How to Choose the Right Event Registration

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Knowing which event registration platform to choose for your next event can seem like a daunting task.

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With so many options available, it can be overwhelming to make the right choice for your specific event and audience needs. However, by following these simple steps, you can easily narrow down your options and find the perfect event registration platform for your conference or event. 

First, identify your needs 

Before beginning your search for an event registration platform, it’s important first to identify your specific needs.  

This includes considerations such as the type of event you’re hosting, the number of attendees expected, and any special features or requirements you may need for your event. Simple questions to ask yourself include: 

  • What type of event is it (conference, workshop, webinar, etc.)?  
  • How many attendees are expected?  
  • Is it a free or paid ticket?  
  • Will there be different ticket types or pricing levels?  
  • Do you need to collect additional information from attendees during registration such as dietary requirements or further accessibility options? 
  • Are there complex security requirements such as conference delegate vetting required?  

By determining these needs upfront, you can quickly narrow your options and focus on event registration platforms that cater to your event type and requirements. 

Different events have different registration needs 

Events is quite a loose term. In reality it could include conferences, workshops, trade shows, webinars or even weddings and parties, so understanding the type of event you’re aiming to deliver, and the audience you’re trying to attract is important.  

Each event type has unique registration needs, and choosing a platform tailored to your specific event can make all the difference in creating a seamless and successful registration process. 

For example, if you are hosting a large-scale conference with thousands of attendees, you will likely need an event registration platform that can handle high volumes as well as integrate seamlessly with your onsite badging kiosks to ensure a smooth attendee experience. 

With many deciding which platform best suits your needs can be overwhelming event registration options available in the market, it can be overwhelming to decide which platform best suits your needs.  

In the next part of this blog post, we’ll highlight seven key factors to many consider when choosing an event registration platform. 

  1. Ease-of-use

An intuitive and user-friendly interface is paramount when selecting a platform for both the registrant and you, the user. Your attendees’ registration process should be smooth and straightforward and your access uncomplicated. 

Registration webpage

  1. Integration capabilities

The ability to seamlessly integrate with other tools in your tech stack is another vital factor. Your event registration platform should work hand-in-hand with your CRM, email marketing software, badging kiosks and other tools to streamline your workflow and ensure data consistency. 

  1. Robust reporting and analytics

Data is king in today’s digital world. A good event registration platform should offer robust reporting and analytics features in real-time. This will enable you to gain valuable insights about your attendees, track the success of your event, and make data-driven decisions for current event marketing initiatives and future events. 

  1. Security and compliance

When data is gold, it’s security should be paramount. It’s essential to choose a platform that prioritizes security so ensure your event platform is compliant with relevant data protection regulations and employs stringent security measures to protect your attendees’ information such as being ISO-27001 compliant or SOC2 accredited, meaning the company and technology adhere to stringent security and data protection standards.

platform security

  1. Registration form customisation

Every event is unique, and your registration platform should reflect that. Look for a platform that allows you to personalise registration forms, tickets, and event pages to create a unique experience for your attendees. Whether that’s colours, fonts, all text or the ability to add CSS to pages, enabling you to make your event registration pages suitable for your event community. 

  1. Event registration software pricing 

Cost is an important factor, but not the only one. Our advice here is quite simple – look for a platform that offers transparent pricing without hidden fees. Remember, the cheapest option isn’t always the best one, it’s about finding a balance between cost and value. Typically, the same as when you’re shopping around for a new car – you pay a premium for a well-known, trusted, and reliable brand, but it doesn’t mean you should be ripped off. You should be able to request a demo and live links to existing registration forms to see how it all works, before making a decision. 

  1. Customer reviews and testimonials

You shouldn’t overlook the power of customer reviews and testimonials. They can provide valuable insights into the platform’s reliability, customer service, and overall user experience. Look for platforms with positive reviews and testimonials from satisfied customers such as these from longtime CrowdComms clients.

Customer reviews

  1. Customer support

Last but definitely not least, customer support is crucial when choosing an event registration platform. Inevitably, there will be times when you need assistance – it should be as easy as picking up a phone, submitting an email or online ticket for the issue to be resolved promptly.  

Good customer support can make all the difference when it comes to running a successful event, so ask what your event registration software providers policies are like and what they can offer. 

Selecting the perfect event registration platform 

Selecting the right event registration platform is crucial to creating a seamless and successful attendee experience for your event.  

Consider your specific event needs, research available options thoroughly, and prioritise features such as ease-of-use, integration capabilities, reporting and analytics, security and compliance, customisation options, pricing transparency, customer reviews and testimonials.

If you’re looking for a reliable, user-friendly, and versatile platform, we invite you to explore what CrowdComms has to offer. Get in touch with us today to schedule a demo or to discuss your event needs with one of our experts. With CrowdComms, we’ll help you make your next event unforgettable. 

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Whatever your vision for your next virtual, hybrid or in-person event, we can help.

Request Pricing and Features Brochure

Whatever your vision for your next virtual, hybrid or in-person event, we can help.

Request Pricing and Features Brochure

Whatever your vision for your next virtual, hybrid or in-person event, we can help.