Spoiler alert: Not even close! While the world eagerly embraces in-person events again, dismissing virtual events as “a passing phase” would be a huge missed opportunity. Sure, Zoom fatigue is real, and virtual webinars from 2015 may not spark much excitement—but virtual events have grown way beyond that.
Today’s virtual events combine cutting-edge technology with clever, audience-first designs that deliver powerful results—whether it’s boosting engagement, expanding reach, or driving revenue. Virtual events are no longer just “Plan B”; they’re a strategic powerhouse reshaping how we meet, connect, and share ideas.
We’re here to debunk the myths, highlight the opportunities, and show you just how vibrant this space really is.
Watch the full conversation from our Event Advice series with Matthew Allen and Will Custard where they talk about the question, “are virtual events dead?”
Modern virtual events open doors like never before. They allow you to design experiences that engage audiences no matter where they are.
Here’s where they can add value to your business:
Global Reach: Host an event in New York and welcome attendees from Japan, South Africa, and Brazil—all without juggling flights or visas.
Reduce the heavy spending on venue rentals, accommodation, and meals for attendees while still delivering standout experiences, especially if you’re running multiple workshops year-round.
Virtual events break down barriers for people who may face travel, physical, or financial constraints as well as adding in UX, designed for accessibility, with platforms like CrowdComms. Make your event inclusive by design.
Oh, and did we mention they can be a greener option, too? No flights, fewer printed materials, and lower waste tie into your sustainability goals.
Have a shortlist of preferred virtual event providers? The next step is to review software demos so you can see the potential solution in action.
If you’re tech-savvy or familiar with virtual event platforms, think about asking a less experienced friend or colleague to review the demo with you. That will give a good indication of how user-friendly and intuitive the event platform is for attendees who are new to the technology.
Consider what additional features are important to you and your event. Will you need interactive networking? Is your event dynamic and fluid meaning real-time updates and notifications are needed to keep attendees in the loop?
Also consider the platform’s look and feel. An event platform that has design flexibility will ensure it feels like a natural extension of your event brand.
It’s time to reframe how we think about virtual events.
Forget the stale webinars of old that we got so used to in the pandemic. Virtual events today are flexible, interactive, and as creative as you dare to make them.
Think bigger. With advancements in technology and design, there’s no limit to how interactive, exciting, and personal your virtual event can be!
What’s so special about virtual events? They’re not just a substitute for traditional gatherings; they’re a game-changer. Here’s how they deliver unmatched benefits and elevate your event experience:
Virtual events are the ultimate shape-shifter. Whether your audience prefers live sessions for real-time connections, on-demand content to watch at their own pace, or a hybrid mix of the two, a virtual format molds itself to fit their lifestyles. This versatility doesn’t just increase attendance, it ensures everyone can engage in a way that works best for them.
Forget passive audiences. Virtual environments come loaded with tools designed to captivate and involve attendees. Think live polls, engaging chat rooms, Q&A sessions, and even gamification features to liven up your event. With creative session formats and interactive options, it’s easier than ever to turn spectators into active participants.
Virtual events break down barriers that once kept people out. Lower costs make them more budget-friendly, and accessibility options like subtitles, translations, or screen readers mean no one is left out. Whether someone lives on the other side of the world or has specific accessibility needs, virtual formats create a space where everyone belongs.
With virtual events, you don’t just create a memorable experience; you collect a treasure trove of data. From tracking attendee behaviors to gathering feedback and analyzing session performance, these platforms offer detailed analytics that in-person events simply can’t match. That means you’ll walk away with actionable insights to fine-tune your strategy for future events.
Virtual events aren’t about mimicking the physical experience; they’re about reimagining what’s possible. Lean into the platform’s unique features, get creative, and deliver an experience that stands out. Whether it’s personalized breakout sessions, interactive activities, or dynamic content delivery, virtual events offer endless opportunities to innovate.
If you want to host an event that’s accessible, interactive, and equipped with cutting-edge tools for success, virtual should be your go-to.
Want your virtual event to flourish and leave a lasting impact? Nailing success isn’t just about the basics; it’s about honing the right elements with purpose and precision. Focus on these key pillars, and watch your event soar to new heights:
Content is the heart of your event, so make it irresistible. The more valuable and engaging it is, the more your audience will lean in. Prioritize content that speaks to your attendees’ specific needs and interests. Break long sessions into bite-sized, digestible segments to maintain energy and focus. Incorporate diverse formats to keep things fresh—think dynamic live panels full of lively discussions, pre-recorded keynotes that deliver polished takeaways, or cutting-edge elements like virtual reality tours or interactive demonstrations. Don’t forget to weave in captivating visuals and compelling storytelling to make sessions not just informative, but unforgettable.
Your platform is the foundation of your virtual event. It’s more than just a tech tool; it’s your event’s stage, backstage, and everything in between. Choose a platform that aligns seamlessly with your goals and vision. Look for one that’s user-friendly and customizable, so branding and design feel like an extension of your organization. High-performing platforms also come equipped with strong networking tools, intuitive interfaces, and powerful analytics. And of course, for an extra touch of engagement, go for features like chat spaces, live polling, virtual expo halls, or integrated gamification. Don’t just settle for “good enough”—your tech should elevate the entire experience.
One of the biggest challenges of a virtual setting is fostering organic interactions, but the right strategies can break those barriers. Active networking features transform attendees from isolated viewers to a connected community. Use virtual breakout rooms to create intimate spaces for meaningful discussions. Host structured speed networking sessions to help people make quick, impactful connections. Leverage smart attendee matchmaking tools so that participants find like-minded peers or business opportunities without the awkwardness. Remember, networking isn’t just a feature; it’s the lifeblood of participation.
A great event isn’t just born on event day—it’s built with anticipation. Start promoting early, and make your audience curious enough to register. Create excitement through engaging social media campaigns that tease what’s to come. Use email sequences with compelling subject lines to nudge your target audience into action. Share behind-the-scenes glimpses, speaker reveals, or sneak peeks at interactive features to build interest. Countdown posts, contests, or even pre-event webinars can work wonders. Be proactive, consistent, and creative to turn marketing into momentum.
Your virtual event doesn’t end when the screen goes dark. Transform it into a springboard for long-term connection and learning. Follow up with attendees thoughtfully. Share session recordings so they can revisit their favorite parts or catch what they missed. Consider crafting tailored post-event content like blogs, exclusive resources, or actionable insights based on what you covered. Send well-designed feedback forms that make it easy for attendees to share their thoughts. Not only does this make attendees feel valued, but it also helps you refine future events. Keep the dialogue alive, and your event’s impact will stretch far beyond its final session.
A truly successful virtual event is more than a meeting hosted online; it’s a dynamic and immersive experience that leaves attendees inspired and satisfied. From delivering exceptional content to maintaining meaningful engagement after the event, these five pillars will ensure your virtual gathering is not just another blip on a calendar, but an event to remember.
Hybrid events take the best of both worlds, creating a seamless experience for remote attendees and those on-site.
Here’s why hybrid events are part of the engagement ecosystem:
When done right, hybrid events don’t just “work”—they wow.
There’s never been a better time to explore the potential of virtual events.
Whether you’re hosting a global conference or a small team meeting, the tools and strategies are at your fingertips to craft an unforgettable experience.
Now it’s your turn. Take everything from this guide and start designing your modern virtual (or hybrid!) event—the kind that keeps attendees talking long after it ends.
Remember, virtual events aren’t dead. They’re thriving—and now, so can your next event.
At CrowdComms, our team of event experts is here to help you create an event that captivates your audience and achieves your goals.
📩 Get in touch with us today to discuss your next event and see how we can bring your vision to life! Visit crowdcomms.com or email us directly at [email protected].
When it comes to event registration, people are asking Google everything—from the basics like “What is event registration?” to bigger questions like “What’s the best event registration platform?”
Discover what really matters in event registration as CrowdComms’ Matt Allen and Will Custard answer Google’s most-asked questions. From free tools vs. pro platforms to simplifying complex reg—get honest, expert insights to level up your next event.
Learn about the European Accessibility Act and how to create accessible events. Watch our video for practical tips, compliance insights, and inclusivity benefits.
Whatever your vision for your next virtual, hybrid or in-person event, we can help.
Whatever your vision for your next virtual, hybrid or in-person event, we can help.
Whatever your vision for your next virtual, hybrid or in-person event, we can help.
Whatever your vision for your next virtual, hybrid or in-person event, we can help.
