From research papers to clinical trial results, treatment developments to patient outcomes. Attendees at medical conferences invariably need to digest a large amount of content in a relatively short amount of time.
So, how can conference organisers ensure delegates can get the most from their event experience without feeling overwhelmed by the content?
There’s an App for That
We love event apps because they make light work of event logistics and information delivery, however not all apps can handle and organise important and detailed content and abstracts.
Medical conference planners need to find an event app with plenty of muscle – enough power to deliver an engaging and interactive experience to attendees, and house an elegant and easy-to-access abstract library.
Here’s how an app with specific features can make a medical conference or pharmaceutical event a winner:
Easy Abstract Management
Let’s start with one of the most important content items, abstracts.
Abstracts are a standard part of medical conferences. Generally speaking, they’re a 250-350 word summary that gives an overview of something an attendee is working on or planning to publish, e.g., a research project or clinical trial results.
Attendees, speakers or technical experts will need to submit their abstracts for review before the event starts, which can mean an added content complexity for planners and organisers.
An event app with a user-friendly interface will help researchers and professionals easily submit their abstracts. CrowdComms’ Abstract Module not only supports written content in standard documents, but also PDFs, and high-quality images up to 10 MB per individual file. The bulk-upload feature means everything can be uploaded super fast!
Once uploaded, make sure your chosen app for the pharmaceutical event has a library that’s easy and clear to navigate. CrowdComms’ Abstract Module allows content to be organised by author name or subject matter and features a search box for specific queries.
Complementary Features
While abstracts are an essential means of informing attendees and sparking interest in relevant projects and programs… what if dare we say, there’s a way to make them even more interesting!
It’s OK. We know the content is already fascinating, but how that content is delivered can make all the difference.
An event app for a medical conference that enhances conversations about abstracts can make related interactions even more dynamic and engaging. And from a practical perspective, can also make experts readily accessible without having to find them in person in a busy event venue.
CrowdComms’ interactive Group Chat, Q&A, Polls and Survey features are all displayed alongside the Abstract Module. This means document authors can reply to questions in real-time and ask attendees to complete short surveys and polls to get views on key issues.
The Abstract Module also allows authors to upload audio files with explanatory commentary and further details. Plus, the capability to add MP3 files means authors can also deliver content via podcasts.
Alongside seamless video integration, which can also be viewed post-event, the Abstract Module’s multi-media functionality creates an engaging platform that helps event attendees really connect with an author’s ideas and findings.
Personalised Agendas
With potentially multiple streams and topics in one event, a personalised agenda helps pharmaceutical conference delegates get organised. Attendees can create their own unique agendas ahead of time, and at the event, by opting to ‘favourite’ the sessions they want to attend.
Choosing an event app, such as CrowdComms’, with a clear and simple format means even the busiest schedule is easy to view. Real-time push notifications ensure attendees stay updated on any last-minute changes.
Speakers’ Bios and Interactivity
Speaker credentials are a key factor when deciding which sessions to attend. So, it’s important to find an app for your pharmaceutical event that has a comprehensive speaker bio section showing session topic details plus speaker expertise.
CrowdComms’ event app not only has an easy-to-navigate speaker bio feature, but it also supports attendee and speaker interactions.
During the session, guests can also pose questions to the speaker. The most pressing or popular questions are voted up by the audience, and these questions are then broadcast on live display screens.
Speakers can even answer questions in the app after a session has finished. And, if they want to gauge audience opinion, speakers can use the live polling feature we referenced earlier to find out attendees’ views on key issues.
Medical Event Networking
Like most industry events, a key objective for medical event attendees is to network!
An event app with in-depth personal profiles that showcase attendees’ expertise and areas of interest will allow others to quickly identify potential areas of collaboration and discussion points.
Look for an attendee directory that makes it simple to search and find specific individuals based on specialities, organisations, and specific topics of interest.
Even better is an app that can create space for engaging conversations and knowledge sharing with private chat channels or online group discussions.
On-Going Professional Development
The right event app can contribute to continuous professional development beyond the conference.
Serving as a knowledge hub, providing access to recorded sessions, presentations, and resources post-event, attendees can use the app to revisit sessions they missed, reinforce their learning, and explore additional materials at their own pace. They can also connect with fellow attendees via the networking feature.
The availability of these on-demand resources promotes ongoing learning, facilitates skill-building, and contributes to the long-term career development of medical professionals.
In Summary
Medical events and pharmaceutical conferences can deliver a large amount of content for attendees to digest, including abstracts, speaker credentials, and attendee profiles. Find an app for your event that can manage and deliver this content in ways that make the information dynamic, simple to find, and easy to revisit post-event.
