Your schedule includes only the sessions you care about, your networking recommendations include people who align with your interests, and you’re greeted by name on the app. This is the magic of personalisation, and it’s no longer optional for event organisers.
Will and Matt identified two core benefits of personalisation that every event organiser should consider:
- Trust and Familiarity
Attendees want to feel seen and heard. Personalised touches, like addressing someone by name or curating their schedule based on their preferences, foster trust. It’s a simple way to make attendees feel that their needs are being prioritised.
- Trust and Familiarity
- Time Efficiency
Today’s attendees don’t have time to sift through a sea of irrelevant content or connection requests. Personalisation ensures that only the most relevant information is presented upfront, helping attendees make better use of their time.
- Time Efficiency
For event organisers, the takeaway is clear. Don’t ask attendees for information you won’t use. If you’re collecting data at registration, make sure it’s put to work creating a frictionless, meaningful experience later.
The Power of Custom Branding
Custom branding takes personalisation to a broader scale, aligning the event platform with the client’s or sponsor’s identity. From the fonts and colors to the logo and tone of voice, custom branding ensures that the platform feels like an extension of the brand itself.
For agencies managing events on behalf of brands, this alignment is essential. High-profile clients, like luxury car brands or tech giants, expect every element of their event to reflect their identity and values. And with tools like CrowdComms’ platform, even non-developers can create polished, branded experiences that merge seamlessly with a client’s existing materials.
Custom branding doesn’t just look great; it serves an important UX purpose. A consistent design reduces friction for users, making platforms more intuitive and easier to engage with. This seamless experience makes attendees more likely to engage deeply, whether that’s attending sessions, participating in polls, or networking with other attendees.
How AI Is Changing Event Technology
AI is playing an increasingly pivotal role in shaping the future of event technology, particularly when it comes to personalisation and efficiency. While it’s often seen as a buzzword, Matt and Will highlighted several practical ways AI can already make a difference.
Smart Content and Session Recommendations
What if your event app could suggest sessions you’ll love based on your registration preferences or past attendance? AI is making this possible by analysing attendee data and offering personalised session and content recommendations. Not only does this enhance the attendee experience, but it also boosts session attendance and engagement.
Customised Notifications
Gone are the days of generic push notifications. AI can ensure attendees only receive timely, relevant updates tailored to their preferences. For example, someone interested in networking might get alerts about meetups, while another attendee focused on learning might get reminders about educational sessions.
Post-Event Content Summaries
Most attendees retain surprisingly little from sessions after an event ends. AI can summarise event sessions into digestible highlights, making it easier to revisit key points and share value-packed content on social media or within networks. These summaries can also help organisers extend the event’s impact long after it’s over.
The Big Picture
AI might not be ready to replace human creativity, but it’s certainly an invaluable assistant. By automating repetitive tasks and offering data-driven insights, AI empowers event organisers to focus on delivering the one thing no computer can replicate—human connection.
Tips for Event Organisers and Agencies
After breaking down these tools and concepts, here are some actionable tips to take your event to the next level:
- Use Data Wisely: If attendees share information, show them it’s being used to make their experience better. Nothing damages trust faster than asking for data and failing to put it to good use.
- Focus on Efficiency: Streamline attendee journeys so they quickly find relevant sessions, content, and people. Less friction = more engagement.
- Invest in Custom Branding: To make an event feel truly special, pay close attention to design elements that reflect the brand’s identity. Even simple touches, like cohesive fonts and colors, create a huge impact.
- Experiment with AI Tools: Whether it’s automating notifications, personalising schedules, or summarising content, explore how AI features can make your team’s life easier while delivering better results for attendees.
Wrapping Up
The future of event technology is personal, seamless, and powered by smart solutions. By combining customisation, personalisation, and cutting-edge AI tools, event organisers and agencies can create experiences that captivate and connect like never before.
Want to hear more insights from Will and Matt, including engaging examples and discussions on how to make your next event extraordinary?
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