How To Communicate At A Multilingual Event
A key part of an event app's success is its adoption rate. Factors such as device compatibility and app awareness can affect adoption rates. App adoption depends on event attendees knowing about the event app and being able to use it. So what happens if you have a global conference that needs to communicate with its attendees in multiple languages?
Secure A Multilingual Event App
Event attendees might have the right mobile device to access your event app but the content may be delivered in an unfamiliar language. With over 200 languages around the world, it is important your event app can communicate information in language attendees understand.
A multilingual event app will translate its content into multiple languages according to attendee need.
Choose Your Primary Or Default Language
Although your conference may need to communicate in different languages, there will need to be a primary or default language.
This should to be the same language the actual conference content is being delivered in. If the conference is being delivered in Mandarin then Mandarin should be the default language.
Research Attendee Demographic
Obviously communicating in the right language means knowing your audience. Pre-event registration forms may be able to give you an accurate account of attendees' language mix.
If you have a large number of people who are coming from one particular country (and it is generally known the primary event language is not a common second language in that country) then have that language as a second language within the event app.
For example, you may be running a conference where the content will be delivered in English. However, you know the audience will comprise of many Russian delegates. Then you might provide Russian as a second language for your event app.
What If You're Not Sure?
What if you're not sure of your attendees' specific language requirements? Select the languages that are widely known across the world such as English, Spanish, French, Russian Arabic and Standard Chinese. These will give you great coverage if you are not entirely sure on the demographic of your audience.
Minimise Your Workload
The more languages the more work when it comes to providing content! Look for an event app provider (such as CrowdComms) that can provide an automatic translation service i.e content is immediately available in the required language.
Pro-Tip: Do not rely on machine translations for anything other than single words as they are often incorrect when it comes to long descriptions on your event app.
A multilingual event app will ensure all attendees can fully engage and participate in your event content.