5 Ways to Drive Behaviour Using an Event App

You’ve worked endlessly to make sure your event is perfect, you want to make sure your attendees are involved in the experience and that your event achieves its purpose. An event app is the perfect way to drive behaviour and encourage your attendees to get the most out of your event.

1. Gamification

We can all agree that games are fun, and sometimes a little bit of competition can really help drive behaviour.

Gamifying your event is so simple with an event app, it’s easy for attendees to join in on the action because they’re already registered.

Consider holding a scavenger hunt, give clues via the mobile app which lead to codes dispersed around the venue. This is a great way to get attendees moving, networking and (for exhibitions) checking out stands they may not have otherwise visited. This also poses a valuable opportunity for sponsors, perhaps they could pay for “challenges” which encourage attendees to visit their stand.

2. Interactive Mapping

An interactive map allows you to pin-drop exhibitors on your floorplan, this way attendees can easily find where to go and what to expect from their visit.

When an attendee taps on a stand it could link back to the relevant exhibitor profile on your event app, this would be great for attendees to get a feel for the event and to plan their day effectively.

3. Beacon Technology

Tracking attendee movement is a great way to see which parts are the most popular, what works and what doesn’t work and how you can improve your event for the future.

Beacon technology emits signals to smart phones and allows you to notify your attendees based on their location. For example, if an attendee walks past a certain area they might be notified (through your event app) of any speaker sessions taking place there.

Beacons are an ideal match for an event app because they allow you to send valuable tips to your attendees and not bombard them with unnecessary information.

4. Premium Ads for Sponsors

Your top sponsor deserves maximum exposure and an event app can help generate a great amount of impressions. All sponsors can be uploaded to the mobile app easily along with company information, logos and social media. As well as this you could consider offering your top sponsor a banner on the home screen of your event app, data from clicks and impressions can easily be collected through the Content Management System.

5. Exclusive Offers and Announcements

Using push notifications on your mobile event app to make exclusive offers- e.g. competitions, surprise speaker sessions, freebies- is an excellent way to drive attendee behaviour. This way you can be sure your attendees access all areas of your event and get the most out of the experience. The highlights of your event should be put on full display.