Lead Capture

Capture and qualify leads in real time

From instant badge scanning to qualification and CRM sync, CrowdComms helps sponsors and exhibitors capture high-value leads and act on them fast.

Our lead capture tools are focused on accuracy and speed onsite, so every contact is captured cleanly and follow-up can start before the event even ends.

Created with the needs of event planners, exhibitors, and commercial teams in mind, CrowdComms turns onsite conversations into a repeatable pipeline you can measure and prove.

IHG Hotels & Resorts

“The CrowdComms app is the perfect way to not only keep your meeting attendees engaged, but also a way to go paperless. We used it for a conference and the feedback was overwhelmingly positive.”
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Case Study

Lead capture that exhibitors actually adopt

ISHLT hosted its largest annual meeting to date, bringing over 4,500 attendees to Boston alongside a large exhibitor floor.

CrowdComms gave exhibitors an intuitive lead capture tool that reached 75% adoption, turning booth conversations into clean, followable pipeline.

Exhibitor Lead Capture Adoption

75%

Unique Badges Printed

4,579

Attendees

4,500+

Lisa Collins Meetings and Industry Partnerships Manager

"When challenges arose, CrowdComms always stepped up to ensure an exceptional attendee experience. Their platform and support are where everyone should look for event success."

Built for every type of event. Designed for every kind of event planner.

Built For Every Type Of Event. Designed For Every Kind Of Event Planner.

Trustpilot SOC 2 BSI

Setting the standard

Frequently asked questions about lead capture

Everything teams usually ask before capturing leads with CrowdComms.

A lead tracking app allows exhibitors, sponsors, and sales teams to capture attendee information when attending an event.

For anyone wondering what is a lead tracking app, it is a tool designed to work alongside onsite badge printing and event apps, enabling users to scan attendee badges, capture lead data, and manage post-event follow-up activities.

The CrowdComms event lead tracking solution also allows users to answer qualifying questions, rate leads, add notes, and export data directly from their own device, helping teams prioritise and follow up on the most valuable opportunities.

The best lead capture app is one that makes it easy for exhibitors to capture, qualify, and follow up on leads without adding complexity to their event experience.

A top lead retrieval app should provide easy access through either a native app or a web-based link, while allowing users to add qualifying questions, notes, lead ratings, and follow-up actions directly within the platform.

The best exhibitor lead app will also support real-time data export, enabling sales teams to follow up quickly during or immediately after the event while leads are still fresh.

Lead retrieval app cost is typically priced at £1,000 per 10 exhibiting companies, with unlimited access provided for exhibitor representatives within each company.

When comparing lead capture app price options, it is important to consider not only the number of exhibiting companies but also the number of users included and the lead qualification features available.

Yes. The lead tracking app badge scan process allows exhibitors to capture attendee information in real time by scanning event badges directly from their device.

The app can scan conference badges using the badge QR code, enabling either a quick scan for rapid lead capture or a qualified scan where additional questions, notes, and lead ratings can be completed at the point of interaction.

This QR badge lead capture process helps exhibitors collect richer lead data while keeping the experience fast and efficient.

Yes. Lead tracking app Salesforce HubSpot integrations are important for ensuring valuable lead data is retained within your existing CRM and sales processes.

This is typically achieved in one of two ways. The first is through a simple export of lead data from the Exhibitor Lead Capture Hub, allowing teams to import information into their CRM manually. The second is through lead capture CRM integration, where lead data is transferred directly into the CRM of choice.

An event lead Salesforce sync can help streamline follow-up activities by ensuring lead information is available to sales teams quickly and accurately after the event.

Lead tracking app ROI is easier to measure when exhibitors can connect lead activity directly to pipeline creation and sales outcomes.

CrowdComms allows exhibitors to define target products, deal values, conversion rates, and compare performance across team members. This creates a clear lead app ROI calculation by showing the value of opportunities generated and who generated them.

By combining this visibility with a structured follow-up process, exhibitors can better demonstrate exhibitor ROI events performance while giving their sales teams the best opportunity to convert leads into revenue.