In this article, we’ll explore the benefits of mobile event technology for attendees, event planners, and sponsors, and why it’s a must-have for any successful event.
The Rise of Mobile Event Technology
Mobile event technology refers to any tech tools or solutions that are used to enhance the event experience for attendees, event planners, and sponsors. This can include event apps, virtual event platforms, and other mobile solutions.
The use of mobile event technology has been steadily increasing over the years, with the global event app market expected to reach $5.1 billion by 2023. This growth can be attributed to the numerous benefits that mobile event technology offers to all stakeholders involved in an event.
Benefits for Attendees
Easy Access to Event Information
One of the main benefits of mobile event technology for attendees is the easy access to event information. With event apps, attendees can access all the necessary information about the event, such as the agenda, speaker bios, and venue details, all in one place.
This eliminates the need for printed materials and makes it easier for attendees to plan their day and navigate the event. It also allows for real-time updates and changes to be communicated to attendees, ensuring they have the most up-to-date information.
Networking Opportunities
Mobile event technology also provides attendees with networking opportunities. Event apps often include features such as attendee profiles and messaging capabilities, allowing attendees to connect with each other and schedule meetings.
This not only enhances the overall event experience for attendees but also provides valuable networking opportunities that can lead to new business connections and partnerships.
Personalised Experience
With the use of mobile event technology, attendees can personalise their event experience. They can create a tailored schedule, bookmark sessions they are interested in, and receive recommendations based on their interests.
This not only makes the event more enjoyable for attendees but also increases engagement and satisfaction levels.
Benefits for Event Planners
Streamlined Event Planning
Mobile event technology streamlines the event planning process for event planners. With event apps, planners can easily manage event logistics, such as registration, ticketing, and attendee communication.
They can also track attendee engagement and gather valuable data and insights to improve future events. This saves time and resources, allowing event planners to focus on other important aspects of the event.
Real-Time Communication
Mobile event technology allows for real-time communication between event planners and attendees. This can be especially useful in the case of last-minute changes or updates, as planners can quickly and easily communicate this information to attendees through the event app.
This ensures that attendees are always informed and up-to-date, leading to a smoother and more successful event.
Data and Analytics
Mobile event technology provides event planners with valuable data and analytics that can be used to improve future events. This includes data on attendee engagement, session popularity, and overall event satisfaction.
By analysing this data, event planners can make informed decisions and adjustments to enhance the event experience for attendees and increase ROI for sponsors.
Benefits for Sponsors
Increased Brand Exposure
Mobile event technology offers sponsors increased brand exposure. With event apps, sponsors can have their logo and branding displayed prominently, increasing their visibility and brand recognition among attendees.
Sponsors can also use event apps to promote their products or services, engage with attendees, and gather valuable data and insights on their target audience.
Targeted Marketing Opportunities
Mobile event technology also provides sponsors with targeted marketing opportunities. With the use of data and analytics, sponsors can target specific attendees based on their interests and behavior, increasing the effectiveness of their marketing efforts.
This allows sponsors to reach their target audience more efficiently and effectively, leading to a higher ROI for their investment in the event.
Measurable Results
Mobile event technology allows sponsors to track and measure the success of their sponsorship. With data and analytics, sponsors can see how many attendees engaged with their brand, how many leads were generated, and the overall impact of their sponsorship on event attendees.
This provides sponsors with tangible results and allows them to make data-driven decisions for future event sponsorships.
How to Incorporate Mobile Event Technology into Your Event
Choose the Right Event App
The first step in incorporating mobile event technology into your event is choosing the right event app. There are many event app providers on the market, each with their own unique features and capabilities.
When choosing an event app, consider your event goals and the needs of your attendees, event planners, and sponsors. Look for an app that offers features such as personalised schedules, networking capabilities, and data and analytics.
Promote the Event App
To ensure the success of your event app, it’s important to promote it to attendees, event planners, and sponsors. This can be done through email marketing, social media, and other promotional channels.
Make sure to highlight the benefits of the event app and how it will enhance the overall event experience for all stakeholders.
Train Event Planners and Sponsors
To fully utilise the benefits of mobile event technology, it’s important to train event planners and sponsors on how to use the event app and its features. This will ensure that they are able to take full advantage of the app and its capabilities.
Consider providing training sessions or tutorials for event planners and sponsors to familiarise them with the event app and its features.
Conclusion
Mobile event technology has become a must-have for any successful event. With its numerous benefits for attendees, event planners, and sponsors, it’s clear that mobile event technology is here to stay.
By choosing the right event app, promoting it effectively, and providing training for event planners and sponsors, you can successfully incorporate mobile event technology into your event and take it to the next level.
