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Your Guide To The Perfect Event App Pop-Up

If you have a mobile device, and use apps, you will be familiar with push notifications.  These concise messages pop-up on our screens to remind or persuade us to take action.

While push notifications are a valuable marketing tool, they also serve as an important communication channel for event organisers.  Need to get urgent information to your attendees quickly? Push notifications will tell them what they need to know, when they need to know it.

But how do you ensure attendees will take notice when your pop-up hits their screens?  Here’s our guide to getting the perfect push notification strategy.

Enabling Push Notifications

Just because an app supports push-notifications doesn’t mean users will receive them.  Most apps require users to give permission for notifications to be sent to their device.

While this opt-in is fine for general apps, event apps are different because they are often used to communicate urgent updates.  It’s therefore really important attendees have the push notifications enabled within their device settings when they download the app.

To encourage opt-ins make sure attendees know why pop-ups are a key feature of their event app, i.e. they could miss out on valuable information such as travel reports. 

Staying On Point

Pop-ups must be relevant to recipients.   Notifications that don’t offer immediate value to the attendee increase the risk of future pop-ups being ignored.

Last minute updates, such as agenda changes or room switches, have obvious value.  Use that as a guide when you’re assessing the necessity of other notifications and ask yourself:

a) Do attendees really need to know this?

b) Will it add value to their event experience?

For example, a reminder that reception cocktails are about to be served will be useful to busy attendees who may have lost track of time.

Keep it Short

The perfect pop-up can be read in a glance.  While detailed information has its place, updates and reminders are best delivered in short sentences that get to the point.

Make sure your key point can be seen without having to open the notification. Many attendees may see the message on a locked screen while busy with other event activities.

If you’re sending pop-ups with links to additional content (such as video images) keep the text short but use words that will entice the receiver into opening the notification (especially if the attendee cannot open at time of receipt).

Timing is Everything

Relevant notifications will help make sure you’re not bombarding attendees with messages.  Too many notifcations will either distract them from your event or cause them to switch off.

Keep pop-ups to a minimum and use only when necessary. Schedule messages in advance (e.g. reminder for the lunch service) so you can see the notification frequency.

Aim for 1 to 2 messages every 1 to 2 hours.  This still allows for urgent updates to occur without cluttering your notification schedule.  Aim to send during event break periods and avoid unsociable hours or during high-profile sessions such as keynote speaker presentations.

 

 

What Does A Great Event Registration System Look Like?

First impressions count. When attendees arrive at your event, the first interaction they will have is at the registration point.

The registration process will set expectations for the event itself. It needs to process attendees’ sign-in quickly, efficiently but with flair and an alignment to the event brand.

So what should you look for in a registration system:

Early Sign-In

Reduce attendee queuing time by providing online sign-up and payment ahead of the event. Online integrated ticketing and registration means guests can create their event profile and buy their ticket at their convenience.

It also allows attendees to start receiving key event information before doors open.

Pro Tip: Offer special promos codes and discounts to encourage early registration.

Customisable

Your event should have recognisable and consistent branding at every attendee interaction point. Your registration system should therefore be customisable and flexible.

In addition to registration site branding it’s important that communications also mirror the event branding. If your registration site will send email or SMS confirmations make sure these can also be customised.

On-Site Check-In

Although pre-event registration can alleviate some of the processing time at the start of your event, attendees will still need to check-in when they arrive.

Integration between your registration system and additional check-in systems will get people into your event faster. Printing badges or lanyards? Look for a registration system that links to an on-site printing kiosk. Even better if the attendee can check-in and print all from the same web-site or app.

Digitally enabled registration lists means your staff can easily process pre-paid/registered arrivals.

Seamless Integration

The optimal registration system is one that not only integrates at check-in time, but across the event’s lifecycle.

Seamless integration with your event app allows attendees to access and update their profiles at any time. They can start networking and personalising their agenda immediately.

A seamless flow of information means no more laborious transfer of data from registration spreadsheets to the event app.   Plus, the single data source allows a more accurate and reliable analysis of attendee interactions and engagement.

Takeaway

An event registration platform needs to be so much more than a sign-in system. Although your registration needs will vary depending on complexity and size of event, your registration system should still deliver a professional and efficient experience for your attendees.

Case Study: New Event, New Event App? No Stress

For the third in our case study series, we take a look at what it’s like to use an event app for a new event. We talked to Tarsh Gardiner, Manager of Bankwest’s Graduate Program. Bankwest wanted an interactive event app solution to support a new week-long event.

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