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CrowdComms

Case Studies

Royal College of Emergency Medicine

RCEM and CrowdComms — Growing Together to Redefine Events

RCEM, Royal College of Emergency Medicine, Case Study CrowdComms, Event Tech

KEY ACHIEVEMENTS

Seamless Event Transformation

Global Accessibility and Engagement

Streamlined Event Management

Scalability and Long-Term Growth

BACKGROUND

The Royal College of Emergency Medicine (RCEM) is the professional body responsible for advancing emergency medicine in the United Kingdom and beyond. Dedicated to setting standards, training, and supporting emergency healthcare professionals, RCEM plays a crucial role in ensuring high-quality patient care in emergency departments. The College provides education, research, and policy guidance, advocating for improvements in emergency healthcare services. With a growing membership of emergency medicine specialists, trainees, and allied health professionals, RCEM is at the forefront of shaping the future of urgent and emergency care.

RCEM relied exclusively on in-person events before the pandemic disrupted their approach in 2020. Forced to pivot to virtual formats, they partnered with CrowdComms to develop a flexible, scalable event management solution that met their audience’s unique needs and supported future growth into year round education and in-person events.

RCEM, Royal College of Emergency Medicine, Annual Scientific Conference, Case Study

EVENT GOALS

  • Enable seamless delivery of virtual, hybrid, and in-person events.
  • Provide accessible and engaging content for a global audience, including members across time zones and professionals with varying schedules.
  • Maintain professional event presentation while allowing for back-end customisation.
  • Build a sustainable, efficient process for the RCEM team to manage events long-term.

PRODUCTS USED

 

  • Event Platform: Allowed RCEM to host virtual, hybrid, and on-demand events with ease. Its intuitive interface offered a seamless experience for attendees and back-end users alike.
  • Kiosks and Badging: Simplified user registration and enhanced the professionalism of in-person conferences by offering integrated on-site badging solutions.
  • Custom Widgets: Allowed RCEM to tailor event pages with personalised features to fit unique requirements.

CHALLENGES

  • Cancellations of all in-person events in 2020 due to the pandemic.
  • The need for a flexible virtual platform that allowed self-management and real-time updates.
  • Accommodating complex audience requirements, such as varying user permissions and international access.
  • Integration of hybrid event logistics during the return to in-person formats.
  • Providing consistent, post-event on-demand access for attendees.

SOLUTION

  • CrowdComms provided an intuitive event technology platform perfect for RCEM’s needs, allowing self-serve capabilities and adaptability to real-time demands.
  • Transitioned RCEM’s one-day study events into accessible, topic-specific virtual study days available on-demand –  20 a year.
  • Enabled seamless hybrid event delivery by unifying virtual and in-person elements like live-streaming, paperless programs, and Q&A.
  • Provided on-site badge printing solutions to streamline event check-in and enhance attendee professionalism.
  • Delivered consistent personalised support, ensuring smooth operations and letting RCEM’s team focus on event delivery.

CONCLUSION

RCEM’s partnership with CrowdComms enabled them to pivot seamlessly to virtual events and later expand into hybrid formats.

With 90 successful projects over four years, the platform has allowed RCEM to broaden member engagement, increase accessibility, and build a stronger sense of community. RCEM is excited to explore how CrowdComms’ registration and abstract tools could support their ongoing event delivery in 2026 and beyond.

"We always found James and all of CrowdComms incredibly helpful, really wanting to understand what we were trying to deliver and how the platform and the system could work for us and tailoring that to our specific needs as a membership organisation and an association.

From a back end user perspective, we always really liked how intuitive it is, how easy it is to get to grips with, and that we can self serve for the vast majority of things, we like to understand the system so that we can, we can do the different tasks ourselves and particularly in the virtual environment. I think it's useful that you can react quickly and do all of that stuff yourself."

-Harriet Ambroziak - Head of Marketing

CROWDCOMMS IN ACTION

At CrowdComms, we dive headfirst into every project, becoming full-on members of your team to ensure your event’s success. From seamless on-site registration and badging to our feature-rich event app, networking tools and live polling, our commitment to collaboration drives dynamic and memorable experiences.

See us in action below and discover how we make every event extraordinary.

WHY WORK WITH US

CrowdComms specialises in event and conference mobile apps, virtual and hybrid event platforms, and registration and badging solutions.

Whether you’re planning an internal conference, product launch, organizing a trade show, or hosting a webinar, CrowdComms has a solution for you. In person, virtual, or hybrid, all available in one platform. From complete self-managed to full-service solutions, CrowdComms caters to events of all sizes and complexities.

Ready to elevate your next event? Contact the team today to discover how CrowdComms can support your event experience!

97%

Customer Retention

96%

5* Customer Rating

70

NPS Score

Exceptional

Customer Service

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Whatever your vision for your next virtual, hybrid or in-person event, we can help.

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