session pages
  • Interactive sessions welcome screen and sponsored questions or messages
  • Kiosk welcome screen
  • Attendee name badges

Influence and engage with the audience

  • Create an interactive event app game element, rewarding attendees with points for visiting sponsors’ booths, app page or website.
  • Incentivise check-ins to sponsored sessions.
  • Include a sponsored activity feed with welcome message from the sponsor and sponsored posts.

Increase traffic or drive audience to sponsored resources

  • Send push notifications and pop up messages to attendees, directing them to specific sponsored content.

Collect information on the audience

  • Gather information for your sponsors using submission/feedback forms.
  • Use sponsored questions using live polling.

Once you’ve defined what your event app sponsors want, you can create the ultimate custom package exactly for them. Make the most of analytics and tracking data to show Sponsors tangible data, which they can use to measure their ROI.

Web Apps: Why You Need Them

 As clients and attendees become more technologically savvy, the demand for digital at events continues to grow, that’s where Web Apps comes in. Like it or not, apps are an essential component of meetings these days and delegates have increasingly high expectations of their app experience.

But what if attendees don’t have an Apple or Android phone? Or no smartphone at all?

Also known as HTML5 Apps, web apps ensure all attendees have access to your event information and social features, regardless of their device.

The simplest explanation for a Web App is a ‘website’ version of the native app. Attendees can log into and engage with all app activity via a personal desktop or laptop. The system is cloud-based which means all information is perfectly synchronised – so nobody need miss out.

When to use a Web App

Web Apps can be used to complement any event, but there are some areas of use that have proved most valuable:

  • Corporate meetings – where attendees will be more likely to have laptops
  • When apps contain many documents or lots of text – gives attendees access on their laptop or desktop before or after the event
  • As a backup for the native app – for attendees with Windows Phones, Surfaces, Laptops and so on.

What to look for in web apps

Not all web apps are made the same. Here’s what to consider when comparing web apps.

  • Functionality – does the web app have the same features and functionality as the native app?
  • Usability – is it well designed? It doesn’t matter how good it is, if it looks bad or is too hard to use it’s going to turn users away.
  • Security – Does the web app offer SSL and have the ability to password protect or allow users to log in?

Should I have a native app or web app?

Well the answer is, both.

Native apps (built for iOS or Android) make the most of device’s hardware while web based apps often cannot. Things like accessing the device camera, sending a push notification to lock screens etc. need to be developed specifically for the type of phone or tablet.

Native apps and web apps are complementary options that provide event attendees easy access to valuable event material.

Web apps perfectly complement your native app, providing peace of mind that your event attendees have easy access to valuable event material, regardless of their device.

Do you need a dedicated event app portal?

If you’re an event organiser or business running multiple events – you should consider your own branded event portal. This is a standalone, branded event app portal, from which attendees can access any number of your event apps, even those running simultaneously.

Personalised branding

Add authority to your brand and ensure a smooth user experience with your own event portal. Brand all the app graphics including the icon shown in the App Stores, download page to link users to the relevant App Store, splash and loading screen which appear upon opening the app.

Extra sponsorship potential

Put your sponsors front and centre by placing their logo and brand on the app store tile, download page and portal loading page. This is great for a global technology sponsor.

Save costs and time

Having this offers a great return on investment. Every app build required will available as an embedded app within your portal. Having a store listing for each event is costly and is subject to app store wait time.

Advertise other events

Use your portal to show other upcoming events and allow attendees to register straight from within the page. This encourages increased attendance and app adoption rates.

Replicate other projects

Why reinvent the wheel if you’ve already created the perfect custom event app. With the Entegy Core you can replicate your projects and content, then tweak for each event.

Better user experience

Easily instruct attendees to download your event page, no need to search for a third party in the app store. If your attendees are going to a number of your events they only need to download the portal app once and select their event, no need to have multiple apps or delete and download a new event app each time.

How do they work?

Event portals serve only your events. Download your app from apple or android app store. Open the portal app on your device, then simply select the event from a list or enter a private event code.

Each time an attendee opens the portal app on their phone it automatically remembers their selection and will open to the same event they left.

5 Ways to Drive Engagement at Your Next Event

One of the toughest jobs faced by Event Professionals is captivating their attendees. Between juggling venue hire, sponsor prospecting and stakeholder management, there’s a lot that goes into organising an event. A common pitfall can be neglecting or not maintaining attendee engagement leading up to an event. With a little planning and the right event app, driving engagement at your next event can be as effortless and rewarding for you as it is for your attendees.

1. Push Notifications

Keep your attendees in the loop by sending push notifications in the lead up to your event. Advertise speakers, exhibitors, sponsors, key event app elements or new content to keep your attendees checking back and engaged. Bonus points for making use of notification links to direct attendees to relevant pages.

Plan ahead of time, set up a document of all planned push notifications and times for stakeholder approval. You’ll then be able to pre-schedule your push notifications using your event app, leaving you to focus on running the event.

2. Gamification

Level up your event by introducing gamification! An event app leaderboard is a great way to drive app adoption rates and engagement. Attendees are rewarded with points and achievements for completing challenges, driving them to explore the event app and engage with their fellow peers. By providing a platform for friendly competition, you’ll be opening up a whole new means of social engagement, helping to break the ice before the event has even begun. There are also a number of opportunities to further encourage your delegates by offering up prizes for those highest scoring individuals.

3. Activity Feed

Build a digital community within your event app by providing a platform for attendees to share experiences and post photos. Lead the way by prompting discussions and posting images of event preparation to build excitement. By establishing a welcoming social environment in your event app, you’ll create a means for your delegates to network and socialise, ensuring their continued activity.

4. Interactive Sessions

Collaborate with your speakers to organise exciting and engaging sessions. Gather each speaker’s desired questions or event app live polls pre-event. Advertise these sessions through event app push notifications to help build interest and attendance. Couple this with the session bookmark feature to allow your attendees to customise their personal schedule.

5. Promotion

Build buzz around your event app by taking advantage of already established social media channels. Work closely with your sponsors, exhibitors and invited speakers to generate engaging content leading up to the event and share it on social media and within your event app. Consider creating a hashtag to further promote the event app and event. Lastly, get creative! A picture is worth a thousand words and a video is worth even more – here’s an example to get those creative juices flowing.

Twitter’s New Feature is Exciting for the Future of Events

On the 10th of October, Twitter released a new feature called “Happening Now”. It’s aimed at newcomers to the site, by highlighting groups of tweets about a trending topic. It’s beginning with big sporting events in the US, before expanding to other areas like entertainment and breaking news.

What Does This Mean for the World of Events?

This is exciting for the future of events. As we’ve seen, Snapchat’s ‘story’ feature makes an appearance on most social media platforms now, boosting FOMO through the roof! The future of the combined event is undeniable, event tech means that your event can market itself for the future.

An event app can integrate with your social media channels, meaning that it will be even easier for attendees to share highlights. The future of event apps will most likely include in-app ‘stories’, which could perhaps be downloaded by planners and used to showcase event highlights.

Hasn't Twitter Done This Before?

Much like “Happening Now”, Moments offers a way for attendees to learn more about a given timely topic across a number of categories such as sports, news, and entertainment.

But Twitter Moments are a curated selection of tweets that tell a story, while Happening Now will take users to a dedicated timeline of tweets related to the event at hand. Moments are also often more visual, featuring images and videos, which is why they’ve been likened to Twitter’s version of Snapchat or Instagram’s “Stories.” Who knows, event apps may catch up in the near future.

What Makes Happening Now Different?

In a demo of the new feature posted to the official @Twitter account, there are Happening Now events for large sporting events shown at the top of the Twitter timeline. You can swipe horizontally through these events, each depicted with a title and an image.

When you tap into an event to see more, a customised timeline containing real-time tweets about the event appears.

Twitter already offers ways to tune into live events via its network, including via its live video streams of an event, as well as by following an event’s hashtag.

Happening Now builds on top of Twitter’s understanding of how to sort tweets associated with an event, like live video. The tweets will display algorithmically in these new, custom Happening Now timelines.

What’s interesting about this new implementation is that it’s not entirely hashtag dependent.

In the brief demo Twitter shared, some tweets did reference hashtags related to the event at hand. However, other tweets only referenced the match up in plain text and sometimes only vaguely.

Overall...

Twitter has made itself more accessible to those who use it as a news channel- following topics, not people. Last year, it updated its homepage so that logged-out users could dive into various categories such as news and sports, plus view Moments and other featured tweets.