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Wow Sponsors and Exhibitors With Event Lead Capture

Attracting exhibitors and sponsors to your event means providing great ROI.  A major incentive for exhibitors to participate in your event is the opportunity to collect quality leads.

CrowdComms digitally enabled lead capture is the perfect way to gather qualified leads.  Easy to use, our intuitive platform turns any mobile device into an effective lead capture tool.

Believe your sponsors and exhibitors want to covert connections into powerful leads?  Are they keen to ditch cumbersome business card collection? Do they need to spend less time inputting data?

Here’s the low-down:

Mobile Ready & Cost Effective

Our event lead capture app sits neatly on exhibitors’ mobile device, which means no additional hardware to wrangle or purchase.  As attendees visit stands and booths a quick scan of their badge (from any smart device) is all that’s required to gather data.

Quality Qualified

We know all leads are not created equal. It’s why our platform allows companies to include qualifying questions, star ratings and notes to ensure lead information is always meaningful and consistent.

Real-Time Access

Once collated, information is immediately available to view, manage and export by any member of the exhibitor team. And if the Wi-Fi drops out, there’s no panic; the system functions without a connection and will sync when Wi-Fi is available again.

Custom Branding

Our lead capture platform will always look like a part your event. Custom design ensures brand continuity and a strong exhibitor/sponsor profile.

Powerful Data

The event lead capture also delivers powerful benefits for event organisers.  Real-time data allows exhibitors to manage attendee traffic throughout the event, e.g. if their booth needs a visitor boost they can take immediate steps (such as promote a scheduled demo or donut giveaway in the activity feed) to increase attendee traffic.

Incentive Compatible

While general attendee traffic will deliver a percentage of leads, incentives, gamification and achievements will really get the lead capture humming.

CrowdComms digital platform supports digital passports (replacing the old stamp and cardboard), games and competitions. All of which encourage participation, booth visitors and engagement for exhibitors and attendees alike.

If you’re incentivising attendees to visit every exhibitor booth or a series of key stands, make it easy for attendees with a progress bar at the top of their digital passport.

Takeaway:  our digitally enabled event lead capture is the smart way to offer exhibitors and sponsors a powerful ROI that will make your event a must-attend year after year.                   


Why Registration Kiosks Will Transform Your Event

What does a traditional event start look like?  Attendees standing in long lines? Time consuming manual registration processed by lots of event staff? Trestle tables lined with badges and lanyards? Paper! Heaps of paper?

Till now, the start of most events has been a process; get people through the door and into the event without incurring (too much) time and frustration for organisers and attendees alike.

We believe first impressions count. It’s why CrowdComms Australia is thrilled to announce the arrival of its self-printing registration kiosks.

Now the start of your event can be an experience rather than a process!

Let’s Take a Look

CrowdComms registration kiosks are fully customisable and beautifully designed.  Whether you’re running a small networking function, an international conference or exhibition, our self-printing registration kiosks will deliver an engaging and efficient experience to your attendees. Plus you’ll get that all important ‘wow factor’ that will set your event apart.

Digitally enabled, our kiosks allow your guests to check-in and self-print their event badges in moments. You can manage pre-event and onsite registrations.  Attendees who turn up on the day can register for the event and print their badge via the kiosk.

A fast check-in means less time spent waiting in lines. Plus, you can have as many or as few kiosks as you need (our experienced team can help you work out exactly how many kiosks will be right for your event). No more over-stretched registration staff trying to service eager attendees who are keen to get started.

How Do They Work?

Ready and waiting from the moment your guests arrive, CrowdComms registration kiosks are configured via a single digital platform.

Spot a typo? Need to change an item detail? No problem. Updates can be made in real-time via the digital platform.  Plus, if attendees lose their badge during the event they can return to the kiosk where our team will help them re-print their badge in seconds.

In addition to the intuitive administration, the kiosks allow you to monitor foot traffic and attendee flow as it happens.

Valuable Returns

A clever and engaging start to your event is sure to boost positive word-of-mouth and generate some serious feel-goods in your attendees.

The kiosk’s customisable design also gives sponsors a new and prominent space to showcase their brand. With plenty of branding options available, sponsors will be delighted by the opportunity to connect with each and every attendee right from the very start of the event.

Wait…there’s more!

While the kiosks deliver a whopping ‘wow factor’ as a standalone feature, they are even more powerful when used in conjunction with our event app.    The data collected by the app is seamlessly transferred to the event app which means sponsors can scan badges for lead capture.

Attendees can also scan their badges as they enter event sessions, which allows for comprehensive attendee tracking.

Want to get your next event off to an amazing start? Contact us NOW!


Your Best Event App Notification Strategy

When you need to give your attendees the most up-to-date information, event app notifications and alerts are the go-to communication tool.  Ready to read in real-time they let people know time sensitive detail, such as room changes, speaker swaps and entertainment alerts.

While notifications are a hard working event app feature, did you know you can squeeze even more goodness from these handy pop-ups?

Set and Schedule

Alerts are great for last minute updates, but you can also pre-schedule your notifications.  Think about how they can fit into your event communication strategy.  Do you want to remind guests about the registration process? Or is it important to prompt attendees to complete the post event survey?  Maybe a late afternoon promo of the evening’s entertainment will boost energy levels!

Setting scheduled alerts means you only have to focus on last minute changes that crop up during the event.

Sponsor Messages

Make sure sponsors can maximise engagement opportunities by offering them pre-scheduled event app alerts.  Scheduled messages can include incentives to visit their booth, website links or exclusive promotions.

Not only does messaging introduce added value for sponsors, it is a key feature that differentiates your sponsorship package levels.


Keeping event games fueled and fired is another feature in your alert tool kit. Incorporate notifications into your gamification strategy means attendees will be hungry for new alerts!

Schedule notifications that provide passcodes or maybe send out clues as to passcodes can be found. You can also issue updates on how the leaderboard is looking to ramp up the competition.

Targeted Alerts

Are you running a dedicated reception for first-time guests? Do you want to communicate with event speakers? Targeted alerts communicate with specific groups or individuals

This means you can send information to help drive attendee behavior, provide group-specific information and keep your communication focused to bring more value to your attendees and event guests.

Creative Content

Don’t limit your alerts and notifications to just text.  Digital marketers will always include rich content (such as videos and images) in their communication strategy. This multi-layered approach means information is delivered in a variety of formats to grab attention and keep recipients engaged and interested.

Do likewise with your real-time pop-ups.  Whether its sponsor messages or event entertainment info, a mix of formats will focus attendees’ attention where it’s needed.

Think Strategically

Like any communication strategy, your approach to alerts and notifications should be focused, relevant and timely.

Too many notifications will quickly lose recipients’ attention.  Always think about the purpose of the alert. Ultimately each message should bring value and add to attendees’ event experience.

As a guide, one message every few hours is generally a good frequency but this may change depending on event activities and attendee engagement.


Does Your Event Have Big Screen Power?

Mobile screens are perfect for the hard working event app. However, while small screens are beautiful, big screens can give your event a powerful boost when it comes to attendee engagement and sponsorship revenue.

CrowdComms Live Display provides an exciting focal point that inform, entertain and unite audience members.

Big Screen Power: Increased Sponsorship Revenue

Live Display screens offer an immersive and attention grabbing opportunity for sponsors.

Provide great ROI for your sponsors by showcasing their brand on the Featured Partners screen. The ability to rotate through multiple images or logos means you can create an equal amount of promotional space for different sponsors.

Big Screen Power: Real-Time Information

While an event is in full swing, attendees’ mobile devices may be tucked away in pockets or bags. Keep people informed of important event changes by communicating via the big screen.

Real-time updates, alerts, notifications and information pushed to the Live Display mean attendees can stay in the loop at all times.

Pro-tip: use the Agenda screen to remind attendees what’s currently taking place and what’s happening next.

Big Screen Power: Amplified Engagement


It all happens on the big screen! From social media activity to gamification updates and leaderboards, eyes will be glued to the Live Display for eagerly anticipated updates.

Promote all the smart observations your attendees are making on social media by highlighting key posts and interesting insights.

The Leaderboard screen keeps your attendees engaged with your event games and fuels their (good-natured) competitive spirits!

Pro-tip: if your gaming strategy includes engagement with sponsor stands, don’t forget to include how Live Display will boost game engagement in your pitch to potential sponsors.

Big Screen Power: Smart Content

All this amazing activity has to cost extra time and effort, right? Wrong! Live Display will integrate with your existing event technology.

Live Display retrieves event data from the event app and organises it into sections (gamification, social media feeds etc.) without any manual intervention by the event organiser.

Do You know Your Ideal Event Tech Solution?

Running an event and unclear what event tech solution will work best?

Whether it’s a long standing event or a new addition to the event circuit, it’s always a good idea to re-visit your event tech solutions.

Not only will your needs vary from event to event, but technology is always evolving. Your tried and trusted event app may have been superseded by a more efficient, tailored and cost effective solution.

Here are some scenarios that look at different needs and solutions:

1.Scenario: Public forum for infrastructure change

A government agency is holding a series of public forums to gauge opinion on a proposed light railway line. The agency needs a polling solution that will offer voters a comprehensive selection of questions. The technology must support open and closed questions. Given the broad cross-section of potential voters, the platform must be easy to use. As a government entity cost is a significant factor.

Solution: A stand-alone polling platform with data analysis.

The agency has a specific and clear need. While the event could be supported by an event app, a dedicated polling platform will deliver a more relevant solution. It is also cost-effective as the agency will only have to pay for the solution it needs.

A mobile enabled polling platform will allow attendees to vote via their personal device. It is important comprehensive data analysis is available to enable the agency to review and interpret responses.

2.Scenario: Annual industry conference with multiple speaker sessions and large numbers of attendees

The event organisers of this conference need an event tech solution that will help them manage multiple elements. They have a large number of attendees, some travelling from overseas. The conference is only running for two days. It’s critical that attendees can gain access to the event quickly and efficiently.

There are over a hundred speaking sessions running over the two days. Giving attendees as much information as possible in advance of the event will help them decide where and when to spend their time.

Solution: End-to-end event tech solution, including event app

For large and complex events, a streamlined end-to-end event tech solution will provide optimum results.   With so many different features to manage, it’s important the disparate elements can connect and transfer data seamlessly.

To get attendees into the event fast, organisers will need a registration system that can process check-in quickly. Profiles that can be completed pre-event will save time at the check-in desk.

Registration details should flow straight to the event app, which means no need for duplicate data entry. Whether attendees are participating in Q&A sessions or networking activities, their event app will have their details ready to go.

Once the event wraps, the end-to-end solution must deliver sophisticated analysis of conference features, from event start to event close.

3.Scenario: New trade show requiring strong marketing push and the means to attract sponsors

The organisers of this brand-new trade show need a strong marketing campaign to create awareness and drive ticket sales and registration. They also need to create sponsorship options that will offer genuine ROI.

Solution: Marketing platform that supports email, SMS and social media campaigns plus additional support for lead capture and gamification.

An automated marketing platform will allow the organisers to schedule communication across multiple channels, including social media. The platform should deliver alerts and updates in real time direct to audience mobile devices.

A lead capture platform couple with gamification will offer potential new sponsors an opportunity for qualified leads. Gamification will drive attendees to sponsors’ stands and web pages to ensure high traffic and engagement.

4.Scenario: An established medical conference wants to trial digital abstract management.

The conference organisers are transitioning from paper based abstracts to digital. To make the change smooth and successful they need a platform that is easy to use and can store over a thousand abstracts. They also need the means to assess how the success (or otherwise) of the digital trial

Solution: Event app with abstract management capability plus data analysis.

New features need to be assessed for engagement and user experience. An event app with the capability to store large number of abstracts is the starting point. Not only should the event app have sufficient storage, its search and retrieval functions must be easy and quick.

The data analysis will help conference organisers establish success points. How often was the material accessed, in what numbers and how long did attendees spend reading. It’s an important way to assess how well the new feature worked and where improvements (if any) can be made.

How Effective Is Your Pre-Event Marketing?

What are you doing right now to build anticipation and drive tickets sales before your event starts? With so much time and energy devoted to creating the event itself, pre-event promotion can fall by the wayside.

Event tech is critical to maximise attendees’ on-site experience, but it can also help to achieve the goals you set before the event starts.

Pre-Event Goals

The following pre-event goals are likely to be your priorities:

*Increase event registrations & boost ticket sales

*Generate excitement

*Right Information, Right Time

*Give sponsors a greater reach

*Spark active networking

Increase Event Registrations & Boost Ticket Sales

Registration rates and/or ticket sales can receive a significant boost with the right event tech. Choose a platform that integrates registration with the event app to keep processes streamlined and efficient.

By managing your own event app and digital signage through a content management system you can make changes (in real-time) when you need to. The right platform will also allow you to customise your registration site. Whether you need to connect to a badge-printing kiosk or include event specific branding, flexibility and control is key.

You can also launch your registration site when it suits you. An early launch could mean a good percentage of attendees are registered before event doors open – which gets people into your event faster.

Pro Tip: drive traffic to your registration page through:

*Early bird promo codes

*Tiered registration release dates targeting specific attendee groups

*Email analytics. Data will tell you when your audience is most likely to open your emails – make sure you send invites on the optimum day at   the right time.

Generate Excitement

Marquee or celebrity keynote speakers can be the difference between a well-attended or poorly supported event. If you’ve secured a high profile keynote make the most of their reputation to generate excitement in your event.

Promote your keynote on your event app’s main page and put their bio at the top of your speaker list. Use your app’s alert feature to send out teaser content ahead of the presentation.

A private chat platform, such as Group Discussion, can be used as a pre-event Q&A channel. Use the interaction with attendees to garner the hot topics people would like to see covered in the keynote addess.

Pro tip: don’t be afraid to ramp up the FOMO (fear-of-missing-out). Share and like social media shout-outs from attendees who are super excited to be seeing your event’s keynote speaker.

Right Information, Right Time

Your event app is the perfect one-stop source for all event related information.

An in-app info point will centralise all the key details attendees need, such as travel, local attractions, weather updates and contact details.

The event app’s real-time alerts will help focus attendees’ attention where it’s needed. Event doors about to open? Send an alert linking to registration point and sign-in details.

Give Sponsors a Greater Reach

You’ll want to help sponsors reach as many people as possible. Utilise your digital spaces to make sure your sponsor’s message connects with your attendees. Promote your sponsor on the main page of your registration and event app. Banner ads and pop-ups are great for drawing attention to key messages.

Uploading your sponsor’s brochure to the event app before the event gives attendees more time to engage with the material. Targeted alerts can make specific people aware of interesting content and where to find it.

Pro tip: Create a branded discussion channel to allow sponsors to share information pre-event with attendees. Feedback may even give sponsors the opportunity to curate event content according to attendee interest and need.

Spark Active Networking

Networking doesn’t have to be limited to the event itself. Connecting people before the event means on-site discussions and meetings can be even more dynamic. People know who they want to meet in person ahead of the event. It saves valuable time and maximises productive discussions.

To facilitate this, make sure your event app supports attendee connection from pre-event to post-event. Use such tools as attendee profiles, LinkedIn, and private social networks (such as Group Discussions) to spark conversations before the event.



This is an edited version of a post by our good friends at EventMobi. You can read the original here


10 Ideas to Boost Your Exhibition Fair (Part 2)

This is Part 1, for Part 2 click here.

When you’re organising an exhibition fair, your success depends on the success of your exhibitors- the amount of valuable leads they generate dictates whether they will return.

Attracting lots of attendees is extremely important, but it’s not always just about numbers. Think about the kind of attendees your exhibitors are interested in. If those attending are not relevant to those exhibiting, it’s disappointing. As an organiser, you have to balance both quality and quantity of visitors.

Your marketing campaign must target the right attendees and effectively communicate the whys of your event. Here are 10 ways to do just that and increase the positive results for all event stakeholders.

6. Strategic Sponsorship

Sponsorship can not only provide much needed additional funds for your trade show, but it can actually increase its credibility. If you partner with a trusted brand that is well known in your industry, it can act as a seal of approval for your event.

You can also benefit from your sponsor’s network for promoting your event. Of course, they’ll be looking for a good deal in return, so make your offer an appealing one.

Ensure that your sponsorship proposal is impressive, it’s worth putting a lot of time into this. If you’re using an event app, make sure you highlight any opportunities for exposure.

7. Hosted Buyer Model

To encourage valuable attendees at your event, introduce a hosted buyer programme. You cover the attendance costs of those buyers and work with selected exhibitors to identify and screen potential attendees.

In return for having their ticket, transport and hotel costs covered, hosted buyers must choose and attend a set number of meetings. This means that your conference will attract people with a genuine interest in your exhibitors. More leads will be generated as a result of this.

Use personalised scheduling on your event app to make it easy for attendees to keep track of their appointments and find stands.

The model was pioneered by event industry show IMEX in the 1980s and has proved a huge success, with the organisers now hosting thousands of buyers every year.

8. Event App Gaming

Gamification can be used to facilitate meetings and encourage movement around the venue.

Set up a scavenger hunt style game on your event app. Set challenges like “Visit an event app provider’s stand”- attendees would have to go to a relevant stand and have a meaningful conversation with a stand member to get the code.

Offer points for completing challenges and award a prize to the top three scorers. This is a more creative way to generate leads, it may also introduce people who would have never met otherwise!

9. Open up attendance to virtual participants

Many people who may want to attend your trade show will not be able to, whether that’s due to date, location or work commitments.

You can make sure you don’t miss out by providing a live content stream. Ensure your exhibitors benefit by requiring virtual attendees to register their interest with a couple of exhibitors the via exhibitor zone of your website. You will also be able to add them to your mailing list for future promotions.

10. Exhibit at other industry events

If your show is a new one, taking a stand at an existing, well-attended industry event can be a great way to raise brand awareness. There will be plenty of networking opportunities with both potential exhibitors and attendees.

Make sure you are honest with the organiser about what you’re promoting and demonstrate how your show is complementary not competitive.

Depending on the scale and scope of your show, you could also consider participation in foreign exhibitions. This will help open your event up to an international attendance, even if they only become remote attendees.

3 Reasons Your Event Sponsorship Proposal Fails

Planning a first-class event is the first battle, the next is actually funding it and making it a reality.

For this, it is highly likely that you will need some strong support from event sponsors. Event sponsorship can come in many forms- from free catering to cash investments.

Sponsorship is only earned by how well you can display the value of your event to your sponsor. Your proposal needs to make a great impression from minute one. With so many events competing for a limited amount of sponsorship money, it’s critical to create a persuasive pitch.

1. Why Should it be Your Event?

Sponsors have a limited amount of time to evaluate a huge amount of proposals. This means you need to grab their attention within the first few seconds. If your proposal doesn’t immediately align with their objectives, they’re likely to disregard it straight away.

Establish credibility immediately and give prospective sponsors a reason to continue reading. Don’t waste their time by starting off with every detail of your event but at the same time don’t use vague buzzwords to try and get their attention.

Instead, quickly convey the “why” of your event: the primary reason your event exists. Is it to educate an audience on a new technology? To raise money for charity? Whatever your “why” is, make sure it is immediately clear in your proposal.

After this, make sure include extra information. Such as how long your event has been around, how many people attend each year, and what challenges you help attendees solve.

2. Your Data Means Nothing

Sponsoring an event is a business decision. If your proposal doesn’t paint a vivid picture of how your prospect will see a return on their investment, they’ll be quick to consider the next offer instead.

You may think your data clearly communicates the value of sponsoring your event, but numbers alone aren’t enough.

Think about the way you’re presenting your data. For instance, let’s say you wanted to communicate the average revenue of the companies and organisations your attendees represent. A bar chart might seem like a great idea at first, but a pie chart can communicate the purchasing power of your attendees more effectively.

If you’re using an event app, be sure to show the success of past sponsors. ROI is easily shown through graphs which are downloadable directly from the CMS of your event app.

Test different types of data visualisations and layouts to find the clearest, most compelling way to communicate your event data. A sponsor should be able to glance at your data and immediately see the message you’re trying to convey.

3. Your Offer isn’t Flexible

Sponsorship packages have been the gold standard for decades. But nowadays their ability to help you win sponsorship is decreasing.

The chances of you selecting the perfect mix of assets for a sponsor are very small. So instead of offering sponsorship packages that limit choices, give them a menu that allows them to mix and match to find a deal that best suits both parties.

That said, there are situations where providing sponsorship packages can be helpful. For example, they can help your sponsors know if your event is within their budget — which can help get smaller sponsors to commit quickly. But if you decide to include packages, make sure to let interested prospects know that custom sponsorships are also available.

If you are using an event app, make sure you promote sponsorship opportunities in your proposal. An event app offers lots of options for sponsors, particularly using CSS.

10 Tips To Blitz Last Minute Event Stresses

Whether it’s a small meeting or a multi-national conference, event planners know that last minute hiccups are part of the event planning deal.

But minimising those road bumps is possible with some careful planning. Here are ten tips that will keep your event on the rails:

 1.Plan for Option B

When booking keynote speakers or entertainers through an agency, include a clause that ensures a replacement speaker or entertainer will be provided if there’s a last minute cancellation (it’s a bit like having understudies).

Close to the event opening, the agency can provide you with a list of speakers and entertainers on their roster who can step in at the last minute.

2. What’s Risky?

Identify the areas that are most prone to last minute changes. Make sure these feature later in your project plan. For example, last minute attendee cancellations, weather related transport delays and late adjustments to the agenda can all require last minute notifications and updates.

If you have an online event app these updates can normally be delivered via real-time notfications or agenda edits.

3. Always Back-Up

Have back-up plans for each part of the programme that may be affected by last minute changes.

4. Keep Sponsors in the Loop

Include sponsors in key meetings. This is a tricky one as sponsors are busy and are generally happy to let event organisers do what they need to do. However, it’s worth including sponsors in selective meetings to ensure their buy-in.

Ask them to sign-off on content, the agenda, entertainment, and even the timing for catering service. It means everyone is on the same page throughout the planning stages.  It also negates the risk of last minute changes having to be made because of a misunderstanding in vision or objective.

5. Re-work Your Agenda. 

Building margin into your agenda, set-up, and logistics means last minute problems can be accommodated. Heavy traffic, poor weather and transport delays can hinder attendees’ arrival.

The margin allows you to move content to later time slots if necessary.

6. Fix a Cancellation Deadline

Last minute cancellations from corporate clients are inevitable. By getting all relevant parties to agree to a fixed cancellation notification date you will reduce those last minute scrambles.

7. Changes to Travel/Accommodation Plans?

A week before the event ask attendees to let you know ASAP if their travel plans or the length of their stay has changed.

Remind them to let event organisations know about any special meal requirements. That way you can make adjustments at a (slightly) more relaxed pace.

8. Early Arrivals

Where possible, bring the speakers in two nights before they are required. This means no last minute headaches when flights are delayed or the traffic is jammed.

9. Check-In to Press-On

Schedule the final checkpoint meetings with the entire team one week and then two days before the event.

This will help you identify any issues and develop a plan to manage them.

10. Troubleshooting Taskforce

Form a troubleshooting taskforce made up of members of the event planning team (specifically the planning sub-committees who have been involved throughout the event planning process).

The taskforce will be charged with identifying and dealing with last-minute emergencies. Make sure the last two days leading up to the event and during the event are completely clear for the team.

Their role should be to troubleshoot and problem solve. Ensure they are empowered to make quick and effective decisions.


Some last minute event changes are unavoidable. Taking deep breaths and staying calm are key to getting you through the sticky patches. Be honest with attendees about the changes, why they are necessary and what you are offering as an alternative.



This is an edited version of a post by our good friends at EventMobi. You can read the orginal here.

How To Get Your Gamification Strategy On Target

Gamification is a great way to engage attendees. It’s fun, drives up energy levels and can achieve specific event objectives.

From boosting sponsor engagement to maximising networking connections, gamification is the versatile tool that delivers. The trick is knowing how to target your gamification strategy.

You might have mapped out a brilliant game that sends attendees on a high-throttle race around the event venue to the top of the leaderboard. Attendees may love it, but if your primary objective is to bolster networking connections, a team based game with minimal opportunities for attendee-to-attendee interaction will miss the mark.

Here are a few ideas for games to help deliver brilliant results against the right target:

Target: Engagement

Engage attendees through digital platforms such as event apps.

Via social media: before your event, entice attendees to get busy on social media. Offer a hot prize for the attendees who post and comment using the event’s hash tag. Got some hotshot wordsmiths at your event? Tell attendees you’ll be broadcasting the funniest and most popular tweets on any live display big screens.

Via Q&A: Use your event app as a platform for questions at the end of speaker sessions. Inject some energy into the Q&A session by offering a prize for the most interesting and/or innovative question.

Target: Cooperation

Enhance collaboration and community.

Via co-creation: Make speaker sessions interactive by asking the audience to choose the topic. Ask speakers to present the topics he or she prepared for the event. The audience then votes-up their preferred topic via the in-app polling platform. It’s a fun way to involved attendees in setting the agenda and making sure they get the information they want.

Target: Icebreaker

Get everyone connected quickly (and without cringe worthy ice-breaker games)!

Via connection games: an effective networking game is to place round tables in a suitable space. Name each table with a topic relevant to the event.

During the event introduction or at registration, attendees receive the name of the table where they have to sit. At the appropriate time a moderator gives attendees 5 minutes to talk about themselves to people sitting at the same table.

People present their thoughts about table topic of the table, then introduce themselves. It’s a nice way to connect people but within a structured environment that supports conversation and discussion.

Target: Networking

Boost networking.

Via social programmes: the social programme may relate to lunches, coffee breaks, dinners and cocktails etc. Invariably they take place in a relaxed and informal environment to encourage social interaction.

While these elements are all effective, think laterally to give your networking a boost. Tie social activities in with the event theme or attendees. For example if you have a physiotherapists’ convention how about organising a local hike.

Tailoring the shared experience to something closely aligned to attendees’ interests or looking for unusual or interesting activities is a great way to boost meaningful connections between attendees.

Target: Sponsor Engagement

Enhance attendee engagement with event sponsors.

Via a digital treasure hunt: getting attendees to engage with event sponsors can be tricky. An event app based game is the perfect way to connect attendees to sponsors.

Set the game up as a digital treasure hunt. Clues and badges can only be attained once teams or individuals have visited sponsor stands. At the stands they can collect a password or piece of information to unlock the next level or to gain points. Make sure attendees need to spend more than a few seconds at each stand to ensure sponsors have an opportunity to engage with game players.

Stage a mini-presentation for the winners. Sponsors can give prizes, or they can have their brand displayed on live display screens during the presentation.


1. Align your gamification strategy to your event objectives.

2. Use digital platforms to support your game plan.

3. Tailor games to the event themes or attendees’ interests.

The Real Price of Paper Based Events

Paper has been an event staples for many years. Attendees and planners often associate events with reams of paper-based information; from brochures to post session feedback forms.

But how much does paper really cost your event?

You might already know that paper hurts the environment or that paper can cost significantly more than an event app. But there are other ways paper based material can be detrimental to your event:

Time Costs

However you choose to deliver your event information, it takes time to put the content together. Planners often work many months in advance to make sure event content is ready in time.

Unfortunately paper can place additional pressure on planners.

Depending on volume and complexity, printers may require anything from four to eight weeks in advance of an event.   This means planners must have content locked down for print deadline.

It’s a tough ask, particularly if planners are still working on or wrapping up previous events.


Events are rarely static. Last minute changes, such as speakers or agenda items are not uncommon

Accommodating these kinds of updates in an event app is easy. Most event apps update in real time. Many changes can be made on the spot with little or no additional cost.

Commissioning a reprint for paper based brochures or material can be a headache.   Short notice reprints can be difficult to accommodate within printers’ schedules. Even if it can be done, urgent deadlines may incur a premium charge.

Missed Sponsorship Opportunities

Sponsorship is often a critical part to making an event sustainable. As an important revenue stream, attracting sponsors is a primary objective for many planners.

Sponsorship packages can be sold right up until an event opens, but it’s a lot harder if the event is paper based.   Although the packages can still be sold, most sponsors will want visibility in the event brochure. And that just might not be possible if the print deadline has passed.

Many of our clients made the switch to an event app because they had to stop selling sponsorship after brochures went to print. While an event app can accommodate last minute sponsors additions, paper brochures may mean an event loses valuable sponsorship opportunities.

Inspired By Irish Events At Connect16

Last week I had the pleasure of attending Connect16, a showcase of the Irish Events industry, that filled three halls in the RDS in Dublin.

Connect16 packed a huge amount of activity into one day. It was a big set up for single day, but it was a good call as delegates streamed in all day long and there was great buzz around the event.

Here are my key take-aways from the event:


The Power Of A Great Speaker

I was busy talking event apps at our stand for most of the day, but I did manage to attend a couple of the conference sessions.

When if comes to conferencing, we recommend involving audiences in session content using event app tools such as the Q&A and vote-up feature.

This can help engage audiences.  Often their insights and experience are as valuable as the speaker’s.  At Connect16 however, I attended one session that reminded me how powerful a great speaker can be.

The speaker was David Meade and his session topic was Leadership and Engagement in High Performance Sales Teams. From the get-go his level of enthusiasm and sharp wit captivated the audience. He also involved us in the session content in a variety of interesting ways, challenging us to think and making us laugh.

But above all his content was excellent and I learned a lot about sales.

Event App Game

In addition to providing the event app for the Connect16 we ran a game within the app to encourage visitors to take the time to see more exhibitors.

There were some amazing prizes on offer and it was great to see contestants enthusiastically collecting codes and climbing up the leaderboard.

Digital Signage

Our event app’s digital signage was also on display on screens around the halls.

This was a great way to show which sessions were up next, the game leaderboard and all the event sponsors.


Speaking of sponsors, Connect 16 did a fantastic job of utilising the app to give the event sponsors exposure. The app featured a number of impressive banner ads and the push notification feature was used to deliver a select number of beautifully branded sponsor messages.

2016 was the first year for the Connect Showcase but I’m sure it won’t be the last. It was an impressive look at Irish events and what Ireland has to offer in terms of amazing event facilities and features. Looking forward to Connect17 already!



Dee Brannick - CrowdComms, Co-Founder

Working in Event Tech since 2003, Dee has made thousands of events shine by incorporating market leading technology into a diverse range of events. From boardroom meetings to multi-location conferences, Dee is passionate about finding the right solution for her clients. In 2011 she co-founded CrowdComms to maximise the explosion in smart phone usage at events and now works out of the UK office in sunny Dorset.