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CrowdComms

Case Studies

Canada Life

Canada Life Connect: Seamless Hybrid Event and Employee Engagement

Canada Life, Case study, Hybrid Event, Event Tech, Event Profs

KEY ACHIEVEMENTS

Seamless Hybrid Integration

Enhanced Employee Engagement

Adaptability in Adverse Conditions

Increased Accessibility and Reach

BACKGROUND

Canada Life, a leading provider of financial services, values its strong company culture and commitment to high-quality customer care. Traditionally, its annual employee briefings were held in-person, engaging 1,500 employees across the UK.

However, the pandemic prompted a shift to virtual formats in 2020 and 2021. By 2022, as hybrid work became the norm, Canada Life introduced the Canada Life Connect events, blending in-person and virtual participation. To ensure success, they partnered with CrowdComms, leveraging their expertise in hybrid event technology.

EVENT GOALS

  • Provide a platform for strategic communication from senior leadership to employees.
  • Foster connection and engagement across a dispersed workforce in a hybrid work environment.
  • Demonstrate flexibility and innovation in adapting to employees’ evolving needs.
  • Reduce logistical complexities and the environmental footprint of traditional in-person events.

PRODUCTS USED

 

 

CrowdComms Virtual and Hybrid Event Platform:

    • Live streaming capabilities for seamless delivery to remote audiences.
    • Engagement tools, including Q&A, live chat, and interactive agenda.
    • On-demand content access post-event.

Dedicated Support from CrowdComms:

    • Experienced stream technicians ensured smooth operations, troubleshooting, and audience focus.
    • Advanced hybrid event technology optimised for both physical and virtual attendees.
Canada Life Connect, Hybrid Event, Case Study, Event Tech, Event Profs

CHALLENGES

  • Transitioning to a Hybrid Model
    Moving from traditional in-person events to a hybrid format introduced logistical and technical complexities, requiring expertise beyond the in-house team’s capabilities.
  • Adverse Conditions During December Event
    Severe weather and train strikes disrupted logistics, posing significant challenges to the December event’s execution.
  • Ensuring Consistent Quality for All Attendees
    Delivering an equally engaging experience for both in-person and remote attendees was a critical yet complex objective.

SOLUTION

  • Leveraging Expert Support
    Partnering with CrowdComms allowed Canada Life to seamlessly manage the complexities of hybrid event production, ensuring professional-quality execution.
  • Flexibility and Responsiveness
    CrowdComms adapted quickly to logistical disruptions caused by adverse weather and strikes, maintaining the event schedule without compromising quality.
  • Innovative Technology for Engagement
    The CrowdComms platform provided robust tools for live streaming, interactive sessions, and on-demand content, ensuring a consistent, high-quality experience for all attendees.

CONCLUSION

The Canada Life Connect 2022 events exemplified how traditional employee gatherings can evolve into innovative hybrid experiences. By collaborating with CrowdComms, Canada Life not only overcame the challenges of hybrid event delivery but also enhanced its ability to connect with its workforce across diverse channels.

The events reinforced Canada Life’s commitment to adaptability, inclusivity, and excellence in employee engagement, setting a benchmark for future hybrid events in the financial services sector.

"We needed help and couldn't do this ourselves. We benefitted from bringing in the experts."

CROWDCOMMS IN ACTION

At CrowdComms, we dive headfirst into every project, becoming full-on members of your team to ensure your event’s success. From seamless on-site registration and badging to our feature-rich event app, networking tools and live polling, our commitment to collaboration drives dynamic and memorable experiences.

See us in action below and discover how we make every event extraordinary.

CrowdComms stream technician delivering a hybrid event, what are hybrid events
hybrid events
live streaming, virtual events
Hybrid Events, Customisable Events, Event Tech

WHY WORK WITH US

CrowdComms specialises in event and conference mobile apps, virtual and hybrid event platforms, and registration and badging solutions.

Whether you’re planning an internal conference, product launch, organizing a trade show, or hosting a webinar, CrowdComms has a solution for you. In person, virtual, or hybrid, all available in one platform. From complete self-managed to full-service solutions, CrowdComms caters to events of all sizes and complexities.

Ready to elevate your next event? Contact the team today to discover how CrowdComms can support your event experience!

97%

Customer Retention

96%

5* Customer Rating

70

NPS Score

Exceptional

Customer Service

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Whatever your vision for your next virtual, hybrid or in-person event, we can help.

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Whatever your vision for your next virtual, hybrid or in-person event, we can help.

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Whatever your vision for your next virtual, hybrid or in-person event, we can help.

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