Walk a mile in their shoes before you judge them
A typical day for an event professional: the moments that test them, and where we can carry some of the load. A thank you from Matt Allen, CEO of CrowdComms.
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Ideas, guidance, and event technology insight.
In-depth articles from CrowdComms covering strategy, planning, and practical event technology advice for associations, corporates, agencies, and organisers.
18 articles and insights
How to Connect Your Event Data to Your CRM (And Why Most Teams Get It Wrong)
Most event data never makes it into the CRM, and the pipeline it influenced never gets credited. Here's what should flow from your event platform into your CRM, and why most teams get it wrong.
Read articleHow to Standardise Registration for Enterprise Events
Most enterprises don't lose control of registration all at once, it happens event by event. Here is the template, approval and data structure that fixes it, and where event registration software actually fits in.
Read articleCrowdComms Appoints Stefano Rocca as Director of Business Development, North America
CrowdComms has appointed Stefano Rocca as Director of Business Development, North America, strengthening its growing presence across the region.
Read articleWhy Your Event App Is Losing Attendees Before the First Session
Most event app drop-off happens before the opening keynote. Here are the UX failures causing it and what seamless, branded attendee experiences actually look like. You’ve invested in an...
Read articleWhat does a good event ROI report actually look like?
Most post-event reports show what happened. A good one shows what it was worth. Here’s the framework for building ROI reports that move budget conversations and keep sponsors coming back....
Read articleHow event planners should be optimising for AI search in 2026
ChatGPT, Perplexity, and Google AI Overviews are now the first stop for many buyers researching event tech vendors. If your platform isn’t showing up in those answers, you’re being removed...
Read articleWhat Features Should Event Registration Software Include?
Event registration software is often misunderstood. Many people think of it as a simple online form that collects names, email addresses and dietary requirements. But a registration form is...
Read articleCan AI really improve events?
The hype, the fear, and the future of AI in events Artificial intelligence has exploded across the events industry. Every week brings a new tool, a new claim, a new “revolution.” Some...
Read articleEvent Tech Essentials: Security, Personalization, Analytics
The Bare bones of event tech A practical guide for big organisations and every event team Event technology isn’t a luxury, it’s the scaffolding that makes modern events reliable, secure and...
Read articleThe real value of event technology
Event tech gets thrown around like it’s the answer to everything. Better engagement. Better data. Better experiences. Better ROI. But if you strip all that back for a second… what’s it...
Read articleWhat makes a great conference app in 2026?
Discover what makes a great conference app in 2026, from engagement features to data, UX and sponsor ROI for modern events.
Read articleHybrid event platforms for associations
Not all hybrid event platforms deliver for associations. Discover the features that drive member engagement, sponsor ROI and measurable event success.
Read articleMobile event app vs Web event platform: Which drives better engagement?
Event technology has evolved rapidly in the last decade, but one debate still surfaces regularly in planning meetings and agency pitches: Should we use a mobile event app or a web-based...
Read articleHybrid event platform checklist for corporate event teams
Nine things to validate before you sign a hybrid event platform contract, from streaming concurrency and security to sponsor tools and reporting.
Read articleConference app vs event platform: What’s the difference? (2026 Guide)
A conference app supports attendees during a live event. An event platform runs registration, streaming and a whole portfolio. How agencies should choose between them.
Read articleHow to choose a hybrid event platform
An enterprise buyer’s guide to hybrid event platforms: streaming integration, unified engagement, one view of data, and the questions to ask.
Read articleBest Event Apps in 2026: An Honest Comparison for Event Professionals
Choosing an event app in 2026 is no longer a simple decision.
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