Event app surveys have made the process of launching and collecting feedback faster (remember how painful paper surveys were?). The quality of data depends on getting two things right: the right survey type and the questions. You can find out more about what type of questions to ask here. But before you do, let’s take a look at the different types of event app surveys.
With your CrowdComms event app you can launch 3 different types of surveys: live polls, session surveys and event surveys.
Before you launch any survey it’s important to understand what you’re trying to accomplish with the poll or survey. This will determine which feedback method you should use and when you should use it.
Clarifying your objectives for the survey or poll will result in a poll that targets the right audience at the right time.
For example, if your objective is to gauge the quality of speakers, you should create simple session survey with star rating questions and send it out directly following the session.
Live polls are usually shorter than surveys and are tied directly to sessions in the event app. They should be treated as part of the session and driven by the speaker. With this in mind, it’s important to ensure speakers are fully engaged with the concept ahead of the session (as they will be the ones responsible for implementation).
Live polls are particularly useful to serve real-time objectives, such as taking the audience’s temperature during the event or measuring interest in the current discussion topic.
Much like their title suggests, session surveys are directly linked to sessions in the event app. Session surveys should be issued either near the end or directly after the session.
Since attendees may be on a break and on the move, the questions should be short and easy to answer (e.g. star rating, yes/no, multiple choice.) Session surveys should focus primarily on the session they’re linked with, as that will be top of mind for attendees.
To ensure maximum response rates, encourage speakers to draw attention to the survey. Also make sure to allocate enough time in the corresponding session for attendees to fill it out before the next activity.
Unlike session surveys and live polls, event surveys are not tied to a specific session. Event surveys are used to gather more detailed information about the event as a whole (primarily for pre and post event information gathering).
Event surveys are usually the longest of the three types of feedback. They are the most appropriate to include open-text response questions. Given attendees will be receiving these surveys before and after the event, they will likely have more time to complete them.
Tip: Although survey completion is important to event organisers and planners, it may not be a priority for attendees. Actively promoting event app surveys will go a long way, such as by attaching a survey to an ‘alert’ that’s pushed through the event app to each attendee’s phone.
This is an edited version of a post by our good friends at EventMobi. You can read the original here.