Lendi Group delivered a high-energy event designed to spark insight, connection and growth for ambitious leaders.
Key Achievements
DELIVERED COMPLEX TICKETING AND REGISTRATION
FULLY BRANDED SOLUTION FROM END-TO-END
SEAMLESS ENGAGEMENT
EXCEPTIONAL USER EXPERIENCE
Background
At a packed broker conference at Sydney’s ICC, Lendi Group CEO and Co-Founder David Hyman and executives shared and showcased the company’s bold new vision to transform Aussie from a linear mortgage broking business into a fully integrated property ecosystem supporting Australians to Find, Buy, and Own property.
Over two-packed days, across main stage presentations, breakouts and interactive workshops, the Group unveiled an unprecedented range of new products and services that position the brand at every touchpoint in the customer’s property journey.
CrowdComms developed a bespoke end-to-end digital solution that met Lendi Group’s need for a high-end platform that could deliver a seamless experience from the very first ticket to the very last session. It was a high-stakes, pivotal event that needed a partner to deliver to perfection.
Event Goals
- Deliver a fully-branded custom designed website
- Build a comprehensive ticketing solution with variable attendee and purchasing options
- Create a standalone event app available in both Google and Apple online stores
- Ensure each element was experienced as part of a seamless, single offering
Products Used
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Challenges
- Registration and ticketing required advanced customisation, including different attendance options, multiple payment methods, and integration into a user-friendly, content-rich registration website.
- Event organisers needed a fully customised on-site badge printing and check-in system that could handle high volumes smoothly and professionally.
- Delivering a consistent and immersive brand experience across the registration site, mobile app, and event materials—including support for custom fonts, branding, and domain—was essential but resource-intensive.
- The event required robust engagement tools (e.g., alerts, push notifications, personal schedules, and QR-based gamification) that could adapt to changing needs and maintain attendee interest across sessions and locations.
- Despite internal organisational change, the digital solution needed to support complex coordination, bulk content uploads, and feature management—requiring close collaboration and consistent project leadership from the CrowdComms team.
Solution
- CrowdComms developed a fully branded, content-rich registration site tailored to the event’s complex ticketing needs—supporting partner attendance options, flexible payment methods, and integrated app functionality for a seamless user experience.
- Reliable on-site badge printing and check-in solutions, including QR code scanning, ensured smooth and professional entry management for up to 1,000 attendees.
- A custom mobile app was designed and delivered, featuring personal schedules, session bookings, attendee messaging, gamification (e.g., scavenger hunt), and gala dinner table assignments—reinforcing brand identity while enhancing user engagement.
- CrowdComms maintained continuity with dedicated project management, bulk data handling, regular check-ins, and a three-person on-site team ensuring smooth event execution.
- The team enabled effective attendee communication through alerts, push notifications, and email campaigns, while also delivering training and guidance so the Thrive 25 team could manage updates, imagery, and app edits independently.
Conclusion
A strategic milestone for Lendi Group, Thrive 25 demonstrated what’s possible when vision, technology, and execution align.
With nearly 1,000 attendees and a clear focus on the future of mortgage broking, the event set a new benchmark for integrated, immersive experiences. CrowdComms played a critical role in bringing this vision to life, delivering a seamless digital solution that connected every stage of the attendee journey -from ticketing and registration to content access and real-time engagement.
By overcoming complex challenges with tailored solutions, CrowdComms empowered Lendi Group to provide a premium, branded experience that matched the ambition of their Thrive 25 vision.
What They Say
CrowdComms In Action
At CrowdComms, we dive headfirst into every project, becoming full-on members of your team to ensure your event’s success. From seamless on-site registration and badging to our feature-rich event app, networking tools and live polling, our commitment to collaboration drives dynamic and memorable experiences.
See us in action below and discover how we make every event extraordinary.
Frequently Asked Questions
A mobile event app is a mobile or web-based application that supports event attendees with agendas, engagement tools, content, notifications and interaction.
The best event app depends on your goals. For engagement-led events, specialist mobile event apps often outperform all-in-one platforms.
Attendees use event apps that are intuitive, interactive and relevant to their experience. Are event apps dead? Definitely not. Read or watch our 2025 Event Advice on event apps.
Yes, modern event platforms support in-person, hybrid and virtual attendees through mobile and web-based access.
About
THRIVE 2025 is a forward-thinking Australian business and leadership event designed to bring together industry professionals for a day of insight, connection and growth.
With a focus on high-quality content and meaningful networking, the event creates an energising environment for ambitious leaders and teams to learn, collaborate and drive impact.
- Attendance Tracking| Badging| event app| Event Website| Kiosks| onsite support| Registration| Ticketing