News & Articles

Ideas, guidance, and event technology insight.

In-depth articles from CrowdComms covering strategy, planning, and practical event technology advice for associations, corporates, agencies, and organisers.

Featured Article

Article Editorial Global

How to Connect Your Event Data to Your CRM (And Why Most Teams Get It Wrong)

Most event data never makes it into the CRM, and the pipeline it influenced never gets credited. Here's what should flow from your event platform into your CRM, and why most teams get it wrong.

90%

B2B teams say events influence deals never credited in their CRM

1 in 5

Enterprises with registration integrated to their MarTech stack

86%

B2B marketers can't accurately attribute ROI back to events

News Article

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17 articles and insights

Article 2026

How to Standardise Registration for Enterprise Events

Most enterprises don't lose control of registration all at once, it happens event by event. Here is the template, approval and data structure that fixes it, and where event registration software actually fits in.

Press Release 2026

CrowdComms Appoints Stefano Rocca as Director of Business Development, North America

CrowdComms has appointed Stefano Rocca as Director of Business Development, North America, strengthening its growing presence across the region.

Article 2026

Why Your Event App Is Losing Attendees Before the First Session

Most event app drop-off happens before the opening keynote. Here are the UX failures causing it and what seamless, branded attendee experiences actually look like. You’ve invested in an...

Article 2026

What does a good event ROI report actually look like?

Most post-event reports show what happened. A good one shows what it was worth. Here’s the framework for building ROI reports that move budget conversations and keep sponsors coming back....

Article 2026

How event planners should be optimising for AI search in 2026

ChatGPT, Perplexity, and Google AI Overviews are now the first stop for many buyers researching event tech vendors. If your platform isn’t showing up in those answers, you’re being removed...

Article 2026

What Features Should Event Registration Software Include?

Event registration software is often misunderstood. Many people think of it as a simple online form that collects names, email addresses and dietary requirements. But a registration form is...

Article 2026

Can AI really improve events?

The hype, the fear, and the future of AI in events Artificial intelligence has exploded across the events industry. Every week brings a new tool, a new claim, a new “revolution.” Some...

Article 2026

Event Tech Essentials: Security, Personalization, Analytics

The Bare bones of event tech A practical guide for big organisations and every event team Event technology isn’t a luxury, it’s the scaffolding that makes modern events reliable, secure and...

Article 2026

The real value of event technology

Event tech gets thrown around like it’s the answer to everything. Better engagement. Better data. Better experiences. Better ROI. But if you strip all that back for a second… what’s it...

Article 2026

What makes a great conference app in 2026?

Discover what makes a great conference app in 2026, from engagement features to data, UX and sponsor ROI for modern events.

Article 2026

Hybrid event platforms for associations

Not all hybrid event platforms deliver for associations. Discover the features that drive member engagement, sponsor ROI and measurable event success.

Article 2026

Mobile event app vs Web event platform: Which drives better engagement?

Event technology has evolved rapidly in the last decade, but one debate still surfaces regularly in planning meetings and agency pitches: Should we use a mobile event app or a web-based...

Article 2026

Hybrid event platform checklist for corporate event teams

Nine things to validate before you sign a hybrid event platform contract, from streaming concurrency and security to sponsor tools and reporting.

Article 2026

Conference app vs event platform: What’s the difference? (2026 Guide)

A conference app supports attendees during a live event. An event platform runs registration, streaming and a whole portfolio. How agencies should choose between them.

Article 2026

How to choose a hybrid event platform

An enterprise buyer’s guide to hybrid event platforms: streaming integration, unified engagement, one view of data, and the questions to ask.

Article 2025

Best Event Apps in 2026: An Honest Comparison for Event Professionals

Choosing an event app in 2026 is no longer a simple decision.

Proven in practice

Advice built on 15 years of delivering real events.

15+

Years active

15,000+

Events supported

2,500+

Events in the past year

96%

Client retention

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