
CrowdComms is founded by Peter Hair, Felix Stroud-Allen and Deirdre Brannick. The first office opens in Sydney, Australia, shortly followed by Dorset, UK.
Our Story
CrowdComms began in 2011 with a simple belief: event technology should make life easier for the people running events, not harder.
From a first office in Sydney and Dorset, we have grown into a global team trusted by brands worldwide.
This is how we got here.


CrowdComms is founded by Peter Hair, Felix Stroud-Allen and Deirdre Brannick. The first office opens in Sydney, Australia, shortly followed by Dorset, UK.

Demand builds and the first CrowdComms event app is born: a logo and an agenda, as trailblazing as they came in 2012.

Vanessa Bishop, (CD) joins Peter Hair to help grow out the Australia and APAC region.


Future CrowdComms leaders Matthew Allen (CEO), Lee Jack (CRO) and Henry Hall (DNB), along with the one and only Rob Pope, join the team.


Onsite badging is added to the offering, extending the service and making good on our promise to be our clients' go-to event tech provider.

The man, the myth, the legend, Will Custard, joins to drive the product forward with his extensive user experience background.


The pandemic hits and we are all locked down. After a nervous few months and a race to pivot to virtual and remote working, growth accelerates.

Record numbers of global brands are onboarded, and key players join including Kim Proctor (Head of Production) and Donna Fielding (Information Security Manager).


With the pandemic behind us, it is back to in person, with a sprinkling of virtual and hybrid production to keep things interesting. Registration is added to the CrowdComms suite, completing our journey to providing a full suite.

Attendance tracking joins the platform: live visibility of who is in which session, and the data to prove what worked afterwards.

Further ranges of our popular onsite badging kiosks are added, including the Minis, bringing seamless onsite badging to the world and to smaller events.


Our Atlanta US office opens. Brad Langley (SVP) joins, along with more boots on the ground to support our growing client base in the Americas.

Lead capture joins the platform: exhibitors scan, qualify and follow up on leads before the event even ends.

The CrowdComms Summer Party and Sports Day. Turns out we are great at running events and nearly as good in an egg and spoon race. Rory Trow was officially crowned the fastest person at CrowdComms, and quite possibly the world.


Back to back record years for revenue and events delivered, more global brands onboarded, and the team continues to grow.
