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Case Study: Event Engagement With Added Caffeine

 

Have you had your coffee fix today?

The 60% of Australians aged between 30 and 70 who drink coffee every day probably have!

Given coffee’s popularity, it’s no surprise it’s a non-negotiable feature at most events.  While catering to the caffeine demands of a small internal meeting is easy, things can get tricky for large events hosting hundreds or thousands of attendees.

Do you serve filter or barista brewed? How do you avoid long lines and over stretched service?  What happens to a large crowd when they’re deprived of caffeine?!

The coffee conundrum made us dig deeper to find out more about the Customer Engagement and Loyalty Conference that took place in Australia’s coffee capital, Melbourne.

We chatted to event organiser, Elizabeth Hanlon from Global Loyalty, about how they pulled off a caffeine masterstroke to boost event engagement!

 

CC: Hi Elizabeth, can you tell us a little more about your event?

Elizabeth: It’s the Customer Engagement and Loyalty Conference.  The event has been running for six years and provides information, discussion and networking opportunities.

Attendees tend to be people in senior, decision-making roles in marketing managers, loyalty and data analytics.

CC:  So, people who are very likely to expect, or rather need, coffee at an event?

Elizabeth: Absolutely! In the past we’d serve filter coffee, but we’d find that people were nipping out to get a ‘proper’ coffee.

Given the 2018 event was being held near Melbourne where there is a strong expectation for great coffee we felt filter wouldn’t fly with our attendees.

CC: Did you bring in a barista?

Elizabeth: We certainly did. We hired two coffee carts to cater the event. One would provide a walk-up service like a normal café. The other would deliver coffee orders made via our event app.

CC: Wow! A clever idea.

Elizabeth: I thought incorporating a coffee ordering element into the event app would not only make getting hold of a coffee a lot easier but it would also encourage downloads of the event app itself.

CrowdComms came up with a clean and simple ordering feature for the event app that was exactly what we were looking for.

CC: Did it work?

Elizabeth: It did, almost everyone downloaded the app! We also made coffee ordering part of our gamification strategy.

For every coffee attendees ordered they would receive 25pts and boost their place on the leaderboard. It definitely helped with event engagement.

CC: And how about the in-app ordering, was that a success?

Elizabeth: It went down so well. It was really easy to place an order. People could specify their coffee preference and milk type. The order went straight to the barista who worked from the list of incoming requests.

Attendees could order throughout the day so we had hardly any queuing.

CC: What was the attendee feedback like?

Elizabeth: They loved it! Attendees could order as many coffees as they liked.  I had plenty of people asking me “where can I pay for coffee?” They were delighted to find out it was free!

We planned on three coffees per person and came in just under that for the event.

CC: Did you get any sponsor feedback?

Elizabeth: Mastercard sponsored the coffee cart. While they didn’t give any specific feedback they had done this before so it obviously works for them.

CC: Finally, do you think the coffee ordering gave your event a strong point of difference?

Elizabeth: Definitely. Coffee is an instrumental part of many people’s day. Making sure attendees could get their daily cup easily (and for free!) helped create a lovely, positive vibe throughout the event.

Two Partners, One Solution, Amazing Attendee Engagement

We recently announced a market changing new partnership with Brisbane based event tech organisation, Entegy. CrowdComms and Entegy work together to deliver seamless event technology solutions to forward thinking clients.

We’re thrilled with what we’ve achieved together so far.

Read about our work with Australia Post and how we helped them deliver amazing attendee engagement results for their eCommerce Delivery Conference.

The Event

Australia Post held their eCommerce Delivery Conference over two days in February 2018.

The 200 event attendees stayed at the Crowne Plaza Hotel and conference venue in the heart of the New South Wales wine country, the Hunter Valley.

Event Objectives

The eCommerce Delivery Conference included a packed agenda full of sessions, workshops and networking functions.

Senior representatives from Australia Post gathered to share insights and strategies, undergo training and meet with partner organisations.

With a Conference theme of ‘Collaborating4Success’, event organiser Nik Talevski explains that,

“meeting the partners and key collaborators is important to understand how collaboration helps the organisation meet outcomes.”

To facilitate the theme, and encourage active engagment, the Conference featured prizes, networking and engagement games.

Event Tech Solution

CrowdComms worked with Entegy and Australia Post to develop an event tech solution that would deliver an immersive experience for attendees and great engagement stats for Australia Post.

The solution included an event app with live newsfeed, session polls and feedback, badge scanning with achievements and leaderboard. The Entegy Labs team assisted with custom achievements and personalised schedule to create a unique experience.

Outcome

As a result of over 4000 scans between 200 attendees, each event attendee connected with, on average, 20 others.

“The scanning technology received incredible praise. People took the scanning very seriously,” said Nik.

According to post-event data the event app had a fantastic adoption rate of 95%, however, this wasn’t the whole story.

“Some people didn’t attend. I genuinely believe 100% of people attending logged in and used the app,” said Nik.

The gamification element saw 492,993 points awarded! The fun even continued after the event, as Nik explains. “People were still playing the games and chasing the achievements even after the conference was over!”

Nik says the app improved attendee engagement, “without a doubt!” He also commended the design, “it was fantastic, our design team loved using the app.”

Of course behind all great technology should be a great team!  Nik was equally as happy with the CrowdComms and Entegy service and solution, “the team was very helpful and responsive.”

About the Entegy Suite

The Entegy Suite is a powerful event communication and engagement platform.

Flexible mobile and web apps, attendee engagement, gamification and networking tools, live audience polling, Q&A, chat room style discussion, multi-use attendance tracking, lead generation, promotional campaign management and self-serve badge printing kiosk software. All with an easy-to-use management system called The Core.

The Entegy Suite’s modular elements provide organisers with everything needed to empower staff, inspire attendees and reward stakeholders from a single system.

 

 

 

4 Signs You’ve Found An Awesome Event Speaker

An event speaker’s role is no longer confined to his or her time on stage. Speakers are expected to make a genuine connection with the audience through interaction and engagement.

This can take the form of interactive Q&A sessions, one-on-one discussions and social media engagement. Whatever platforms they choose, an awesome event speaker will engage with attendees before, during and after the event.

Here’s how you know you’ve found an awesome event speaker:

They Have A Positive Profile

Your potential speaker will have an active and positive profile across social media and relevant industry platforms. As an active social media user they will have a decent sized following. This doesn’t need to amount to millions, but a healthy and engaged audience is important.

Take a quick look at who follows them and who they engage with.   Credible thinkers and respected peers? Enthusiastic fans and advocates? Important media outlets? Great! Your speaker is an influencer and important voice for a key audience.

They’ll Advocate and Engage

Talking of advocates, a great audience reach is only useful to you if your event speaker is prepared to talk about you (positively, of course!).

An awesome speaker will ensure he or she promotes their attendance at your (equally) awesome event.   They will encourage followers to spread the word via their own networks too.

Your speaker will be fully engaged with the event’s themes and objectives. Their posts won’t be limited to self-promotion, but give thoughtful consideration to posts that prompt discussion and an exchange of ideas. They’ll hook into hash tags, respond to attendees’ posts and participate in Q&A sessions.

They’ll Do Their Research

While session speakers will invariably have a background and expertise in the topic of choice, keynote speakers can come from a different industry or sector. They may be a well-known celebrity or global industry figure (e.g. Richard Branson).

It’s vital that your keynote speaker knows why they’re there and who they’re talking to. Are they across key industry issues? Can they apply their experience in a relevant way to the challenges your audience face? Will they deliver a meaningful address that the audience cares about?

An irrelevant keynote address delivered by somebody who looks like they’re there to merely collect a cheque is definitely not what you’re looking for in your speaker.

They’ll Happily Give You More

There’s a chance your speaker will participate in your event as part of a tour. They may be promoting a book, further speaking gigs or business venture and your event is an opportunity to get in front of a fresh untapped audience of potential buyers.

While you’re happy to support this of course, it’s not unreasonable to expect your event speaker to provide you with additional content as part of the arrangement. A guest blog post, interview or any additional relevant material will go a long way to help promote your event and stoke interest.

Of course any additional content provided by your speaker also gives them valuable additional promotional opportunities!