Canada Life Connect: Seamless Hybrid Event and Employee
Key Achievements
Seamless Hybrid Integration
Enhanced Employee Engagement
Adaptability In Adverse Conditions
Increased Accessibility And Reach
Background
Canada Life, a leading provider of financial services, values its strong company culture and commitment to high-quality customer care. Traditionally, its annual employee briefings were held in-person, engaging 1,500 employees across the UK.
However, the pandemic prompted a shift to virtual formats in 2020 and 2021. By 2022, as hybrid work became the norm, Canada Life introduced the Canada Life Connect events, blending in-person and virtual participation. To ensure success, they partnered with CrowdComms, leveraging their expertise in hybrid event technology.
Event Goals
- Provide a platform for strategic communication from senior leadership to employees.
- Foster connection and engagement across a dispersed workforce in a hybrid work environment.
- Demonstrate flexibility and innovation in adapting to employees’ evolving needs.
- Reduce logistical complexities and the environmental footprint of traditional in-person events
Product Used
- Live streaming capabilities for seamless delivery to remote audiences.
- Engagement tools, including Q&A, live chat, and interactive agenda.
- On-demand content access post-event.
- Experienced stream technicians ensured smooth operations, troubleshooting, and audience focus.
- Advanced hybrid event technology optimised for both physical and virtual attendees.
Challenges
- Transitioning to a Hybrid Model
Moving from traditional in-person events to a hybrid format introduced logistical and technical complexities, requiring expertise beyond the in-house team’s capabilities. - Adverse Conditions During December Event
Severe weather and train strikes disrupted logistics, posing significant challenges to the December event’s execution. - Ensuring Consistent Quality for All Attendees
Delivering an equally engaging experience for both in-person and remote attendees was a critical yet complex objective.
Solution
- Leveraging Expert Support
Partnering with CrowdComms allowed Canada Life to seamlessly manage the complexities of hybrid event production, ensuring professional-quality execution. - Flexibility and Responsiveness
CrowdComms adapted quickly to logistical disruptions caused by adverse weather and strikes, maintaining the event schedule without compromising quality. - Innovative Technology for Engagement
The CrowdComms platform provided robust tools for live streaming, interactive sessions, and on-demand content, ensuring a consistent, high-quality experience for all attendees.
Conclusion
The Canada Life Connect 2022 events exemplified how traditional employee gatherings can evolve into innovative hybrid experiences. By collaborating with CrowdComms, Canada Life not only overcame the challenges of hybrid event delivery but also enhanced its ability to connect with its workforce across diverse channels.
The events reinforced Canada Life’s commitment to adaptability, inclusivity, and excellence in employee engagement, setting a benchmark for future hybrid events in the financial services sector.
What They Say
“We needed help and couldn’t do this ourselves. We benefitted from bringing in the experts.”
Crowdcomms In Action
At CrowdComms, we dive headfirst into every project, becoming full-on members of your team to ensure your event’s success. From seamless on-site registration and badging to our feature-rich event app, networking tools and live polling, our commitment to collaboration drives dynamic and memorable experiences.
See us in action below and discover how we make every event extraordinary.
Frequently Asked Questions
A mobile event app is a mobile or web-based application that supports event attendees with agendas, engagement tools, content, notifications and interaction.
The best event app depends on your goals. For engagement-led events, specialist mobile event apps often outperform all-in-one platforms.
Attendees use event apps that are intuitive, interactive and relevant to their experience. Are event apps dead? Definitely not. Read or watch our 2025 Event Advice on event apps.
Yes, modern event platforms support in-person, hybrid and virtual attendees through mobile and web-based access.
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- Customer Support| Live streaming| Virtual and Hybrid Event Platform