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March 24, 2025
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How Enterprise Clients Can Maximise Their Events with CrowdComms’ Event Technology
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Event registration forms are often the first interaction attendees have with your event.
A well-designed registration process can make a significant difference in attendee experience and event success. In this blog post, we’ll delve into the insights shared by Will, the Product Director, and Matt, the Managing Director, from CrowdComms on designing effective event registration experiences.
Before diving into the design of your registration form, identify what information is absolutely necessary to collect. Essential details might include
Remember, less is often more. Avoid overwhelming attendees with lengthy forms that request unnecessary information.
A user-friendly experience is crucial for successful attendee experiences. Keep the form design simple and intuitive. Here are some UX tips:
Consider a two-stage registration process to enhance user engagement:
Allowing users to make session choices in the event app, where detailed information is available, can also improve the registration experience.
Ensure your registration form supports various question types to cater to diverse needs:
Additionally, integrate ticketing questions flexibly within the form to accommodate different offerings like merchandise, sessions, or dinner reservations.
Automate the data collection process to minimise manual work for event organisers. Ensure that the data collected feeds directly into the event app for personalised content and attendee convenience.
Different events may require different levels of security and access control. Customise the form visibility based on user groups and permission levels to ensure appropriate information access.
Regularly review and test your registration form to identify areas for improvement. Solicit feedback from stakeholders and potential attendees to refine the process further.
Designing an effective forms requires a balance of simplicity, flexibility, and user-centric design in your event registration software. By prioritising essential information, focusing on UX, and embracing flexibility, you can create a seamless registration experience that enhances attendee engagement and event success.
Remember, the key to mastering event registration lies in understanding your audience’s needs and designing a process that caters to them effectively.
Event registration management tools are a crucial component in the attendee journey.
A well-designed form can significantly boost conversions, while a poorly designed or thought out one can deter potential attendees.
We have built hundreds of event registration forms over the years here at CrowdComms, so we asked our account management team for the top tips they share with their clients, to help them maximise event registration and conversion, ultimately delivering a better, more seamless attendee experience.
User experience should be at the forefront of your event registration software’s capabilities. A form that’s intuitive and easy to navigate encourages completions. Start by minimizing the number of fields to only what’s necessary – do you need to know your attendees gender? If not, remove the question.
A cluttered form can overwhelm users, leading to abandonment.
Tip: Use progress bars for multi-step forms to give users a sense of advancement and clarity about the remaining steps. This psychological encouragement helps keep users engaged.
Simplicity is key to capturing potential attendees. Complex forms with excessive options or what could be confusion language to some, can dissuade potential attendees from completing the process.
Aim for straightforward language and clear instructions.
Example: Instead of “Submit Your Registration Information,” use “Register Now.” This kind of direct language helps users understand actions quickly.
With a growing number of users registering via their smartphones, mobile-friendliness is no longer optional, it’s a standard. Responsive design ensures your form looks great on any device, from desktops to tablets to phones – just make sure you test it. Those lovely graphics you spent time on in Cavna will be worthless if they’re not designed for both mobile or desktop viewing!
Practical Tip: Test your form on multiple devices and browsers. Make sure that input fields are easy to fill on smaller screens, and buttons are large enough to tap without difficulty.
A compelling call-to-action (CTA) is essential. It should be prominently displayed and easily understood. A well-designed CTA guides the user on what to do next, reducing friction in the conversion process.
Example: Use action-oriented phrases like “Join the Event,” “Save Your Spot,” or “Get Tickets” instead of generic “Submit” buttons. This specificity can make a significant impact on your conversion rates as it plays into the user’s sense of urgency and excitement.
In an era of increasing data breaches, attendees need assurance that their information is secure. Clearly communicate how you protect user data as well as how you use their event data is important.
Practical Tip: Display trust signals such as SSL certificates and privacy policies. Reassure your users that their information is safe, which can ease concerns and encourage registrations.
Word of Mouth marketing is an effective way to spread the word about your event and increase registrations. Encourage attendees to share their registration on social media platforms or through email which can be simply automated with platforms such as Gleanin or SnoBall
Tip: Offer incentives for sharing, such as a discount or exclusive access, to encourage more WOM marketing.
Watch our recent Event Advice video titled Registration Forms, What should you include? for a more in-depth discussion about event registration forms and key considerations for maximizing registrations.
In conclusion, by prioritising user experience, keeping forms simple, optimising for mobile, creating a clear call-to-action, focusing on data security, and incorporating word-of-mouth marketing strategies, you can significantly boost event registration numbers.
Don’t forget to continuously monitor and improve your processes through research and staying up-to-date on industry developments by tuning into events like our Spotlight sessions (link) which are free for the events industry.
With these key considerations in mind, you’ll be well on your way to delivering a seamless attendee experience and maximizing event success.
If you would like to talk about CrowdComms event registration solution and how we can help your conference, event or exhibition, please contact us.
How Enterprise Clients Can Maximise Their Events with CrowdComms’ Event Technology
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As first appeared in Conference News: CrowdComms, a leader in innovative event technology solutions, is thrilled to announce the appointment of Ryan Hamill as their
Whatever your vision for your next virtual, hybrid or in-person event, we can help.
Whatever your vision for your next virtual, hybrid or in-person event, we can help.
Whatever your vision for your next virtual, hybrid or in-person event, we can help.
Whatever your vision for your next virtual, hybrid or in-person event, we can help.