Can AI really improve events?
Can AI really improve events? Discover the real role of AI in event technology: how it boosts efficiency, shapes engagement, and where human creativity and trust still matter most.
Watch videoEvent Advice
Video advice for better event outcomes.
Practical event technology guidance, planning tactics, and honest conversations from the CrowdComms team.
49 event advice videos
Event tech, what actually matters.
Discover the essential event technology every event needs in 2026. Learn how to choose the right event tech, improve experiences, and avoid costly mistakes.
Watch videoThe value of event technology in modern events
Explore the true value of event technology in modern events. Discover how event tech drives ROI, improves engagement, and helps teams manage complex, data-driven event programmes at scale.
Watch videoHow the best brands are delivering events
Discover how leading brands are fixing their event strategy, scaling globally, and turning events into powerful marketing channels.
Watch videoA badge isn’t just a name tag
Event badges aren’t passive. They shape first impressions, influence conversations and reduce friction from the moment attendees arrive. In this episode of Event Advice, we explore the psychology behind event badge design and why small design choices have a big impact on experience, security and networking.
Watch videoWhy Event Registration Decides the Success of Your Event
Discover how event registration design, branding, and personalised comms shape behaviour at your event.
Watch videoMobile Event Apps: What Actually Makes Them Useful?
In our latest Event Advice, Matt & Will talk about why the best event apps focus on usefulness first: clarity, relevance, and reducing noise for attendees at in-person events.
Watch videoThe Real Insights of Attendee Tracking
In this episode of Event Advice by CrowdComms, Matt and Will break down what attendance tracking really tells you, and what it doesn’t.
Watch videoMastering Onsite Event Registration
Discover how to deliver a great a onsite registration experience with CrowdComms.
Watch videoEvent AI Matchmaking Explained: How to Turn Random Chats into ROI
Forget awkward networking. AI matchmaking is the future of event connections. In this Event Advice episode, Matt and Henry from CrowdComms reveal how AI-powered matchmaking helps organisers create meaningful meetings, boost ROI, and transform every event experience.
Watch videoChoosing the right Event Management Platform can feel overwhelming
Confused by event tech jargon? In this episode of Event Advice, Matt and Lee Jack explain what event management platforms, services, and solutions really mean, and how to choose the right one for ROI.
Watch videoHonest Event Advice with Matt Allen, CEO of CrowdComms
Join Event Advice as CEO Matt Allen shares candid insights on events, tech, and the fun side of the events industry.
Watch videoEvent Tech in the US: Flexibility, Fresh Design & Service
Join CrowdComms CEO Matt Allen and SVP Americas Brad Langley as they explore US vs UK event tech, why service matters, and how flexible event solutions are changing the game for planners.
Watch videoEvent Advice: How CrowdComms Builds Team Culture
Learn how to build a winning event company culture with Matt Allen and Brad Langley. Discover practical tips on empowering teams, fostering collaboration, leading with integrity, and creating extraordinary events that deliver results every time.
Watch video6 Things Sponsors REALLY Look For at Events | Event Advice by CrowdComms
Discover 6 key things sponsors want from events in this insightful video with Matt and Will. Learn how tech tools like matchmaking, lead capture, and exclusive activations can help boost sponsor relationships and deliver measurable ROI.
Watch videoEvent Tech Integrations: Challenges, Solutions & Best Practices
Discover how to overcome common event tech integration challenges, and what to look for in a future-ready event management solution or partner.
Watch video5 Things that go wrong at Corporate Events (and how to fix them)
Avoid the biggest corporate event planning mistakes with this episode of Event Advice by CrowdComms! Discover 5 common blunders, from unclear goals to tech nightmares, and how to dodge them like a pro. Packed with tips to boost engagement, stay on budget, and wow your attendees. Watch now!
Watch videoWe Asked Google’s Top Event Registration Questions: Here’s What REALLY Matters
Discover what really matters in event registration as CrowdComms’ Matt Allen and Will Custard answer Google’s most-asked questions. From free tools vs. pro platforms to simplifying complex reg, get honest, expert insights to level up your next event.
Watch videoAccessible Event Planning
Learn about the European Accessibility Act and how to create accessible events. Watch our video for practical tips, compliance insights, and inclusivity benefits.
Watch videoProud to Be Ourselves: Celebrating Pride at CrowdComms
This Pride Month, CrowdComms celebrates inclusivity by spotlighting LGBTQ+ voices from our team. Join Johnny and Steven as they share an honest conversation about authenticity, support, and what it truly means to feel seen and empowered at work.
Watch videoWhat to Look for in an Enterprise Event Technology Partner
Planning enterprise events? Discover expert tips from CrowdComms’ CEO and Product Director on choosing the right event platform, boosting engagement, ensuring security, and delivering consistent, inclusive experiences, every time.
Watch videoCPD & Association Events Explained: Tech, Trends, and Event Advice
Wondering what CPD really means in the events industry? In this episode of Event Advice, Matt & Will dive deep into how CPD drives professional growth, explore tech innovations like gamified learning and AI-assisted certification, and spotlight its impact across professions.
Watch videoPersonalisation in Event Technology
Watch now and learn why CrowdComms is the platform of choice for customising event experiences for event agencies.
Watch videoCan We Just Get Real About AI in Events?
AI in events: helpful or hype? Join CrowdComms’ Matt Allen and Will Custard as they unpack how AI is reshaping event planning, tackling myths, risks, and futuristic possibilities, all with a human touch.
Watch videoWhat to Look for in Event Platforms
Discover what makes an event platform truly exceptional! In this episode of Event Advice with CrowdComms, explore must-have features like ease of use, customisation, scalability, and hybrid-ready tools, plus expert tips to elevate every event experience.
Watch videoTransforming Corporate Events
Explore the evolving world of corporate events with Crowd Comms CEO Matt Allen and guest Lee Jack. Discover trends, tech tips, and real strategies to elevate engagement and event success.
Watch videoThe Power of Community in Business: an Interview with Ian from Dorset Chamber
Discover the secret to a thriving business community! Join Ian, CEO of Dorset Chamber, and Matt, CEO of CrowdComms, as they explore the power of authentic connections and business friendships. Learn how real relationships drive success, resilience, and collaboration. Watch now!
Watch videoUnlock Expert Exhibition Strategies with CrowdComms!
Maximise your trade show success! Matt & Will share expert tips on choosing the right events, designing impactful booths, engaging attendees, and smart follow-up strategies. Watch now for actionable advice on exhibiting like a pro!
Watch videoHow CrowdComms Helps Event Agencies Ace Every Event
Discover how CrowdComms partners with event agencies to deliver high-impact events. In this episode, Matt and Rory dive into multi-event management, tailored UX solutions, and winning pitches with demo-ready tech.
Watch videoThe Future of Hybrid Events: A Discussion with BroadVent
Explore the future of hybrid events in this insightful interview with Johnny D Martinez, Partnerships Manager at CrowdComms, and Broadvent co-founders Layla Morgan and Daniel Newman-Schultz.
Watch videoMastering Integrations in Event Technology
Discover how integrations can streamline your event processes, from APIs and CRMs to plug-and-play tools like Zapier. Learn strategies, tackle challenges, and unlock the full potential of your event technology in this comprehensive guide.
Watch videoMaster Event Registration UX with CrowdComms
Explore expert tips on event registration UX. Learn about customising registration forms, no-code tools, branding, accessibility, data collection, personalization, and the role of AI in creating seamless registration experiences.
Watch videoHarry from Simply, on Event Success, CrowdComms, and Tech Innovations
Join us for an insightful chat with Harry, Events Manager at Simply, a Gallagher company, recorded live at Event Tech Live 2024. Discover how Simply transformed their flagship event with CrowdComms’ tech, including event apps, badge printing, and live Q&A.
Watch videoMaking Events Accessible: Panel Discussion
Accessible and inclusive are not the same thing, and treating them as one leaves people out. Matt, Gabby and Will discuss user-centred design, practical audits and the small choices that make an event work for everyone, recorded live at Event Tech Live.
Watch videoEvents Industry Reality Check
The events industry talks a good game on sustainability and accessibility. Recorded on the Event Tech Live main stage in London, Will Custard and Matt take an honest look at where it actually is, how relevant event apps still are, and where technology goes next.
Watch videoSeven Step Approach to Customer Service
Keeping hundreds of event clients happy across different time zones comes down to service, not software. In this Event Advice interview, Will and Matt walk through the seven steps behind CrowdComms client service, from empathy to spotting problems before the client does.
Watch videoHow can I get sponsors for an event?
Digital sponsorship sells better when it is built around the audience rather than a logo placement. Matt and Will look at how to package it, how to find sponsors who actually fit, and how event data feeds back into your CRM.
Watch videoHow to effectively follow up with exhibitors after an event?
Most stands collect leads. Far fewer have a plan for the week after. Matt Allen and Will Custard talk through how exhibitors should follow up on the conversations they had, and why timing matters as much as the message itself.
Watch videoEvent Registration: Best Practices
Will and Matt from CrowdComms discuss the intricacies of event registration and the best event registration platform for 2024.
Watch videoWhat is a Mobile Event App
An event app is not just a schedule in your pocket. Matt and Will explain what these tools actually do at conferences, trade shows and festivals, and how one place for attendees, exhibitors, sponsors and organisers changes the way an event runs.
Watch videoEmpowering Clients: SAAS and Client Training
Every event team wants a different level of involvement. In this episode of Event Advice, Matt and Will talk through how clients are trained and supported to run the platform themselves, and where handing the build over makes more sense.
Watch videoElevating UX With Listening
Good design gets you a sensible starting point. What clients tell you afterwards is what makes it right. In this Event Advice interview, Will talks about using client feedback to shape the platform, and the conversations that changed how it works.
Watch videoHow to Boost Your Event Registration Form
Registration forms lose people quietly. Someone starts, hits a field they cannot answer, and closes the tab. This looks at what to cut, what to keep and how to make a form easy enough to finish on a phone in one sitting.
Watch videoAre Virtual Events Dead?
Join Will and Matt from CrowdComms, as they discuss the current landscape of virtual events in this episode of Event Advice. Are virtual events dead?
Watch videoEvent Registration Forms: what should you include?
Creating the perfect event registration form is all about balance. Our event experts discuss what to include on your event registration form.
Watch videoSuccessful Onsite Event Badging
The team at CrowdComms discuss what goes into successful onsite badging delivery: software, hardware, and support.
Watch videoHow To Promote Your Event App
Matt and Will discuss how to promote your event app to engage users and attendees.
Watch videoWhy people matter at events
Matt Allen joins us to discuss the crucial role people play in the success of events.
Watch videoDynamic Pricing: Impact on Fan Experience
In this session, Matt Coyne joins us to discuss the implications and ethics of dynamic pricing in event ticketing.
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