emap and CrowdComms: Faster Check-Ins and Happier Delegates at Retail Jeweller Festival 2025
Key Achievements
Successful Implementation Of Lead Scanning App
Conversion Rate
Increased Attendance
Streamlined Photo Badging Enhances Security & Efficiency
Background
The Retail Jeweller Festival 2025, organised by emap Publishing Ltd and hosted at the Leonardo Royal Hotel London Tower Bridge, brought together industry leaders, enthusiasts, and exhibitors in a glittering celebration of innovation and craftsmanship. With an increase in attendance and seamless event management, the festival demonstrated how a well-integrated technology partner like CrowdComms can elevate event experiences.
The Retail Jeweller Festival is a marquee event in the jewellery industry calendar, showcasing trends, fostering networking opportunities, and allowing retailers and exhibitors to connect. With security being a unique concern due to high-value items on display, efficient on-site operations were paramount. CrowdComms was chosen as the tech partner thanks to their proven reliability, ease of use, and budget-friendly solution.
Event Goals
- Ensure a secure event environment by requiring all attendee badges to feature a photo, seamlessly integrating photo collection into the registration process.
- Simplify event management for the organising team, while addressing unique security needs.
- Increase attendance rates and improve overall participant experience.
- Provide exhibitors with effective tools for engagement, such as lead scanning.
- Offer a seamless and straightforward platform for badge customisation and on-site operations.
Product Used
CrowdComms provided a fast, customisable badge printing system with integrated headshots, enhancing both security and attendee experience. The self-managed CMS made design simple and efficient. Plus, onsite badge printing with live photo capture capabilities.
The easy-to-use app allowed exhibitors to scan and save leads instantly. Backed by responsive on-site support, it streamlined interactions and boosted follow-up opportunities.
Challenges
- Managing photo collection from attendees who did not upload a headshot prior to the event without causing delays or compromising the security protocol.
- Managing seamless communication with a large number of attendees across entire event.
- Ensuring the event platform was user-friendly and accessible for all participants.
- Coordinating real-time technical support to handle unexpected issues during the event.
Solution
- Event Badge Customisation Software
Using CrowdComms’ user-friendly CMS and customisable badging software to allow pre-event photo uploads, the organiser could create their own badge designs with ease. By providing access upfront, they were able to experiment and finalise badges efficiently.
- Streamlining Headshot Integration
CrowdComms provided an on-site camera setup, which while efficient, can be further enhanced with iPad-based solutions for live uploads. Our onsite team efficiently captured and printed live headshots for last-minute attendees, ensuring a smooth, secure, and consistent badging process.
- Exhibition Support
The lead scanning app worked exceptionally well for most exhibitors, with CrowdComms’ team troubleshooting any issues quickly on-site.
- Dedicated Customer Service
From onboarding calls to real-time assistance during the event, the CrowdComms team ensured all stakeholders had their needs met. Personalised support, particularly from Ben and Rich, stood out.
Conclusion
The Retail Jeweller Festival 2025 was a resounding success, with CrowdComms playing an integral role in its seamless execution. The technology provided helped organisers overcome challenges, increase attendance, and improve participant experiences, all while addressing unique security requirements.
By combining reliable tools with outstanding customer service, CrowdComms has once again demonstrated their adaptability and dedication to delivering exceptional event solutions.
What They Say
“Working with CrowdComms has always been super easy. They understand exactly what we need and deliver fantastic results. Their support team went above and beyond to ensure our event ran smoothly. We couldn’t have asked for a better partner!”
Aashi Gadia
Event Coordinator, emap
Crowdcomms In Action
At CrowdComms, we dive headfirst into every project, becoming full-on members of your team to ensure your event’s success. From seamless on-site registration and badging to our feature-rich event app, networking tools and live polling, our commitment to collaboration drives dynamic and memorable experiences.
See us in action below and discover how we make every event extraordinary.
Frequently Asked Questions
A mobile event app is a mobile or web-based application that supports event attendees with agendas, engagement tools, content, notifications and interaction.
The best event app depends on your goals. For engagement-led events, specialist mobile event apps often outperform all-in-one platforms.
Attendees use event apps that are intuitive, interactive and relevant to their experience. Are event apps dead? Definitely not. Read or watch our 2025 Event Advice on event apps.
Yes, modern event platforms support in-person, hybrid and virtual attendees through mobile and web-based access.
About
emap is a global media, events, and information business that connects professionals with the insights, networks, and opportunities they need to succeed in their industries.
The Retail Jeweller Festival, organised by emap’s Retail Jeweller brand, is one such event—bringing together leading voices from the jewellery industry for expert insights, networking, and celebration of the sector.
- Badge Printing and Registration| Customised Badging| Lead Capture