How to effectively follow up with exhibitors after an event?
Most stands collect leads. Far fewer have a plan for the week after. Matt Allen and Will Custard talk through how exhibitors should follow up on the conversations they had, and why timing matters as much as the message itself.
It’s a tricky question, even seasoned exhibitors sometimes forget to follow up on leads or rather, they don’t follow up effectively.
As an exhibitor , it’s important to have a solid plan for following up with potential customers after they visit your booth. In this edition of Event Advice , Matt Allen and Will Custard discuss strategies for exhibitors to follow up on their leads to maximise their success and ideas for ensuring that the leads received at an event are followed up on in a timely and effective manner.