Executive PA Summit and Miss Jones Expo 2023: One Mobile Event App Facilitating Two Distinct Event Agendas
Key Achievements
Adoption Rate
Exhibitor Growth
1800
Registered Delegates
2800
Leads Captured
Background
The Executive PA Forum is dedicated to empowering Executive and Personal Assistants (EAs and PAs) and business support professionals by providing robust training and networking opportunities. As part of its commitment to this community, the Forum organises key events that facilitate both professional development and the discovery of new resources and suppliers.
The two hallmark events—the Executive PA Summit and Miss Jones Expo—serve distinct yet complementary purposes, offering tailored experiences for attendees. The 2023 events marked a significant collaboration between Executive PA Forum and Miss Jones, designed to provide a comprehensive platform for education, networking, and resource exploration.
Event Goals
- Seamlessly integrate two distinct events (Executive PA Summit and Miss Jones Expo) within a single platform.
- Enhance attendee engagement through interactive features such as Q&A, polling, and gamification.
- Provide a smooth and professional registration experience for attendees.
- Enable exhibitors to engage both physically and virtually with attendees.
- Support event organisers with robust, easy-to-use tools and ongoing technical assistance.
Product Used
Used to integrate both events within a single platform, offering features such as Meeting Booking, Business Card Exchange, personalised agendas, and module privacy.
Offered sleek, branded, high-speed kiosks for hassle-free registration, improving attendee first impressions and reducing stress for event staff.
Utilised to enhance engagement through a competitive element that tracked participant scores and awarded prizes.
Allowed attendees to submit questions anonymously, improving session flow and audience-speaker interaction.
Enabled real-time audience feedback, enhancing discussion and engagement.
Provided a dedicated team to assist with registration and technical challenges, ensuring smooth event operation.
Challenges
- Managing two separate events within a single platform without losing their individual identities.
- Ensuring a seamless attendee experience, from registration to interaction with exhibitors.
- Encouraging attendee engagement and real-time interaction with event content.
- Providing exhibitors with both physical and virtual presence for increased exposure.
- Facilitating last-minute registrations and ensuring an efficient and stress-free registration process.
Solution
- Developed a fully branded Event App that allowed attendees to access both event agendas, with user-friendly navigation and intuitive design.
- Incorporated interactive features like Q&A and polling to enhance audience participation and engagement during sessions.
- Introduced gamification with leaderboards to boost attendee engagement and create a fun, competitive atmosphere.
- Provided personalised virtual exhibitor booths and virtual business card exchanges for seamless connection management.
- Integrated sleek, high-speed registration kiosks with branding options to create an efficient and visually appealing registration process.
Conclusion
The partnership between Executive PA Forum, Miss Jones, and CrowdComms proved to be a resounding success. By choosing the right technology solutions, the organizers were able to transform what could have been a complex logistical challenge into a streamlined and highly engaging experience for all involved.
The success of the 2023 Executive PA Summit and Miss Jones Expo not only reinforced the value of these events to their respective communities but also set a new standard for how such events can be run in the future. The collaboration with CrowdComms ensured that both events achieved their goals, leaving a lasting impression on attendees and setting the stage for continued success in the years to come.
What They Say
“The app is amazing for engagement and connectivity. Onsite support was fantastic. The CrowdComms team were immediately available to help with whatever we needed.”
CrowdComms In Action
At CrowdComms, we dive headfirst into every project, becoming full-on members of your team to ensure your event’s success. From seamless on-site registration and badging to our feature-rich event app, networking tools and live polling, our commitment to collaboration drives dynamic and memorable experiences.
See us in action below and discover how we make every event extraordinary.
Frequently Asked Questions
A mobile event app is a mobile or web-based application that supports event attendees with agendas, engagement tools, content, notifications and interaction.
The best event app depends on your goals. For engagement-led events, specialist mobile event apps often outperform all-in-one platforms.
Attendees use event apps that are intuitive, interactive and relevant to their experience. Are event apps dead? Definitely not. Read or watch our 2025 Event Advice on event apps.
Yes, modern event platforms support in-person, hybrid and virtual attendees through mobile and web-based access.
About
The Executive PA Forum is a professional development community dedicated to empowering Executive Assistants, Personal Assistants, and business support professionals. Through training, events, and networking opportunities, the Forum helps members develop the skills, knowledge, and connections needed to thrive in modern executive support roles.
Its flagship events, including the Executive PA Summit, provide immersive learning experiences that champion the profession and help assistants stay at the forefront of business and leadership practices.
- Badging| event app| gamification| Kiosks| onsite support| Polling| Q&A Feature| Registration