Workshop: Rethinking Event Sponsorship

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We are delighted to announce that registration for next educational workshop in London on October 14th is now open. This one is all about event sponsorship. We’re expecting it to be really popular as it’s a topic our event app clients often tell us they grapple with.

Expert Workshop Leader

The workshop will be led by Matthew Weihs, MD of Bench Events and founder of Africa Events Services, who has a wealth of experience on the topic.

Time for a Rethink

It sets out to challenge event planners to re-evaluate their entire approach to event sponsorship. From the underlying perception of sponsorship and sponsorship strategy, the workshop will delve into the core issues and will be both thought provoking and practical.

Matthew will explain who in the organisation should sell event sponsorship and why.

Event planners will learn who to target in the prospective sponsor organisations and the specific approach needed to build real value for sponsors.

Event App Sponsorship

We couldn’t run a workshop on this topic without including a section on event app sponsorship.

This section will be led by our Partnership Manager, Matt Allen, and will focus on the strategies and the specific sponsorship opportunities the event app offers one or multiple sponsors.

The Event App

On a similar vein, we will provide an event app for the workshop and participants will receive the details a week before.

As you would expect from any self respecting event app, it will allow participants to join discussions, send questions and participate in polls.

It will also get the networking underway thanks to the attendee module and the ability to send private messages to other event planners.

Attendee Networking

Our event app clients love to discuss all aspects of event planning with their industry colleagues. The networking opportunities within the workshop are as important as the content.

The workshop will therefore include a series of round table discussions and dedicated networking time over a light lunch. We hope that participants will go back to the office inspired by a fresh perspective on event and event app sponsorship along with some great new connections.

How to Book

Attendance at the workshop is complimentary for event planners but places are limited to 50 participants. We expect this workshop to book up quickly so register early to avoid disappointment. If sponsorship is a key component of your events you won’t want to miss it.

Friday October 14th

9:30 Welcome and Introductions

9:35 Rethinking Event Sponsorship

Matthew Weihs, MD Bench Events & Founder of Africa Event Services

10:05 Sponsorship and your Event App

Matt Allen, Partnership Manager, CrowdComms

10:35 Round Table Discussions

Discuss, debate and brainstorm key workshop topics with other event planners

11:20 Refreshments and Networking

12:00 Close

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