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Your Guide To The Perfect Event App Pop-Up

If you have a mobile device, and use apps, you will be familiar with push notifications.  These concise messages pop-up on our screens to remind or persuade us to take action.

While push notifications are a valuable marketing tool, they also serve as an important communication channel for event organisers.  Need to get urgent information to your attendees quickly? Push notifications will tell them what they need to know, when they need to know it.

But how do you ensure attendees will take notice when your pop-up hits their screens?  Here’s our guide to getting the perfect push notification strategy.

Enabling Push Notifications

Just because an app supports push-notifications doesn’t mean users will receive them.  Most apps require users to give permission for notifications to be sent to their device.

While this opt-in is fine for general apps, event apps are different because they are often used to communicate urgent updates.  It’s therefore really important attendees have the push notifications enabled within their device settings when they download the app.

To encourage opt-ins make sure attendees know why pop-ups are a key feature of their event app, i.e. they could miss out on valuable information such as travel reports. 

Staying On Point

Pop-ups must be relevant to recipients.   Notifications that don’t offer immediate value to the attendee increase the risk of future pop-ups being ignored.

Last minute updates, such as agenda changes or room switches, have obvious value.  Use that as a guide when you’re assessing the necessity of other notifications and ask yourself:

a) Do attendees really need to know this?

b) Will it add value to their event experience?

For example, a reminder that reception cocktails are about to be served will be useful to busy attendees who may have lost track of time.

Keep it Short

The perfect pop-up can be read in a glance.  While detailed information has its place, updates and reminders are best delivered in short sentences that get to the point.

Make sure your key point can be seen without having to open the notification. Many attendees may see the message on a locked screen while busy with other event activities.

If you’re sending pop-ups with links to additional content (such as video images) keep the text short but use words that will entice the receiver into opening the notification (especially if the attendee cannot open at time of receipt).

Timing is Everything

Relevant notifications will help make sure you’re not bombarding attendees with messages.  Too many notifcations will either distract them from your event or cause them to switch off.

Keep pop-ups to a minimum and use only when necessary. Schedule messages in advance (e.g. reminder for the lunch service) so you can see the notification frequency.

Aim for 1 to 2 messages every 1 to 2 hours.  This still allows for urgent updates to occur without cluttering your notification schedule.  Aim to send during event break periods and avoid unsociable hours or during high-profile sessions such as keynote speaker presentations.

 

 

Your Best Event App Notification Strategy

When you need to give your attendees the most up-to-date information, event app notifications and alerts are the go-to communication tool.  Ready to read in real-time they let people know time sensitive detail, such as room changes, speaker swaps and entertainment alerts.

While notifications are a hard working event app feature, did you know you can squeeze even more goodness from these handy pop-ups?

Set and Schedule

Alerts are great for last minute updates, but you can also pre-schedule your notifications.  Think about how they can fit into your event communication strategy.  Do you want to remind guests about the registration process? Or is it important to prompt attendees to complete the post event survey?  Maybe a late afternoon promo of the evening’s entertainment will boost energy levels!

Setting scheduled alerts means you only have to focus on last minute changes that crop up during the event.

Sponsor Messages

Make sure sponsors can maximise engagement opportunities by offering them pre-scheduled event app alerts.  Scheduled messages can include incentives to visit their booth, website links or exclusive promotions.

Not only does messaging introduce added value for sponsors, it is a key feature that differentiates your sponsorship package levels.

Gamification

Keeping event games fueled and fired is another feature in your alert tool kit. Incorporate notifications into your gamification strategy means attendees will be hungry for new alerts!

Schedule notifications that provide passcodes or maybe send out clues as to passcodes can be found. You can also issue updates on how the leaderboard is looking to ramp up the competition.

Targeted Alerts

Are you running a dedicated reception for first-time guests? Do you want to communicate with event speakers? Targeted alerts communicate with specific groups or individuals

This means you can send information to help drive attendee behavior, provide group-specific information and keep your communication focused to bring more value to your attendees and event guests.

Creative Content

Don’t limit your alerts and notifications to just text.  Digital marketers will always include rich content (such as videos and images) in their communication strategy. This multi-layered approach means information is delivered in a variety of formats to grab attention and keep recipients engaged and interested.

Do likewise with your real-time pop-ups.  Whether its sponsor messages or event entertainment info, a mix of formats will focus attendees’ attention where it’s needed.

Think Strategically

Like any communication strategy, your approach to alerts and notifications should be focused, relevant and timely.

Too many notifications will quickly lose recipients’ attention.  Always think about the purpose of the alert. Ultimately each message should bring value and add to attendees’ event experience.

As a guide, one message every few hours is generally a good frequency but this may change depending on event activities and attendee engagement.

 

Does Your Event Have Big Screen Power?

Mobile screens are perfect for the hard working event app. However, while small screens are beautiful, big screens can give your event a powerful boost when it comes to attendee engagement and sponsorship revenue.

CrowdComms Live Display provides an exciting focal point that inform, entertain and unite audience members.

Big Screen Power: Increased Sponsorship Revenue

Live Display screens offer an immersive and attention grabbing opportunity for sponsors.

Provide great ROI for your sponsors by showcasing their brand on the Featured Partners screen. The ability to rotate through multiple images or logos means you can create an equal amount of promotional space for different sponsors.

Big Screen Power: Real-Time Information

While an event is in full swing, attendees’ mobile devices may be tucked away in pockets or bags. Keep people informed of important event changes by communicating via the big screen.

Real-time updates, alerts, notifications and information pushed to the Live Display mean attendees can stay in the loop at all times.

Pro-tip: use the Agenda screen to remind attendees what’s currently taking place and what’s happening next.

Big Screen Power: Amplified Engagement

 

It all happens on the big screen! From social media activity to gamification updates and leaderboards, eyes will be glued to the Live Display for eagerly anticipated updates.

Promote all the smart observations your attendees are making on social media by highlighting key posts and interesting insights.

The Leaderboard screen keeps your attendees engaged with your event games and fuels their (good-natured) competitive spirits!

Pro-tip: if your gaming strategy includes engagement with sponsor stands, don’t forget to include how Live Display will boost game engagement in your pitch to potential sponsors.

Big Screen Power: Smart Content

All this amazing activity has to cost extra time and effort, right? Wrong! Live Display will integrate with your existing event technology.

Live Display retrieves event data from the event app and organises it into sections (gamification, social media feeds etc.) without any manual intervention by the event organiser.

Beyond The Event: Getting The Most From Your Event App

We know how hard your event app works for your event. In the lead-up it’s helping you promote the event. During the event it gives your attendees a comprehensive and complete event experience. Immediately after the event it gathers data to tell you what worked and what didn’t.

….but what then?

There’s no need to mothball your event app until the next event, your app can keep on working for you right throughout the year.

Sharing Knowledge

You event app is probably abuzz with chat activity during your event. Direct messaging, forums, group discussion and activity feeds will all facilitate a vibrant exchange of ideas and connections around session topics and industry trends.

But there’s no reason conversations need to stop once the event doors close. Encouraging event app users to keep talking is a great way to prolong attendee engagement and build communities.

How to do this:

1.Introduce event related, but not necessarily event specific, topics that will inspire discussion for months to come.

2.Timely and discussion worthy industry development? Drop it into the chat platforms and use push notifications to alert participants to a new topic discussion.

3.Think of issues where an attendee would want to leverage their peer network for help or assistance

4.Set-up meeting hubs where mentor-to-mentee connections can flourish.

5.Monitor discussion so topic activity isn’t too busy or too slow. If a discussion thread has run its course think about posting a quick poll to gauge   concluding opinion then post results as an email update or SMS alert.

Building Connections

Networking at events is an art. Chatting with a potentially important contact over canapés is great – unless you miss the chance to exchange details and never see them again.

The event app makes connecting easy thanks to messaging platforms and in-app profiles. But what if you catch a name but miss the contact details? Or an opportunity arises post event and your attendee remembers a great person to connect with?

CrowdComms event app maintains chat threads after the event closes. This means attendees can hook back into key conversations to keep connections current.

Pro tip: Driving attendees back to the app to access contacts means they are likely to access additional app content, so make sure to keep your content up to date and engaging.

Multi-Event App

If you have a multi-event schedule it’s likely you’ll want your attendees to support your events throughout the year.

A multi-event app is the ideal way to communicate upcoming networking and knowledge sharing opportunities. Use an event calendar or individual apps within your multi-event app to make registration easy, see who else is attending and start engaging with fellow participants before the event even starts.

Using a multi-event app in your overall event strategy is a great way to let attendees know of other opportunities for them to meet their new network in person.

By leveraging an event calendar, or using individual apps for each event, within your multi-event app you can give attendees:

1.Easy access to register

2.A view of who else is attending

3.Participation opportunites

All before they walk in the door.

Pro-tip: Start the connection build from day 1!

Make sure your event community has all the tools it needs to build a great set of connections from the day you launch your event technology.

Have your group discussions ready to go, use alerts to send updates and have timely app content that will engage and enthrall your attendees.

Attendee engagement is critical. Show them that the app is an integral part of the pre-event and event experience  – plus the benefits it will bring to their on-going networking and knowledge sharing.

Event App UX Update: Fun With GiFs/Auto Agenda Updates

We’re constantly looking at ways to improve our event app’s UX. Even small changes can make a big difference to attendees’ and planners’ event app UX. It’s why we dedicate time every day to review and analyse what’s working, what we can improve and what we can add.

With this is mind we’re going to introduce you to two new features that will improve your event attendees’ event app UX.

Fun With GiFs

GiFs are great! Shareable, small and often highly amusing, GiFs are mini-videos squished into a short space. But they’re not just for funny cats (although, please, enjoy the one below on us).

via GIPHY

GiFs can be a great way to share information with your attendees. A short, dynamic GiF can be the perfect way to deliver information. Whether it’s part of a real-time update advising of event changes or a permanent information feature on the event app, GiFs are easy to digest and enhance event engagement.

They are super easy to import into your event app, but if you need help we’re on hand to guide you through the process.

Want to make your own GiFs? This is a good introduction to GiFs with some pointers to resources you can use.

Self-Updating Agendas

It’s a small but significant update: automatic agenda updates.

Until now our event app has required attendees to either refresh the app or log-out and log back in again to view any agenda changes. Following customer feedback, we recognised this was time consuming at best, and at worst could cause attendees to miss out on important updates.

We’ve therefore changed the app’s mechanism so the event app automatically updates to show any changes to their agenda.

Whether it is a last minute change to the speaker line-up, a room switch or session selections made through a third-party system, attendees are now guaranteed to stay in the loop.