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New Appointment: Vanessa Bishop, Commercial Director

We’re delighted to announce the appointment of Vanessa Bishop to the role of Commercial Director (Australia, New Zealand and Asia).

As CrowdComms’ Client Relationship Manager, Vanessa has been instrumental in growing the Australia business for over five years.  Consolidating over twenty years’ tech industry experience with a passion for events, Vanessa has generated trusted relationships with key brands and organisations across the region. Her energy and creativity is always channelled into delivering the perfect event tech solution for our partners.

While Vanessa will continue to work with existing clients, this new role will see her bring a strategic vision and strong leadership to the business that will ensure CrowdComms’ success as we continue to evolve and grow.

 

CrowdComms Event App Featured At The ASEAN Summit

In March 2018, Australia hosted its first Summit with the Association of Southeast Asian Nations (ASEAN).  The Special Summit included Leaders of  the Member States and the Secretary-General of ASEAN.  The importance of the event and its significance in terms of future relationships was recognised by the Australian Government,

“The Special Summit will mark a new era in our partnership. It will build on our deep legacy of economic cooperation, political dialogue, and the natural interweaving of our people to establish a contemporary, outward-looking partnership for the rapidly changing world we live in.”

CrowdComms was thrilled to help the Summit Taskforce stage the Leaders’ Summit (the centrepiece of the Special Summit) and the Business Summit.  The latter being  a series of key business focused events that formed part of the lead-in to the Leader’s Summit.

The Summit Taskforce comprised of government special advisors charged with organising the event.

One Portal, Multiple Events

The Special Summit needed separate event apps that would support each indiviudal forum but sit within a single branded portal.

With attendee connections and information exchange a high priority, the event app had to support networking, activity feeds and interactive session details.

The Events 

The Business Summit complemented the initiative’s objectives by providing specific forums to foster trade opportunites, knowledge exchange and regional prosperity.

The CEO Forum and SME Conference gave focus to economic integration, supply chain and export opportunites amongst other important issues.

The Leaders’ Summit was the focal event. This was where ASEAN leaders came together to discuss challenges and opportunities relating to economic prosperity, security and people.

Specific Challenges

Security and Confidentiality

Given the nature of the event, adherence to the Taskforce’s confidentiality agreement was paramount. Each CrowdComms team member working on the project signed the necessary documentation.

Within the office we isolated the event project team in designated spaces so event discussion could take place freely and without risking innappropriate disclosure.                                               

Onsite Support 

As a major first time event the Taskforce had to make sure every event element was properly established and executed.  The Taskforce therefore required onsite technical support for the duration of the event app build. 

CrowdComms provided onsite technical expertise courtesy of our experienced production specialist, Alex Heath.

Over a period of 3 weeks, Alex spent time with the Taskforce in Canberra to make sure the event app functionality and user exerience was perfect and ready to launch at the first event.

Responsive Build

A week before the Business Summit launch, the Taskforce made a decision to include an appointment booking feature within the event app. This would mean attendees could book specific times with exhibitors to ensure a smooth and steady visitor flow.

CrowdComms built the required feature within the timeframe, making sure it was fully tested prior to launch.

Successful Outcome

The pre-event work and collabration ensured that the portal and its event apps supported the specific requirments of every event.

CrowdComms facilitated the meeting and scheduling of the SME Conference, which included 400 meetings scheduled with 14 different governing bodies.

The CEO Forum app connected influential CEOs from Australia and ASEAN and supported discussions around business opportunities and best practices regarding ASEAN market engagement.

For the Leaders’ Summit we ensured the event app would provide detailed information about the day’s agenda.  Attendees could access information regarding security and the biographies of the Leaders of Member States.  Additional useful information was stored and made available to support staff who would manage each Leader’s personal itinerary.

Key Promotion 

Australia’s Prime Minister, the Hon. Malcolm Turnbull MP, included the event app as part of his welcome speech.  The introduction provide to be a powerful useage prompt and ensured nearly 1,000 people accessed the app.

What They Said 

“On behalf of the ASEAN-Australia Special Summit Taskforce I would like to extend my sincere gratitude to CrowdComms. CrowdComms played a pivotal role to providing a positive experience to our invited guests.

In particular I would like to recognise the excellent work that Alex Heath and Vanessa Bishop undertook in supporting the Taskforce and our events, as well as their support staff. The team showed the highest levels of professionalism and were wonderful to work with throughout the engagement period. The Prime Minister commented quite favourably on the event app which reflects on the diligence and extensive experience of your team.” Louise Perez, Head of Operations – ASEAN Taskforce

App Talk: Australian VS. British Event App Markets

I’m a Brit who has been living in Australia for 15 years (I’m affectionately called a Pozzie by the Australian locals, meaning part Pom and part Ozzie!). My role includes responsibilities for our Australian and UK operations. Which means regular trips to the UK office to facilitate the business and assess the local market.

It’s apparent there are industry differences between the Australian and UK event app markets and also similarities worth noting.

The obvious similarities are, of course language and culture which means technology and user experience are also pretty much the same.

Demographically, Australia is far more urbanised than the UK with approximately 90% of the population living in five major cities. The UK has high urbanisation, although around 80 % of people live in smaller towns rather than a few big cities. However, there is a wider spread of people across the UK compared to Australian, where the population is more concentrated in those city locations.

The Australian 4G and 3G network was rolled out quicker than in the UK, because it was possible to focus on the big cities. In the UK it would have been a much harder process.

The architecture of many UK buildings would also have made rolling out Wi-Fi and 3G harder. I’m thinking of 500-year-old basement ballrooms, which are now used for conferences. In comparison, much of Australia’s architecture is far more modern.

These are obvious differences, but from a customer point of view it’s fair to say the UK has a bigger event app market with three times the number of people. This would mean that you would expect three times the amount of events and in turn three times the amount of event apps being sold. UK has Europe on its doorstep, which is another huge market. Australia has Asia relatively close.

In Australia we are seeing a move towards some customers wanting a one stop shop for event apps, whereas in the UK we see customers using various different suppliers.

This may be because the British events on average will have more attendees and in turn more budget, so getting the best of everything from different suppliers is affordable. In some cases in Australia, time and money is more of a consideration so buyers will choose an event app supplier that does one thing well and will perhaps settle for a service from a one-stop shop that isn’t so great.

App Talk Host

PeteHair_BlogBio

Pete Hair - CrowdComms, Co-Founder

In 2011, Pete co-founded CrowdComms from his garage in Sydney. With over two decades experience in event tech in the UK and Australia, Pete’s been involved with thousands of events, large and small. He gets a buzz improving events using the latest technology, and exciting customers with innovative solutions and great technical support.