More and more of us are saying goodbye to printed cards and are using digital business cards at events to make those all-important networking connections.
Digital business cards offer a convenient and eco-friendly way to share contact information and can be easily shared and stored on a variety of devices. They’re cost-effective and can be updated, changed and refreshed quickly without the hassle of print time and cost.
But the best bit about event digital business cards is that they’re not just limited to a company logo and your contact details, you can pack them full of great information, incentives and rewards!
Here are 10 ways to get the most from your digital business card at an event:
Networking is a prime reason why attendees love events. With paper business cards, exchanging details left attendees with a veritable stack to take home. Digital business cards change that!
Using event digital business cards as a networking tool makes sharing contact information super easy. Plus, digital business cards are much easier to store and organise – and much harder to lose!
It’s why CrowdComms’ Virtual and Hybrid Event Platform and In-Person Event App has a digital business card for every attendee, speaker, exhibitor and sponsor. Cards can be scanned, swapped or left behind virtually at exhibitor stands.
QR Code Magic
Boost card-sharing capabilities by including a QR code on your business card. Attendees simply scan the code with their smartphone and the contact information is automatically saved.
If you’re looking to create your own QR codes, these can be made easily via an online code generator.
Beyond exchanging contact information, digital business cards can provide people with plenty of additional useful information.
Event digital business cards are a great way to promote your company or brand. Consider including links within your card to your website or social media profiles.
Arrange meetings in moments with your digital business card. Schedule follow-up meetings or calls by including your calendar link.
When using the CrowdComms’ Event App, attendees can provide a link to their app calendar for meeting scheduling during the event. Meeting Booking is a handy feature that provides shared calendar access to attendees and exhibitors. Attendees simply log in to the bookings space, find an available day and time slot and book!
Business cards don’t have to be static! Keep links updated on your digital card with important company information, company news and upcoming events.
Showcase your Samples
Giving event attendees a sample of your work is an efficient way to demonstrate your capabilities and service.
Include links to work portfolios, samples or event academic abstracts.
Make an Offer
Digital cards can be used as a way to offer discounts or special offers. Say you want to offer attendees a 20% discount on your latest awesome software release. Include a link to a landing page on a business card that features a coupon code they can use at checkout.
It’s also an effective way to collect leads – use the offer as an incentive for attendees to visit a stand and swap their business card for offer access.
Events are the perfect opportunity to collect high-quality leads.
If you don’t have access to an event app lead collector (like CrowdComms), include a form within your business card to collect relevant information from potential clients.
Current clients are the best advocate for your business! Add links to testimonials, reviews, and quotes from happy clients to your event digital business card.
If relevant, also link to third-party independent review sites such as Trustpilot.
Stay in Touch
Give attendees the opportunity to stay connected with you and your business by including links to your social media profiles or newsletter sign-up forms.
Event digital business cards work so much harder than traditional printed cards. Plus, they’re eco-friendly, cost-effective and easy to update!