Discover how The King’s Fund delivers trusted events at scale with CrowdComms, supporting complex audiences through reliable, polished event technology.
Key Achievements
Years Working Together
Events a Year
150-300 Delegates per Event
Easily Maintaining a Consistent & Professional Brand Experience
Background
The King’s Fund is an independent health and social care think tank with a clear remit: to improve health and social care in England. Its work spans policy, leadership development and organisational support, with events playing a vital role in bringing people together across the system.
From senior government officials and frontline clinicians to charities, local authorities and those with lived experience, The King’s Fund convenes diverse audiences to share insight, challenge thinking and drive meaningful change. With trust at the heart of its mission, the experience surrounding each event matters just as much as the content itself.
Partnership goals: why The King’s Fund chose CrowdComms
When reviewing event technology partners, The King’s Fund knew exactly what they were looking for and what they wanted to avoid. Previous supplier experiences had been stressful, time-consuming and damaging to team morale.
Following a rigorous tender process involving a cross-organisational working group, CrowdComms stood out not just for its technology, but for its approach.
“What we gained from CrowdComms was a much more sophisticated, slick and stress-free platform. It helped us reinforce our event brand and build trust from the moment people logged on.”
At a time when many platforms were over-promising and rapidly experimenting, CrowdComms offered clarity, honesty and a clear roadmap, laying the foundations for a trusted, long-term partnership.
Product used
CrowdComms supports The King’s Fund across both in-person and virtual events, providing a flexible set of tools that are easy to manage, reliable under pressure and adaptable to changing event formats. The platform enables the team to deliver a consistent, professional experience for delegates while giving organisers confidence and control behind the scenes.
The King’s Fund uses CrowdComms event apps across its in-person and virtual events, benefiting from a platform that is intuitive, reliable and easy to manage independently.
A major organisational rebrand highlighted the platform’s flexibility. Within a week, the events team was able to fully update the look and feel of its event apps without additional support, ensuring brand consistency across all touchpoints with its audience.
Find out about CrowdComms mobile event apps.
CrowdComms’ virtual event and broadcast capabilities have supported The King’s Fund through changing event formats, providing confidence and stability even in complex live environments.
Find out about CrowdComms Virtual and Hybrid Event Platform.
Built-in analytics help the team understand attendee behaviour and engagement patterns, enabling smarter decisions and more focused use of time and resources.
Seamless integrations with tools such as Eventbrite, Dotdigital and CRM systems reduce manual work and ensure reliable data flow across the organisation.
Find out about CrowdComms platform integrations.
Challenges
Before working with CrowdComms, The King’s Fund faced several common event technology challenges:
- Platforms that were difficult to manage and added unnecessary stress
- Overly complex solutions that overwhelmed teams and audiences
- Limited responsiveness to feedback and improvement requests
- A lack of confidence when delivering high-stakes virtual events
For an organisation built on trust and credibility, these issues had a direct impact on both the team and the attendee experience.
The CrowdComms solution - A platform built for partnership
Trust built into every event
Today, CrowdComms enables The King’s Fund to deliver events with confidence and consistency, while giving the events team the freedom to focus on creativity and improvement rather than firefighting.
With CrowdComms, the team saves time, reduces stress and can rely on a platform that feels professional from the moment delegates log in.
“CrowdComms helps us deliver events that feel polished, reliable and human.”
For The King’s Fund, CrowdComms is more than an event technology supplier. It is a trusted partner that understands the responsibility that comes with convening complex audiences around critical issues in health and social care.
Nearly six years on, the relationship continues to grow, grounded in trust, accountability and a shared commitment to delivering exceptional event experiences.
What they say
“CrowdComms helps us deliver events that feel polished, reliable and human. That sense of trust matters enormously to us and our audiences.
It genuinely feels like CrowdComms is an extension of our team. No question ever feels like a nuisance, and the support is always there when we need it.
The event platform is sophisticated, stress-free and easy to use. It gives us confidence to deliver complex events without adding pressure to a small team.”
Hinal Patel,
Events Operations Manager
The King’s Fund
CrowdComms in Action
At CrowdComms, we dive headfirst into every project, becoming full-on members of your team to ensure your event’s success. From seamless on-site registration and badging to our feature-rich event app, networking tools and live polling, our commitment to collaboration drives dynamic and memorable experiences.
See us in action below and discover how we make every event extraordinary.
Frequently Asked Questions
A mobile event app is a mobile or web-based application that supports event attendees with agendas, engagement tools, content, notifications and interaction.
The best event app depends on your goals. For engagement-led events, specialist mobile event apps often outperform all-in-one platforms.
Attendees use event apps that are intuitive, interactive and relevant to their experience. Are event apps dead? Definitely not. Read or watch our 2025 Event Advice on event apps.
Yes, modern event platforms support in-person, hybrid and virtual attendees through mobile and web-based access.
About
The King’s Fund is an independent health and social care think tank dedicated to improving health and care in England. Through research, policy work and leadership development, it supports decision-makers across the system.
Events are central to its mission, bringing together senior leaders, clinicians, policymakers and people with lived experience to share insight, challenge thinking and shape the future of health and care.
- Associations| Badging
